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Getting the Most Out of Your LinkedIn Company Page
 

Getting the Most Out of Your LinkedIn Company Page

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http://www.gloriarand.com Slides from webinar on LinkedIn Company Pages presented by SEO Copywriter & Social Media Consultant Gloria Rand.

http://www.gloriarand.com Slides from webinar on LinkedIn Company Pages presented by SEO Copywriter & Social Media Consultant Gloria Rand.

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    Getting the Most Out of Your LinkedIn Company Page Getting the Most Out of Your LinkedIn Company Page Presentation Transcript

    • Former writer/producer for “Nightly Business Report” on PBS SEO Copywriter & Social Media Consultant Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing Getting the Most Out of Your Company Page
    • Overview
      • Why use LinkedIn Company Page?
      • Page Setup
      • Promote Your Page
      • Examples
    • Facts
      • Over 100 million members
    • Facts
      • Over 100 million members
      • Avg. household income: $109K+
    • Facts
      • Over 100 million members
      • Avg. household income: $109K+
      • Over 1 million Company Pages
    • Company Pages
    • Company Pages
    • Company Pages
    • Find Your Page
    • Add Your Company
    • Add Your Company
    • Company Overview
    • Company Overview
    • Company Overview
    • Company Overview
    • Company Overview
    • Careers
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Add Your Products/Services
    • Customize Service Page
      • 1. Create unique pages to serve audiences based on profile content
        • Ex. One version for the U.S., one for Canada
    • Customize Service Page
      • 2. Describe what your company offers - Remember to use Keywords!
    • Customize Service Page
      • 2. Describe what your company offers
      • 3. Showcase your company with up to 3 images
    • Customize Service Page
      • 2. Describe what your company offers
      • 3. Showcase your company with up to 3 images
      • - Drive traffic by adding URL’s to image
    • Customize Service Page
      • 2. Describe what your company offers
      • 3. Showcase your company with up to 3 images
      • - Drive traffic by adding URL’s to image
      • - Image Size = 640x220 pixels
    • Banner Graphics Images should be 640 x 220 pixels Include a Call to Action!
    • Banner Graphics
    • Customize Service Page
      • 4. Add YouTube video
    • Promote Your Page
    • Recommendations
    • Recommendations
    • Interesting Statistics…
    • Dell’s annual growth
    • Page Analytics
    • Page Analytics
    • More Analytics
      • Number of clicks on products & services
        • More info, employees, promotional banners, special promotional links
      • Members following company
      • Member visits by industry, function, company
    • Company Page Benefits
      • SEO
      • Profiling
      • Expertise
      • Testimonials
    • Special Offer
      • Create a LinkedIn Profile or
      • Create a LinkedIn Company Page
        • Reg. Price $125
        • Webinar Price: $75
        • Email: [email_address]
        • Subject: LinkedIn Page
    • Questions? Ask Gloria!
      • Gloria Rand
      • SEO Copywriter
      • http://www.gloriarand.com
      • [email_address]
      • Facebook: GloriaRandCopywriter
      • Twitter: @GloriaRand
      • LinkedIn Page:
      • http://www.linkedin.com/company/gloria-rand---seo-copywriter