GloPos Technology - Introduction

Technology
GloPos Technology enables location applications to show the exact position of any cell phone
outdoors, indoors, even underground

GloPos requires only a cellular network – no GPS or WLAN needed – to operate, thus being truly universal.
GloPos is a software-only positioning technology. No additional hardware is needed on the mobile device for accurate positioning.
Technology 09/16/09 Copyright 2009 GloPos Technologies

1bn mobile phones with NO GPS will be sold in both 2009 and 2010
GloPos Technology enables positioning also to these mobile phones
Market Size 09/16/09 Copyright 2009 GloPos Technologies

Less than 20% of all phones sold globally are positioning enabled smart phones (GPS /W-LAN).
Market Size GloPos Adressable market Current LBS market 20% 80% 09/16/09 Copyright 2009 GloPos Technologies

Application development
Location and Social Applications are currently restricted to GPS/W-LAN-enabled handsets
GloPos Technology potentially quadruples the Apps target market

Indoor Positioning
GloPos Technology jump-starts the indoor positioning and social location market and enables companies to create the mobile search and personalized advertising market.

Power Consumption
To conserve handset battery power, GPS-enabled handsets only turn on the GPS when a position request is made  Applications cannot be kept always on
With GloPos Technology, location apps can be always on as the additional power consumption is minimal

Why has LBA = Location Based Advertising not happened?
GPS and W-LAN drain too much battery to be ”always on”.
Location/GPS only covers 10-20% of the cell phone market.
Network-based location (including indoors) was too in-accurate until now.

Context is needed for better Social Apps experience
Social Mobile apps like Twitter, Facebook, Loopt and Latitude would need to:
Be always on, without draining the battery
Show the position also indoors

Indoor map and positioning market does not exist..YET
Imagine that you could have an app like UpNext to give you the map inside a building and guide you to the business you need to find.
Imagine that you could get info about special offers from your favorite store or restaurant when you pass by (e.g. only when you are within 10m).

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GloPos Technology - Introduction

by Glopos Technologies on Sep 16, 2009

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