Getting the Most Out of Your LinkedIn Company Page

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http://www.gloriarand.com Slides from webinar on LinkedIn Company Pages presented by SEO Copywriter & Social Media Consultant Gloria Rand.

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Getting the Most Out of Your LinkedIn Company Page

  1. 1. Former writer/producer for “Nightly Business Report” on PBS SEO Copywriter & Social Media Consultant Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing Getting the Most Out of Your Company Page
  2. 2. Overview <ul><li>Why use LinkedIn Company Page? </li></ul><ul><li>Page Setup </li></ul><ul><li>Promote Your Page </li></ul><ul><li>Examples </li></ul>
  3. 3. Facts <ul><li>Over 100 million members </li></ul>
  4. 4. Facts <ul><li>Over 100 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul>
  5. 5. Facts <ul><li>Over 100 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul><ul><li>Over 1 million Company Pages </li></ul>
  6. 6. Company Pages
  7. 7. Company Pages
  8. 8. Company Pages
  9. 9. Find Your Page
  10. 10. Add Your Company
  11. 11. Add Your Company
  12. 12. Company Overview
  13. 13. Company Overview
  14. 14. Company Overview
  15. 15. Company Overview
  16. 16. Company Overview
  17. 17. Careers
  18. 18. Add Your Products/Services
  19. 19. Add Your Products/Services
  20. 20. Add Your Products/Services
  21. 21. Add Your Products/Services
  22. 22. Add Your Products/Services
  23. 23. Add Your Products/Services
  24. 24. Add Your Products/Services
  25. 25. Add Your Products/Services
  26. 26. Add Your Products/Services
  27. 27. Customize Service Page <ul><li>1. Create unique pages to serve audiences based on profile content </li></ul><ul><ul><li>Ex. One version for the U.S., one for Canada </li></ul></ul>
  28. 28. Customize Service Page <ul><li>2. Describe what your company offers - Remember to use Keywords! </li></ul>
  29. 29. Customize Service Page <ul><li>2. Describe what your company offers </li></ul><ul><li>3. Showcase your company with up to 3 images </li></ul>
  30. 30. Customize Service Page <ul><li>2. Describe what your company offers </li></ul><ul><li>3. Showcase your company with up to 3 images </li></ul><ul><li>- Drive traffic by adding URL’s to image </li></ul>
  31. 31. Customize Service Page <ul><li>2. Describe what your company offers </li></ul><ul><li>3. Showcase your company with up to 3 images </li></ul><ul><li>- Drive traffic by adding URL’s to image </li></ul><ul><li>- Image Size = 640x220 pixels </li></ul>
  32. 32. Banner Graphics Images should be 640 x 220 pixels Include a Call to Action!
  33. 33. Banner Graphics
  34. 34. Customize Service Page <ul><li>4. Add YouTube video </li></ul>
  35. 35. Promote Your Page
  36. 36. Recommendations
  37. 37. Recommendations
  38. 38. Interesting Statistics…
  39. 39. Dell’s annual growth
  40. 40. Page Analytics
  41. 41. Page Analytics
  42. 42. More Analytics <ul><li>Number of clicks on products & services </li></ul><ul><ul><li>More info, employees, promotional banners, special promotional links </li></ul></ul><ul><li>Members following company </li></ul><ul><li>Member visits by industry, function, company </li></ul>
  43. 43. Company Page Benefits <ul><li>SEO </li></ul><ul><li>Profiling </li></ul><ul><li>Expertise </li></ul><ul><li>Testimonials </li></ul>
  44. 44. Special Offer <ul><li>Create a LinkedIn Profile or </li></ul><ul><li>Create a LinkedIn Company Page </li></ul><ul><ul><li>Reg. Price $125 </li></ul></ul><ul><ul><li>Webinar Price: $75 </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Subject: LinkedIn Page </li></ul></ul>
  45. 45. Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: GloriaRandCopywriter </li></ul><ul><li>Twitter: @GloriaRand </li></ul><ul><li>LinkedIn Page: </li></ul><ul><li>http://www.linkedin.com/company/gloria-rand---seo-copywriter </li></ul>

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