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Email Marketing Services by GlobEmails
 

Email Marketing Services by GlobEmails

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Globe Resolutions offers the access to GlobEmails DEM (Direct E-Mailing) web based application through which customers can use a powerful but simple application and become successful marketers. ...

Globe Resolutions offers the access to GlobEmails DEM (Direct E-Mailing) web based application through which customers can use a powerful but simple application and become successful marketers. Customers will have access to a full set of features to manage their lists, create newsletters, send emails to their contacts, receive detailed reports on the campaigns carried out, analyze campaign results and evaluate the ROI (Return On Investment) in email marketing activities.

The service is offered to both members and non-members of the Community. Companies belonging to the Community can purchase GlobEmails service on favourable terms with a price reduction of up to 70% compared to non-members. The reduction is calculated according to the membership class (Bronze, Silver and Gold).

The service offered by Globe Resolutions is for:

FREQUENT SENDER: companies which need to use this service frequently. The customer can choose the package that best meets its needs among the various offers based on monthly and annual plans;

INFREQUENT SENDER: companies which use the service less frequently. The customer has the option to purchase packages of "credits" (each credit is related to sending an email to a single recipient) which can be used throughout the year from the date of purchase.

For customers who do not have internal resources dedicated to Email Marketing activities GlobEmails provides professional fully managed email campaign services through its GlobEmails Partners networks.

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    Email Marketing Services by GlobEmails Email Marketing Services by GlobEmails Presentation Transcript

    • Direct Email Marketing Web Application GLOBE RESOLUTIONS S.r.l. w w w .globemails.com March, 2013
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting  Anti Spam Features
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting Anti Spam Features
    • Email MarketingThe Direct Email Marketing is an excellent online advertisementactivity with a ROI (Return Of Investment) superior to the other form of marketing. Direct Marketing ROI 45 40 35 30 25 USD $ 20 15 10 5 0 Source: Direct Marketing Association, The Power of Direct Marketing, 2011-2012
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting Anti Spam Features
    • GLOBEMAILS DEM Web Application No HTML knowledge required Simple lists management User fiendly web Interface Detailed statisticsPowerful engine and complete for content reporting creation Automatic High management ofreputation and bounces excellent deliverability PersonalizationGoogle Analytics Integration Auto Responders …and much more All functionalities available with the basic account!
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting Anti Spam Features
    • Web Application Benefits High deliverability rate: delivering emails to recipients has become an extremely difficult task and only specialized companies, such as Globe Resolutions, that enjoy a good reputation and have established tight contacts with major service providers can guarantee high delivery performance. Get rid of the technical constraints which will be completely managed by Globe Resolutions Clients can focus exclusively on marketing activities. No impact on Client infrastructure and no need to install any special SW on Customer PC. Relatively low prices: clients do not need to purchase any application (the use ofwhich, as explained above, does not guarantee good results of the campaigns), any SW upgrade to subsequent future versions, any hardware and/or bandwidth necessary to send emails. Avoid the recruitment, training and payment of staff to administer complex systems, security and relationships with ISPs.
    • Web Application Benefits Some other advantages:  the ability to access the application at any place, the automatic management of bounces, the availability of detailed statistics/reports of campaigns, the adherence to new technological standards,the availability of a platform constantly updated to ensure high deliverability rates, the adherence to regulations subject to change,
    • INDEXINTRODUCTION Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management Messages & Personalization Campaign management Auto Responders Statistics & Reporting Anti Spam Features
    • Unlimited Subscribers listsCreate unlimited subscriber lists. Each subscriber list will have its own settings, auto responders, subscribers, custom fields, etc.
    • Import subscribers Easily import contacts with email addresses with a fewmouse clicks from a CSV file, an external MySQL database or add them one by one.
    • Export subscribersExport your subscribers from your account to a CSV, XML or TAB file.Subscribers to export - you can choose among: all active, suppressed, unsubscribed, hard bounced, soft bounced subscribers or even only in a specific segment. Fields to export: you can select all or any fields of your contact list
    • Remove subscribersRemove a group of subscribers according to the following criteria:  Active subscribers  Subscribers with given email addresses  Subscribers not opted in for a specified number of days  Segments Soft bounced subscriber Hard bounced subscriber
    • Browse subscribers  Select rules and filter subscribers  Display the fields you are interested in Sort your list based on a field in ascendant or descendant order
    • List Segmentation Optimize your email marketing campaigns segmenting your list anduse segments as your recipient list increasing the return of investment. You can segment your subscribers based on: subscribers information (custom fields) subscribers activities (open, click,…)
    • Unlimited Custom Fields Define unlimited custom fields for your contacts and personalize your campaign. Custom Fields Type:Single Line: a text field which you canuse to store information as a single line(Ex: First Name)Paragraph Text: multi-line field (textarea) to let you store more information (Ex:Address or Comments)Multiple Choice: a multi selection listfilled with options you have alreadydefined (Ex: Interests)Drop Down: single selection list filledwith options you have already defined (Ex:Country)Check Boxes: similar to multiple choicetype but as a check box group instead of alist (Ex: Interests)Date field: to store dates (Ex; birthday, subscription date,..)Hidden Field: store a hidden value, you can use this value in segmentation or campaigntargeting (Ex: Customer Type)
    • Subscription/Unsubscription Form Use GlobEmails visual subscription form designer that makes iteasier than ever the creation of subscription/unsubscription forms. to be added to your websites.Select the visual style, customize the form and insert custom fields and GlobEmails generates the html code for you to be added to your web site.
    • Double or Single Opt-In Subscription Methods Let your visitors to subscribe instantly or after confirming their email address. Depending on your needs, GlobEmails provides two different list types: Single opt-in and Double opt-in. In case you select the “Double” Opt-In list type, a confirmation email will be sent when a subscriber wants to subscribe to your list. We use confirmation emails to disallow the user from adding subscribers without their knowledge. The only way a subscriber can be added to auser’s list is when he/she clicks the subscription link, which is in the confirmation email.
    • Notification Emails On Subscription/Unsubscription Activities You can decide to receive notification emails on subscriptions and unsubscriptions activities.
    • Behaviours Based on subscription or unsubscription event GlobEmails allow you to make proper actions: Subscription event Subscribe him/her to a specific list  Unsubscribe him/her from a specific list  Display your own confirmation pending page  Display your own subscription confirmed page Unsubscription event Subscribe him/her to a specific list  Unsubscribe him/her from a specific list  Unsubscribe him/her from all lists  Add unsubscribed email addresses into suppression list  Add unsubscribed email addresses into global suppression list  Display your own unsubscription confirmed page
    • Web Service IntegrationPost subscriber information on subscription or unsubscription events to any URL.
    • Email RequestsLet prospects to subscribe by sending an email with "subscribe" word in subject or let your subscribers to unsubscribe just by sending an email with "unsubscribe" word in subject.
    • INDEXINTRODUCTION Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management Messages & Personalization Campaign management Auto Responders Statistics & Reporting Anti Spam Features
    • Email WizardGlobEmails email wizard will guide you through the email creation process by adapting to your needs and showing you only the necessary steps.
    • Email Template and Email Content Generator Create your own email templates with just few clicks using the advanced Email Content Generator. Text editor: as a standard text editor you can define the format, the font family, the font size, the char setting (bold, underline, Italic, strikethrough), the font colour and the text highlight colour Text manager: you will enjoy several functionalities such as text alignment, bulleted list, numbered list, decrease/increase indent, format painter and block quote Full-screen viewer: you can see your message in full screen HTML editor: edit the HTML code of your message Personalization tag: you can easily personalize your content Table manager: you can easily insert, remove, edit or change a table Link editor: to insert/remove link, define a JavaScript popup link, events Image manager: you can insert an image defining in a popup the URL, the description and the title of the image; as a standard image editoryou can define the alignment, the dimensions, the vertical and horizontal space, the border and the style. You can also define a swap image for mouse over or out of image
    • Advanced Personalization Being personal with your subscribers is a key factor for successful email marketing campaigns. Groups of Personalization Tags: Subscribers information User information (sender)  List information  Campaign link  List link  Other
    • Personalization TagsSubscriber Information tags: tags in this group are related to your recipient list subscriptions. They will bereplaced with the information related to your recipients: Bouce Type (hard and soft bounce), Custom fields (Name, Age, Interests, etc.), Email Address, Opt-In Date, Subscriber ID, Subscription Date, Subscription IP, Subscription status (Subscribed or unsubscribed), Unsubscription Date, Unsubscription IP, Conditional Personalization. User Information tags: tags in this group are related to your user account information: First Name, LastName, Email Address, Company Name, Website URL, Street, City, State, Zip, Country, Phone, Fax, Time Zone. List information tags: List ID (identification number of the List), List Name (name of the List).Campaign Links tags: Forward Link (once your recipient clicks on this link, he will be redirected to a forward- to-friend page, so that he can share your email with his friends), View in Web Browser Link (once your recipient clicks on this link, your email will be opened on his web browser), Report Abuse Link (once yourrecipient clicks on this link, he can describe the abuse sending an email to Globe Resolutions), Twitter Share link (your recipient can share your message with his contacts in Twitter), Facebook Like Link (your recipientcan share your message with contacts in Facebook), Remote content (you can insert a specific URL address).List link tags: Unsubscription link (allow the recipients to unsubscribe), Subscription link (allow the recipients to subscribe). Other tags: Email delivery date.
    • Conditional Personalization GlobEmails allows you to easily insert complex conditionalpersonalization based on information (custom fields) you have about your subscribers, for example:  gender  order value  location (country, city, zip, etc.) interests  …and much more Example: suppose you have “Name” and “Gender” custom fields inyour subscriber list and you want to welcome your recipient with Mr. or Ms. based on the recipient gender information: Regular personalization example Conditional personalization example Dear Susan Dear Ms. Susan
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting  Anti Spam Features
    • Easy Campaign CreationCreate your email campaigns almost instantly through the wizard.
    • Organized Campaign Browser As an email marketer your duty requires to manage and organize your campaigns.Using GlobEmails your campaigns are identified by their status, organized and tagged.
    • Campaign Performance ComparisonCompare the performances of your campaigns with just one click.
    • A/B Split Test CampaignsCreate A/B split test campaigns sending different versions of your email content to a defined percentage of your recipients and let GlobEmails select a winner email version (based on the selected winner criteria) to be sent to the rest of your recipients.
    • Social Sharing Share your email campaigns on popular socialnetworks such as Twitter, Face Book, MySpace, etc.
    • SchedulingSend a campaign whenever you want: immediately, on a specific time and several times on defined intervals.
    • Google Analytics IntegrationTrack your subscriber activities on your websitethrough Google Analytics, learn what they are doing after arriving at your website and evaluate the conversion rate.
    • Send To Multiple Lists Or Segments GlobEmails will filter duplicate recipients.
    • Email PreviewPreview your email on your web browser orsend a preview copy to your email address.
    • SPAM Filter Testing See how spam filters act against your email content. This powerful tool will allow you to understand the probability to be blocked by Spam filtersand give you the chance to change your message until this probability is significantly reduced.
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting  Anti Spam Features
    • Unlimited Auto Responders Create unlimited auto responders for each list you have and set them to be sent at different intervals. You can make your subscribers feel special: for example you can send automated warmwelcome messages to your subscribers after subscribing or thank you messages after purchasing products online.
    • Auto Responder TriggersDefine auto responders for different actions, for example: Subscription Send a warm welcome message when your subscribers signup Link click Send automated emails on specific link clicks Campaign open Send a promotion to your subscribers when they open your messages Forward to a friendSend a thank you message to your subscriber after forwarding your email to his/her friend Date informationSend a birthday greeting card to your subscribers every year, send special promotion or greeting email to your subscribers on their subscription anniversary, …
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting  Anti Spam Features
    • Overview statisticsSelect a campaign in the Overview statistics screenshot and read all the relevant statistics in real time (opens, clicks, forwards, views on browser, bounces, unsubscriptions, etc.).
    • Detailed statisticsView more detailed statistics for any of metrics: Opens, Clicks, Forwards, Browser Views, Unsubscription.
    • Opens ReportsView how many of your recipients have opened your emails, when and how many times. Both unique opens (number of opened recipients) and total opens are displayed
    • Clicks Report Learn which links are clicked more, by who and how many times.Both unique link click amount (number of recipients who have clicked at least one link) and total clicks are displayed.
    • Forwards Report Learn how many of your subscribers haveforwarded your email to their friends or contacts.
    • Browser Views ReportLearn how many of your recipients preferred to view your email on web browser instead of email clientBoth unique views (number of recipients who have viewed the message on their browser at least once) and total views are displayed.
    • Unsubscriptions ReportLearn how many subscribers unsubscribed from your lists and when.
    • Statistics on a selected list See what actions your subscribers haveperformed: opens, clicks, forwards, bounces, unsubscriptions, etc.
    • Statistics per subscribersSee details about bounces and subscriptions for each subscribers.
    • INDEXINTRODUCTION  Email Marketing  GlobEmails DEM Web Application  Web Application BenefitsFUNCTIONALITIES  List management  Messages & Personalization  Campaign management  Auto Responders  Statistics & Reporting  Anti Spam Features
    • GlobEmails AntiSpam characteristics Delivering your messages into your recipient inbox is a difficult and complicated task.Using GlobEmails you can achieve high level of deliverability with all the advantages of using a web based technology.GlobEmails allows you to create your messages in compliance with the standards and guidelines of leading ISPs andauthorities, reducing the probability to get trapped into spam folders. The platform includes powerful anti spam features which prevent you to be banned or blacklisted by ISPs and their anti-spamming servers.
    • Bounce Handling GlobEmails has a sophisticated bounce management technology. Soft Bounces - If an email address is temporarily unavailable (example: over mailbox quota, temporary connection problems, etc.), it will be categorized as “soft bounced.” Hard Bounces - If an email address gets detected as soft bounced three times, it will be marked as “hard bounced.” Moreover, if an email address is permanently unavailable (i.e. invalid email address, policy reasons, etc.), it will be categorized as “hard bounced.”Suppression list - Hard bounced email addresses are filtered from your campaigns to protect your delivery reputation; therefore they are taken away from your list andincluded on suppression list. Since ISPs may black list senders who are sending to hard bounced email addresses you are not allowed to send further email to these addresses. Export Bounce statistics - You can even export bounce statistics and bounced subscribers as CSV file.
    • Spam Complaint Handling GlobEmails has a powerful automatic spam complaintmanagement system which will detect spam complaints and disable them instantly. This is possible since GlobEmails has a strong relationship with all the major ISPs and enrolled their FBL (Feedback Loop Program) or JMRP (junk Mail Report Program). Whenever recipient clicks "Report As SPAM" button on the email client they use, GlobEmails detect automatically the complaint and immediately removes the relative email address from your list and your future email campaigns. This protects your delivery rate preventing you from sending follow-up emails to thespam complaint owner which will compromise your email delivery reputation and, therefore, your capability to send any further emails in the future. GlobEmails manages automatically all spam complaints on behalf of you and keeps your lists clean and up-to-date.
    • Suppression ListThe suppression list is the database that contains emailaddresses of subscribers who have unsubscribed, filed a spam complaint, or are detected as hard bounced. GlobEmails will manage automatically your suppression list and will filter these emails addresses from your campaigns.
    • Other AntiSpam Functionalities SPAM Filter TestingGlobEmails will analyze and test your messages considering “SpamAssassin” rules (one of the most popular spam filter) and will show you the results. In this way,before sending your campaign, you will have the possibility to review and improve your email content and subject and minimize the chance of getting filtered by spam filters. One Click Unsubscriptions With GlobEmails your messages will always contains the unsubscription link(default setting). This will reduce the chance that you recipients will use the easy- to-use “report as a Spam” button available on their email clients. Once recipient clicks on this link, unsubscription is done immediately and recipient is removed from the list. Double Opt-In Subscriber ListsYou can set your lists as double opt-in in such a way that your subscribers will need to verify their subscription. This will reduce the possibility to send messages towards wrong email addresses or to recipients who didn’t subscribed your mailing list.
    • Thank Youwww.GlobEmails.com