Why Gamification and Recognition Don't Mix

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Gamification is being tossed around as the latest fad. We see badges and leaderboards popping up all over the place. But does gamification belong in a recognition program? The latest Globoforce Mood Tracker report shares some insight on why employees believe leaderboards and badges cheapen the recognition experience.

Why Gamification and Recognition Don't Mix

  1. WHY GAMIFICATION and RECOGNITION DON’T MIX
  2. Gamification is great!
  3. for things like: Coaxing people to do things we dislike.
  4. Or entertaining us when a task is mundane.
  5. Or motivating us through competition.
  6. No wonder it’s become quite a fad in business.
  7. 1 We see badges and leaderboards popping up everywhere. great job
  8. But does gamification belong in recognition? ?
  9. Recognition isn’t mundane, or competitive. And most people really like it. Great job! Aww, shucks.
  10. SPRING 2014 REPORT ADAPTING TO THE REALITIES OF OUR CHANGING WORKFORCE RESEARCHREPORT In the Globoforce Spring 2014 Workforce Moodtracker, we asked American workers if they thought recognition should include gamification. They overwhelmingly said “No Way!”
  11. “Do you feel that gamification would be a positive addition to your recognition program?” 70% NO 30% YES
  12. We asked if a recognition leaderboard would motivate them to recognize more. They said “Nope!”
  13. “Would you work harder if the number of recognitions given or received was ranked in a leaderboard type format?” 79% NO 21% YES
  14. We asked if gamified recognition was less meaningful to them. They said “Absolutely!”
  15. “Would getting recognized mean less to you if you knew someone got points on a leaderboard, or a badge for giving that recognition?” 62% YES 32% NO
  16. We asked what DID motivate them to recognize. TOP THREE MOTIVATINGREASONS FOR GIVING RECOGNITION TO OTHERS 76%THANKING A COLLEAGUE FOR GOING ABOVE AND BEYOND 74%MAKING A COLLEAGUE FEEL GOOD OR APPRECIATED 53%REINFORCING BEHAVIOR THAT BENEFITS THE COMPANY
  17. Gamification and recognition DON’T MIX.
  18. Gamification introduces an artificial set of goals into the program. It shifts the focus from the recipient of recognition to the nominator.The data from recognition becomes about competition rather than a reflection of employee values- based behavior. It motivates people to recognize for the wrong reasons.
  19. Read more in our Globoforce “Workforce Mood Tracker Report”. © 2014 Globoforce Limited. All rights reserved. CALL US: +1 888 7-GFORCE EMAIL US: info@globoforce.com » READ OUR BLOG: globoforce.com/gfblog » VISIT OUR SITE: globoforce.com » Download the Report Adapting To The Realities Of Our Changing Workforce
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