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SEO Basics for Business

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Slides from SEO Basics for Business Presentation for UCF Business Incubator Sanford, FL by SEO Copywriter Gloria Rand. http://www.gloriarand.com

Slides from SEO Basics for Business Presentation for UCF Business Incubator Sanford, FL by SEO Copywriter Gloria Rand. http://www.gloriarand.com

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Transcript

  • 1.
    • SEO Basics for
    • Your Business
  • 2. SEO Basics for Your Business
    • What is SEO and why is it necessary?
    • SEO Techniques
    • 11 Common SEO Mistakes
    • SEO & Social Media
  • 3. What is SEO & why do I need it?
    • Drives quality traffic to your website
  • 4. What is SEO & why do I need it?
    • Drives quality traffic to your website
    • SEO + web visitors = $ for your business
  • 5. SEO Techniques
    • White Hat vs. Black Hat
    SEO ?
  • 6. SEO Techniques
    • White Hat
      • Keyword Research
  • 7. SEO Techniques
    • White Hat
      • Keyword Research: Free or Paid
        • Google Adwords
        • Wordtracker.com
        • Semrush.com
  • 8. SEO Techniques
    • White Hat
      • Meta Tags
      • <title>Conference Planning, Event Logistics, Trade Show Design - Orlando | Good2Go </title>
      • <meta name=&quot;description&quot; content=&quot;Good 2 Go Event Management plans and executes conferences, trade shows, product launches; services include budget development, online registration, event logistics.&quot; />
  • 9.  
  • 10. SEO Techniques
    • White Hat
      • Heading tags (H1, H2, etc.)
  • 11. SEO Techniques
    • White Hat
      • Heading tags (H1, H2, etc.)
      • Ex.
      • <h1>Main Heading</h1> Main Heading
      • <p>First paragraph content</p> First paragraph content
      • <h2>Sub Heading</h2> Sub Heading
      • <p>Second paragraph content</p> Second paragraph content
  • 12. SEO Techniques
    • White Hat
      • Write Copy for Visitors NOT Search Engines
  • 13. SEO Techniques
  • 14. SEO Techniques
    • White Hat
      • Inline links: Connect internal web pages
  • 15. SEO Techniques
    • White Hat
      • Backlinks: Links to your website on another website
  • 16. SEO Techniques
    • White Hat
      • Backlinks: Links to your website on another website
        • More backlinks you have from credible sources, the higher your page rank
  • 17. SEO Techniques
    • White Hat
      • Backlinks: Where do they come from?
        • Social Networks – Facebook, Twitter, etc.
  • 18. SEO Techniques
    • White Hat
      • Backlinks: Where do they come from?
        • Social Networks – Facebook, Twitter, etc.
        • Press Releases
  • 19. SEO Techniques
    • White Hat
      • Backlinks: Where do they come from?
        • Social Networks – Facebook, Twitter, etc.
        • Press Releases
        • Organization directories
  • 20. SEO Techniques
    • White Hat
      • Backlinks: Where do they come from?
        • Social Networks – Facebook, Twitter, etc.
        • Press Releases
        • Organization directories
        • Review sites – Yelp
  • 21. SEO Techniques
    • White Hat
      • Backlinks: Where do they come from?
        • Social Networks – Facebook, Twitter, etc.
        • Press Releases
        • Organization directories
        • Review sites – Yelp
        • Blogs
  • 22. SEO Techniques
    • White Hat
      • Local Directories
  • 23. SEO Techniques
    • White Hat
      • Local Directories
        • Google Places
        • MerchantCircle
        • CitySearch
        • Yellow Pages
  • 24.  
  • 25. SEO Techniques
    • Black Hat
      • Keyword stuffing
  • 26. SEO Techniques
    • Black Hat
      • Keyword stuffing
  • 27. SEO Techniques
    • Black Hat
      • Link Schemes
  • 28. SEO Techniques
    • Black Hat
      • Link Schemes
        • Links intended to manipulate PageRank
  • 29. SEO Techniques
    • Black Hat
      • Link Schemes
        • Links intended to manipulate PageRank
        • Links to web spammers or bad neighborhoods on the web
  • 30. SEO Techniques
    • Black Hat
      • Link Schemes
        • Links intended to manipulate PageRank
        • Links to web spammers or bad neighborhoods on the web
        • Excessive reciprocal links or excessive link exchanging (&quot;Link to me and I'll link to you.&quot;)
  • 31. SEO Techniques
    • Black Hat
      • Link Schemes
        • Links intended to manipulate PageRank
        • Links to web spammers or bad neighborhoods on the web
        • Excessive reciprocal links or excessive link exchanging (&quot;Link to me and I'll link to you.&quot;)
        • Buying or selling links – unless for Advertising
  • 32. 11 Common SEO Mistakes
    • Optimizing for common, popular words
  • 33. 11 Common SEO Mistakes
    • Optimizing for common, popular words
    • Camera: 1.8 billion results
  • 34. 11 Common SEO Mistakes
    • Optimizing for common, popular words
    • Camera: 1.8 billion results
    • Digital camera: 272 million results
  • 35. 11 Common SEO Mistakes
    • Optimizing for common, popular words
    • Camera: 1.8 billion results
    • Digital camera: 272 million results
    • Sony digital camera model mvc-fd95:
    • 127,000 results
  • 36. 11 Common SEO Mistakes
    • Every title tag has the same keyword phrase: Your company name
  • 37.  
  • 38. 11 Common SEO Mistakes
    • URL of your website has no keywords
    • http://www.callsrpt.com/
  • 39. 11 Common SEO Mistakes
    • URL of your website has no keywords
    • http://www.callsrpt.com/
    • <title>Washington D.C. Metro Area Painting | House Painters Virginia | Virginia Pressure Washing - South Riding Painting Company</title>
  • 40. 11 Common SEO Mistakes
    • Failing to label image files with keywords or use Alt Tags
  • 41. 11 Common SEO Mistakes
    • Failing to label image files with keywords or use Alt Tags
    • Use keywords in image file name:
    • Instead of “Picture_1.jpg” use “detergent.jpg”
  • 42. 11 Common SEO Mistakes
    • Failing to label image files with keywords or use Alt Tags
    • Use keywords in image file name:
    • Instead of “Picture_1.jpg” use “detergent.jpg”
    • <img src=&quot;http://www.seventhgeneration.com/ laundry-liquid_50oz_citrus .jpg” alt=” Laundry Detergent Liquid ” width=”140″ height=”154″ />
  • 43. 11 Common SEO Mistakes
    • Your design/SEO firm “DID” SEO &
    • you rank #1 on Google
  • 44. 11 Common SEO Mistakes
    • Your SEO firm promised you’d be in 1000s of search engines
  • 45. 11 Common SEO Mistakes
    • You did SEO after your website was built
  • 46. 11 Common SEO Mistakes
    • Your website was built entirely in flash
  • 47. 11 Common SEO Mistakes
    • Poor use of anchor text
    • Better: Get your FREE credit report now .
    • Hyperlinks to: www.annualcreditreport.com
  • 48. 11 Common SEO Mistakes
    • No internal links
  • 49. 11 Common SEO Mistakes
    • Light content pages
  • 50. SEO & Social Media
  • 51. Analytics
    • Monitor website performance
  • 52. Analytics
    • Keywords
  • 53. Summary
    • SEO helps you attract high quality & quantity web traffic
    • Best Practices
    • Avoid Common Mistakes
    • Optimize Social Media Presence
    • Review Analytics
  • 54.
    • For more information:
    • www.gloriarand.com
    • 786-942-8321
    • [email_address]

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