IAB Barcelona 2010 - "Social media and branding" by Global Web Index
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This is a presentation Tom Smith gave in the Interact Congress in Barcelona 2nd June 2010. ...
This is a presentation Tom Smith gave in the Interact Congress in Barcelona 2nd June 2010.
It utilises interesting data from the Global Web Index and it covers the challenging area of branding and advertising in the 2010 social media environment.
Where should brands focus, what do consumers want from brands, where are the opportunities, are the three main areas of the presentation.
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