10 Blogging Strategies to Generate Sales

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SEO copywriter & social media consultant Gloria Rand shares 10 strategies that businesses can use to generate sales from their blog. http://www.gloriarand.com

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10 Blogging Strategies to Generate Sales

  1. 1. <ul><li>10 Blogging Strategies </li></ul><ul><li>to Generate Sales </li></ul><ul><li>Audio: Use your microphone and speakers (VoIP) or call in using your telephone. </li></ul><ul><li>United States: 1-484-589-1011 </li></ul><ul><li>Access Code: 591-509-346 </li></ul><ul><li>Presenter: </li></ul><ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul>Attendees: Click Audio Setup on your control panel to make sure your speakers or headset work properly before the webinar begins
  2. 2. Overview <ul><li>Why blog? </li></ul><ul><li>10 strategies to generate sales </li></ul><ul><li>Questions </li></ul>
  3. 3. Why Blog? <ul><li>113 million people read blogs </li></ul><ul><li>By 2014, 60% internet users will read, or 150 million people* </li></ul><ul><li>*Source: eMarketer.com </li></ul>W ORD P RESS
  4. 4. Why Blog? <ul><li>B etter L istings o n </li></ul>
  5. 5. Why Blog? <ul><li>Promote Products </li></ul><ul><li>Branding </li></ul><ul><li>Reach New Customers </li></ul><ul><li>Communicate </li></ul><ul><li>Become Recognized Expert </li></ul>
  6. 6. Need Proof ? <ul><li>Companies that blog get 97% more inbound links to their websites </li></ul>
  7. 7. Need Proof ? <ul><li>Companies that blog get 97% more inbound links to their websites </li></ul><ul><li>Companies that blog get 55% more website visitors </li></ul><ul><li>Courtesy: </li></ul>
  8. 8. 1. Determine Your Target Audience
  9. 9. 2. Share your expertise <ul><li>Write about things you know </li></ul>
  10. 10. 3. Ask open-ended questions <ul><li>What do you think of …. ? </li></ul><ul><li>How would you do it better? </li></ul>
  11. 11. 4. Respond to comments <ul><li>Reply in your blog or… </li></ul><ul><li>Send an email </li></ul>
  12. 12. 5. Comment on other blogs
  13. 13. 6. Provide links to other blogs <ul><li>Display a blogroll </li></ul>
  14. 14. 7. Invite “expert” guests
  15. 15. 8. Use other social media sites
  16. 16. 9. Use keywords in title & body
  17. 17. 10. Keep copy short <ul><li>250-500 words </li></ul><ul><li>One idea per post </li></ul>
  18. 18. Other tips… <ul><li>Use Pictures or Videos </li></ul>
  19. 19. Other tips… <ul><li>Know your call to action </li></ul><ul><ul><li>Visit website </li></ul></ul><ul><ul><li>Email for a quote </li></ul></ul><ul><ul><li>Sign up for newsletter </li></ul></ul>
  20. 20. How to learn a LOT more… Professional development event for entrepreneurs, marketers, business owners - Orlando, FL - March 3-5, 2011 Recognized thought leaders in social media & mktg. (24 experts) - Mark Bowden, Amanda Hite, Dan Schawbel, Shelly Kramer, Heather A Taylor, Jeffrey Willinger, Jeff Power, Amber Osborne, and many others.
  21. 21. unGeeked e’lites… <ul><li>Dan Schawbel </li></ul><ul><ul><li>Managing the Brand Called Me </li></ul></ul>
  22. 22. unGeeked e’lites… <ul><li>Dan Schawbel </li></ul><ul><ul><li>Managing the Brand Called Me </li></ul></ul><ul><li>Shelly Kramer </li></ul><ul><ul><li>Integrating Social Media Into Your Marketing and Branding Strategy </li></ul></ul>
  23. 23. unGeeked e’lites… <ul><li>Dan Schawbel </li></ul><ul><ul><li>Managing the Brand Called Me </li></ul></ul><ul><li>Shelly Kramer </li></ul><ul><ul><li>Integrating Social Media Into Your Marketing and Branding Strategy </li></ul></ul><ul><li>  Neal Schaffer </li></ul><ul><ul><li>Strategically Maximizing Your Brand’s Presence and Culture on LinkedIn </li></ul></ul>
  24. 24. Why should you attend? <ul><li>Limited registration </li></ul>
  25. 25. Why should you attend? <ul><li>Limited registration </li></ul><ul><li>Informal presentations – Q&A sessions </li></ul>
  26. 26. Why should you attend? <ul><li>Limited registration </li></ul><ul><li>Informal presentations – Q&A sessions </li></ul><ul><li>20 – on – One Private Consultations </li></ul>
  27. 27. Why should you attend? <ul><li>Limited registration </li></ul><ul><li>Informal presentations – Q&A sessions </li></ul><ul><li>10 – on – One Private Consultations </li></ul><ul><li>Attendee only “After Parties” </li></ul>
  28. 28. Why should you attend? <ul><li>Limited registration </li></ul><ul><li>Informal presentations – Q&A sessions </li></ul><ul><li>10 – on – One Private Consultations </li></ul><ul><li>Attendee only “After Parties” </li></ul><ul><li>Engage and share knowledge, advice, client examples and techniques </li></ul>
  29. 29. Special offer <ul><li>3-day retreat ticket price - $699 </li></ul><ul><ul><li>Save 10% on all 3 days: $209.70 per day. Use code: UNGEEKEDFLORIDA </li></ul></ul>
  30. 30. Special offer <ul><li>3-day retreat ticket price - $699 </li></ul><ul><ul><li>Save 10% on all 3 days: $209.70 per day. Use code: UNGEEKEDFLORIDA </li></ul></ul><ul><li>2-day ticket - $466 </li></ul><ul><li>1-day ticket - $233 </li></ul><ul><li>Register today: www.ungeekedflorida.eventbrite.com </li></ul><ul><li>March 3 – 5, 2011 </li></ul>
  31. 31. Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: GloriaRandCopywriter </li></ul><ul><li>Twitter: @GloriaRand </li></ul>

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