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Over 90% of urban consumers in Russia know a multitude of German brands and show a strong preference for them. German brands are liked among all three social classes represented in the survey – emerging middle class, middle class and upper middle class. It is interesting to point out that German brands are most strongly favored by 94% of the emerging middle class with gross monthly income of RUB 12,000-36,000 (EUR 290-880). This indicates an immense potential for German products and services among the growing urban population in Russia.
In total, 1,000 Russian consumers from Moscow, St. Petersburg, Yekaterinburg,
Novosibirsk and Nizhny Novgorod have been interviewed. The Russia results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.