Why Blogging is Good for Your Business

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Presentation on why blogging is a good marketing tool for your business by SEO Copywriter Gloria Rand.

Published in: Self Improvement
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Why Blogging is Good for Your Business

  1. 1. and the answer is….
  2. 2. <ul><li> </li></ul><ul><li>If… you want to </li></ul><ul><li>increase </li></ul><ul><li>your business </li></ul>Yes!
  3. 3. Why Blog? <ul><li>31 million U.S. Internet users write blogs </li></ul><ul><li>104 million people read blogs </li></ul>W ORD P RESS
  4. 4. Why Blog? <ul><li>B etter L istings o n </li></ul>
  5. 5. Why Blog? <ul><li>Promote Products </li></ul><ul><li>Branding </li></ul><ul><li>Reach New Customers </li></ul><ul><li>Communicate </li></ul><ul><li>Become Recognized Expert </li></ul>
  6. 6. Need Proof ? <ul><li>Companies that blog get 97% more inbound links to their websites </li></ul>
  7. 7. Need Proof ? <ul><li>Companies that blog get 97% more inbound links to their websites </li></ul><ul><li>Companies that blog get 55% more website visitors </li></ul><ul><li>Courtesy: </li></ul>
  8. 8. How do you get leads? <ul><li>Determine your target audience </li></ul>
  9. 9. How do you get leads? <ul><li>Determine your target audience </li></ul><ul><li>Write about things you know! </li></ul><ul><li>Share your expertise </li></ul>
  10. 10. How do you get leads? <ul><li>Determine your target audience </li></ul><ul><li>Write about things you know! </li></ul><ul><li>Share your expertise </li></ul><ul><li>Ask open-ended questions </li></ul>
  11. 11. How do you get leads? <ul><li>Determine your target audience </li></ul><ul><li>Write about things you know! </li></ul><ul><li>Share your expertise </li></ul><ul><li>Ask open-ended questions </li></ul><ul><li>Respond to comments </li></ul>
  12. 12. How do you get leads? <ul><li>Comment on other people’s blogs </li></ul>
  13. 13. How do you get leads? <ul><li>Comment on other people’s blogs </li></ul><ul><li>Provide links to other blogs </li></ul>
  14. 14. How do you get leads? <ul><li>Comment on other people’s blogs </li></ul><ul><li>Provide links to other blogs </li></ul><ul><li>Invite “expert” guests </li></ul>
  15. 15. How do you get leads? <ul><li>Comment on other people’s blogs </li></ul><ul><li>Provide links to other blogs </li></ul><ul><li>Invite “expert” guests </li></ul><ul><li>Use other social media sites </li></ul>
  16. 16. Simple Rules <ul><li>Include keywords in blog title </li></ul>
  17. 17. Simple Rules <ul><li>Include keywords in blog title </li></ul><ul><li>Keep it short! (250-500 words) </li></ul>
  18. 18. Simple Rules <ul><li>Include keywords in blog title </li></ul><ul><li>Keep it short! (250-500 words) </li></ul><ul><li>One idea per post </li></ul>
  19. 19. Simple Rules <ul><li>Include keywords in blog title </li></ul><ul><li>Keep it short! (250-500 words) </li></ul><ul><li>One idea per post </li></ul><ul><li>Use Pictures or Videos </li></ul>
  20. 20. Generate a Response <ul><li>Know your call to action </li></ul><ul><ul><li>Visit your website </li></ul></ul><ul><ul><li>Email for a quote </li></ul></ul><ul><ul><li>Sign up for newsletter </li></ul></ul>
  21. 21. Generate a Response <ul><li>Know your call to action </li></ul><ul><li>Use keywords throughout post </li></ul>
  22. 22. Generate a Response <ul><li>Know your call to action </li></ul><ul><li>Use keywords throughout post </li></ul><ul><li>Remember your target audience </li></ul>
  23. 23. Generate a Response <ul><li>Know your call to action </li></ul><ul><li>Use keywords throughout post </li></ul><ul><li>Remember your target audience </li></ul><ul><li>Start writing! </li></ul>
  24. 24. email: [email_address] phone: (786) 942-8321
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