Why Blogging is Good for Your Business
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Why Blogging is Good for Your Business

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Presentation on why blogging is a good marketing tool for your business by SEO Copywriter Gloria Rand.

Presentation on why blogging is a good marketing tool for your business by SEO Copywriter Gloria Rand.

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Why Blogging is Good for Your Business Why Blogging is Good for Your Business Presentation Transcript

  • and the answer is….
    • If… you want to
    • increase
    • your business
    Yes!
  • Why Blog?
    • 31 million U.S. Internet users write blogs
    • 104 million people read blogs
    W ORD P RESS
  • Why Blog?
    • B etter L istings o n
  • Why Blog?
    • Promote Products
    • Branding
    • Reach New Customers
    • Communicate
    • Become Recognized Expert
  • Need Proof ?
    • Companies that blog get 97% more inbound links to their websites
  • Need Proof ?
    • Companies that blog get 97% more inbound links to their websites
    • Companies that blog get 55% more website visitors
    • Courtesy:
  • How do you get leads?
    • Determine your target audience
  • How do you get leads?
    • Determine your target audience
    • Write about things you know!
    • Share your expertise
  • How do you get leads?
    • Determine your target audience
    • Write about things you know!
    • Share your expertise
    • Ask open-ended questions
  • How do you get leads?
    • Determine your target audience
    • Write about things you know!
    • Share your expertise
    • Ask open-ended questions
    • Respond to comments
  • How do you get leads?
    • Comment on other people’s blogs
  • How do you get leads?
    • Comment on other people’s blogs
    • Provide links to other blogs
  • How do you get leads?
    • Comment on other people’s blogs
    • Provide links to other blogs
    • Invite “expert” guests
  • How do you get leads?
    • Comment on other people’s blogs
    • Provide links to other blogs
    • Invite “expert” guests
    • Use other social media sites
  • Simple Rules
    • Include keywords in blog title
  • Simple Rules
    • Include keywords in blog title
    • Keep it short! (250-500 words)
  • Simple Rules
    • Include keywords in blog title
    • Keep it short! (250-500 words)
    • One idea per post
  • Simple Rules
    • Include keywords in blog title
    • Keep it short! (250-500 words)
    • One idea per post
    • Use Pictures or Videos
  • Generate a Response
    • Know your call to action
      • Visit your website
      • Email for a quote
      • Sign up for newsletter
  • Generate a Response
    • Know your call to action
    • Use keywords throughout post
  • Generate a Response
    • Know your call to action
    • Use keywords throughout post
    • Remember your target audience
  • Generate a Response
    • Know your call to action
    • Use keywords throughout post
    • Remember your target audience
    • Start writing!
  • email: [email_address] phone: (786) 942-8321