How to Build Your Brand with LinkedIn

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Transcript

  • 1.
    • How to Build Your Brand with
    • Presenter:
    • Gloria Rand
    • SEO Copywriter
  • 2. Overview
    • Why use LinkedIn?
    • Setting up Your Profile
    • Dos & Don’ts for Connections
    • Questions & Answers
    • Groups
    • Company Pages
  • 3. LinkedIn Facts
    • Over 90 million members
  • 4. LinkedIn Facts
    • Over 90 million members
    • Avg. household income: $109K+
  • 5. LinkedIn Facts
    • Over 90 million members
    • Avg. household income: $109K+
    • Fortune 500 executives are members
  • 6. LinkedIn Facts
    • Over 90 million members
    • Avg. household income: $109K+
    • Fortune 500 executives are members
    • Over 1 million Company Pages
  • 7. Create Your Profile
  • 8. Use Keywords
  • 9. Use Keywords
  • 10.  
  • 11. Summary & Specialties
  • 12. Full Profile
  • 13. Account Settings
  • 14. Building Connections
  • 15. People Search
  • 16. People Search Upgraded features
  • 17. Invitations to Connect
  • 18. The Power of Connections
  • 19. Groups
  • 20. Groups You May Like
  • 21. Discussions
  • 22. Discussion Topics
    • Start debates
    • Provide tips and resources
    • Links to blog articles
    • Videos
    • Events
  • 23. Creating a Group
  • 24. Creating a Group
  • 25. Questions & Answers
  • 26. Search for Questions
  • 27. Company Pages
  • 28. Company Overview
  • 29. Highlight Your Services
  • 30. Page Analytics
  • 31. Promote Your Company - Provide link to website - Contact Information - Add videos
  • 32. Build Your LinkedIn Brand
    • Do: Invite people you know
    • Don’t: Use generic “add to network”
  • 33. Build Your LinkedIn Brand
    • Do: Use keywords on personal profile & company page
    • Don’t: Use generic “Your Website”
  • 34. Build Your LinkedIn Brand
    • Do: Answer Questions, Join Groups
    • Don’t: Sell – Engage instead!
  • 35. Special Offer
    • Create a LinkedIn Profile or
    • Create a LinkedIn Company Page
      • Reg. Price $125
      • Webinar Price: $75
      • Email: [email_address]
      • Subject: LinkedIn Page
  • 36. Questions? Ask Gloria!
    • Gloria Rand
    • SEO Copywriter
    • http://www.gloriarand.com
    • [email_address]
    • Facebook: GloriaRandCopywriter
    • Twitter: @GloriaRand
    • LinkedIn Page: http://www.linkedin.com/company/1605789