<ul><li>How to Leverage the Latest Facebook  </li></ul><ul><li>Changes to Put Your Business on the </li></ul><ul><li>Fast ...
Overview  <ul><li>News feed changes  </li></ul><ul><li>Edge Rank  </li></ul><ul><li>Reviews </li></ul><ul><li>Discussions ...
News Feed Changes
News Feed Changes  Scroll Bar allows you to navigate between posts
 
Friend Lists Smart lists  - Create themselves and stay up-to-date based on profile info your friends have in common with y...
News Feed Effect   Source: EdgeRank Checker
Key factor in determining which posts, content and updates appear in users' news feeds Edge Rank
Key factor in determining which posts, content and updates appear in users' news feeds Edge Rank
What’s new?  Non-Fans  can post on a page wall, and like/comment/share fan page content  Edge Rank
Edge Rank   Old Goal:
Edge Rank   Old Goal:  New Goal:
<ul><li>How do you get people </li></ul><ul><li>to share your content?  </li></ul>
Post quality, relevant content daily   Thoughts Blog Post Industry News
Use  Eye-Catching Images   Fan Engagement
Be brief!   Fan Engagement  Posts that are 80 characters or less in length receive 27% higher engagement rates* *Source: B...
Include  Call to action   Fan Engagement
Timely tips  Fan Engagement
Experiment with longer posts   Up to 5,000 characters Fan Engagement
Share a great cause  Fan Engagement
Make things fun!   http:// www.facebook.com/promotions_guidelines.php Fan Engagement
Recognize your fans Fan Engagement
Recognize your fans Fan Engagement  Visit www.Booshaka.com to install this free app
Make it easy for people to contact you Fan Engagement
Fan Engagement
3 rd  Party Tools & Engagement  Best practice: Post directly on Facebook whenever possible. BUT - 3 rd  party apps that al...
Friend Activity on Pages
Reviews <ul><li>Manually add them via custom tab – Static HTML </li></ul><ul><li>Add  </li></ul><ul><li>Create photo album...
Discussions Install app
Facebook Page Insights  Facebook will stop collecting Old Insight data Dec. 15, 2011. Tab will be removed by Feb. 15, 2012.
Page Insights <ul><li>Keep track of:  </li></ul><ul><li>Monthly Active Users </li></ul><ul><li>Daily New Likes, Post Views...
New Page Insights
New Page Insights Export data to an Excel spreadsheet to track page performance
New Page Insights People Talking  - # of unique people who comment, post, like, share Weekly Reach  - # of unique people w...
Post Types  Reach  - # of post views Talking about this  - # of likes, comments, shares Virality  - % of people who create...
Engaged Users Click  number
Engaged Users Any time a user hides or reports a news feed page post as spam*  --  Not in wide release yet
Unsubscribes – Old Insights
How People are Talking About Your Page
Weekly Email - Page Insights
Breaking News!   <ul><li>Messages coming to Pages?  </li></ul>
Breaking News!   <ul><li>Messages coming to Pages?  </li></ul>
Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </...
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How to Leverage the Latest Facebook Changes to Put Your Business on Fast Track to Success in 2012

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http://www.gloriarand.com SEO Copywriter & Social Media Consultant Gloria Rand presents a webinar that shows business owners and entrepreneurs how to leverage the latest Facebook changes to the news feed and Insights for profits and success in 2012.

Published in: Technology, News & Politics
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How to Leverage the Latest Facebook Changes to Put Your Business on Fast Track to Success in 2012

  1. 1. <ul><li>How to Leverage the Latest Facebook </li></ul><ul><li>Changes to Put Your Business on the </li></ul><ul><li>Fast Track to Success in 2012 </li></ul><ul><li>Presenter: </li></ul><ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul>
  2. 2. Overview <ul><li>News feed changes </li></ul><ul><li>Edge Rank </li></ul><ul><li>Reviews </li></ul><ul><li>Discussions </li></ul><ul><li>Insights </li></ul><ul><li>Newsflash! Stay tuned for details… </li></ul>
  3. 3. News Feed Changes
  4. 4. News Feed Changes Scroll Bar allows you to navigate between posts
  5. 6. Friend Lists Smart lists - Create themselves and stay up-to-date based on profile info your friends have in common with you--like your work, school, family and city. Close Friends and Acquaintances lists - See your best friends' photos and posts in one place, and see less from people you're not as close to. Better suggestions - Add the right friends to your lists without a lot of effort.
  6. 7. News Feed Effect Source: EdgeRank Checker
  7. 8. Key factor in determining which posts, content and updates appear in users' news feeds Edge Rank
  8. 9. Key factor in determining which posts, content and updates appear in users' news feeds Edge Rank
  9. 10. What’s new? Non-Fans can post on a page wall, and like/comment/share fan page content Edge Rank
  10. 11. Edge Rank Old Goal:
  11. 12. Edge Rank Old Goal: New Goal:
  12. 13. <ul><li>How do you get people </li></ul><ul><li>to share your content? </li></ul>
  13. 14. Post quality, relevant content daily Thoughts Blog Post Industry News
  14. 15. Use Eye-Catching Images Fan Engagement
  15. 16. Be brief! Fan Engagement Posts that are 80 characters or less in length receive 27% higher engagement rates* *Source: BuddyMedia
  16. 17. Include Call to action Fan Engagement
  17. 18. Timely tips Fan Engagement
  18. 19. Experiment with longer posts Up to 5,000 characters Fan Engagement
  19. 20. Share a great cause Fan Engagement
  20. 21. Make things fun! http:// www.facebook.com/promotions_guidelines.php Fan Engagement
  21. 22. Recognize your fans Fan Engagement
  22. 23. Recognize your fans Fan Engagement Visit www.Booshaka.com to install this free app
  23. 24. Make it easy for people to contact you Fan Engagement
  24. 25. Fan Engagement
  25. 26. 3 rd Party Tools & Engagement Best practice: Post directly on Facebook whenever possible. BUT - 3 rd party apps that allow you to schedule posts are OK to use once in a while.
  26. 27. Friend Activity on Pages
  27. 28. Reviews <ul><li>Manually add them via custom tab – Static HTML </li></ul><ul><li>Add </li></ul><ul><li>Create photo album </li></ul><ul><li>with testimonials </li></ul>
  28. 29. Discussions Install app
  29. 30. Facebook Page Insights Facebook will stop collecting Old Insight data Dec. 15, 2011. Tab will be removed by Feb. 15, 2012.
  30. 31. Page Insights <ul><li>Keep track of: </li></ul><ul><li>Monthly Active Users </li></ul><ul><li>Daily New Likes, Post Views </li></ul><ul><li>People Talking About This </li></ul><ul><li>Weekly Total Reach </li></ul>
  31. 32. New Page Insights
  32. 33. New Page Insights Export data to an Excel spreadsheet to track page performance
  33. 34. New Page Insights People Talking - # of unique people who comment, post, like, share Weekly Reach - # of unique people who have seen any content associated with your page including ads
  34. 35. Post Types Reach - # of post views Talking about this - # of likes, comments, shares Virality - % of people who created a story out of unique people who saw it
  35. 36. Engaged Users Click number
  36. 37. Engaged Users Any time a user hides or reports a news feed page post as spam* -- Not in wide release yet
  37. 38. Unsubscribes – Old Insights
  38. 39. How People are Talking About Your Page
  39. 40. Weekly Email - Page Insights
  40. 41. Breaking News! <ul><li>Messages coming to Pages? </li></ul>
  41. 42. Breaking News! <ul><li>Messages coming to Pages? </li></ul>
  42. 43. Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: GloriaRandCopywriter </li></ul><ul><li>Twitter: @GloriaRand </li></ul>

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