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How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
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How to Build Your Brand with LinkedIn

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  • 1. <ul><li>How to Build Your Brand with </li></ul><ul><li>Presenter: </li></ul><ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul>
  • 2. Overview <ul><li>Why use LinkedIn? </li></ul><ul><li>Setting up Your Profile </li></ul><ul><li>Dos & Don’ts for Connections </li></ul><ul><li>Questions & Answers </li></ul><ul><li>Groups </li></ul><ul><li>Company Pages </li></ul>
  • 3. LinkedIn Facts <ul><li>Over 90 million members </li></ul>
  • 4. LinkedIn Facts <ul><li>Over 90 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul>
  • 5. LinkedIn Facts <ul><li>Over 90 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul><ul><li>Fortune 500 executives are members </li></ul>
  • 6. LinkedIn Facts <ul><li>Over 90 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul><ul><li>Fortune 500 executives are members </li></ul><ul><li>Over 1 million Company Pages </li></ul>
  • 7. Create Your Profile
  • 8. Use Keywords
  • 9. Use Keywords
  • 10.  
  • 11. Summary & Specialties
  • 12. Full Profile
  • 13. Account Settings
  • 14. Building Connections
  • 15. People Search
  • 16. People Search Upgraded features
  • 17. Invitations to Connect
  • 18. The Power of Connections
  • 19. Groups
  • 20. Groups You May Like
  • 21. Discussions
  • 22. Discussion Topics <ul><li>Start debates </li></ul><ul><li>Provide tips and resources </li></ul><ul><li>Links to blog articles </li></ul><ul><li>Videos </li></ul><ul><li>Events </li></ul>
  • 23. Creating a Group
  • 24. Creating a Group
  • 25. Questions & Answers
  • 26. Search for Questions
  • 27. Company Pages
  • 28. Company Overview
  • 29. Highlight Your Services
  • 30. Page Analytics
  • 31. Promote Your Company - Provide link to website - Contact Information - Add videos
  • 32. Build Your LinkedIn Brand <ul><li>Do: Invite people you know </li></ul><ul><li>Don’t: Use generic “add to network” </li></ul>
  • 33. Build Your LinkedIn Brand <ul><li>Do: Use keywords on personal profile & company page </li></ul><ul><li>Don’t: Use generic “Your Website” </li></ul>
  • 34. Build Your LinkedIn Brand <ul><li>Do: Answer Questions, Join Groups </li></ul><ul><li>Don’t: Sell – Engage instead! </li></ul>
  • 35. Special Offer <ul><li>Create a LinkedIn Profile or </li></ul><ul><li>Create a LinkedIn Company Page </li></ul><ul><ul><li>Reg. Price $125 </li></ul></ul><ul><ul><li>Webinar Price: $75 </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Subject: LinkedIn Page </li></ul></ul>
  • 36. Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: GloriaRandCopywriter </li></ul><ul><li>Twitter: @GloriaRand </li></ul><ul><li>LinkedIn Page: http://www.linkedin.com/company/1605789 </li></ul>

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