Penguin and Panda: Thriving with Google’s Updates
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Penguin and Panda: Thriving with Google’s Updates

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In this talk we took a look at the Google Penguin and Panda updates of 2012 and how that affected SEO. Also we covered SEO strategies that are long lasting.

In this talk we took a look at the Google Penguin and Panda updates of 2012 and how that affected SEO. Also we covered SEO strategies that are long lasting.

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Penguin and Panda: Thriving with Google’s Updates Presentation Transcript

  • 1. Penguin and Panda: Thriving with Google’s Updates GlobeRunnerSEO.com When Results Matter
  • 2. Panda Overview • Affected about 12% of Queries • Duplicate Text • Exact Duplicate design • No Content above the fold • Thin Text (very little text on the page)
  • 3. The Panda Top 10 Losers: %Similarsites.com -73%Doc-txt.com -72%5ty.org -69%Merchantcircle.com -65%Pressabout.us -59%Appshopper.com -53%Newsalloy.com -51%Lisisoft.com -47%Aboutus.org -45%Ticketnetwork.com -42%
  • 4. Penguin Overview• Affected about 3.1% of Queries• Hidden Text or Keywords• Keyword Stuffing• Detecting of low quality Links and Links Schemes• Usage of keywords in non-editorial ways
  • 5. Example of Spammy Links
  • 6. Spammy Link Tactics• Blog Networks • Link Farms and Networks• Spun Articles • Comment Spam• (Paid) Site-Wide Links• Link Exchanges, Wheels, etc.• Low-Quality Press Release• Directories
  • 7. So How did PenguinAffect your Links?
  • 8. Lets Look on the Bright Side
  • 9. Cleaning Up Duplicate Content • write unique content • 301 redirect • robots.txt • rel=canonical
  • 10. Canonicalization• http://example.com• http://www.example.com• http://example.com/index.html• http://www.example.com/index.html
  • 11. Links that are Warm and Fuzzy• Editorial Links • Product Reviews• Public Relations • Guest Blogging• Trade Associations • And Much, Much More• Non-profits
  • 12. GlobeRunnerSEO.com