Social media week London - social apps event - globalwebindex - final
 

Like this? Share it with your network

Share

Social media week London - social apps event - globalwebindex - final

on

  • 25,190 views

Presentation given at the London Social Media Week event, "When Apps go Social"...

Presentation given at the London Social Media Week event, "When Apps go Social"

Looks at the mobile apps market in the UK, download trends and hows its driven parity with desktop / browser based.

Explores the impacts of apps, as part of the rise of the packaged internet on social media adoption and impact.

For all the data behind this and a complimentary access to the data platform email: globalwebindex@trendstream.net

Statistics

Views

Total Views
25,190
Views on SlideShare
4,542
Embed Views
20,648

Actions

Likes
4
Downloads
86
Comments
1

23 Embeds 20,648

http://globalwebindex.net 20346
http://nexttwenty.com 109
http://www.netkutatasok.hu 48
http://chinwag.com 36
http://kathryncorrick.co.uk 30
http://translate.googleusercontent.com 17
http://www.headstream.com 11
http://127.0.0.1 10
http://www.headstreamucp.com 10
http://www.krishna.me 6
http://webcache.googleusercontent.com 5
http://blog.globalwebindex.net 4
http://paper.li 3
http://ngoding.co 2
https://www.linkedin.com 2
https://preview.hs-sites.com 2
http://www.headstreamconsulting.com 1
http://www.piackutatas-hirek.hu 1
http://www.linkedin.com 1
http://jamesrimmer.wordpress.com 1
http://www.online-translator.com 1
https://www.chinwag.com 1
https://www.globalwebindex.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media week London - social apps event - globalwebindex - final Presentation Transcript

  • 1. App Trends and the impacts on Social Media Social Media Week 2011 Tom Smith tom@trendstream.net globalwebindex.net
  • 2. Most detailed global survey onconsumer internet behaviour,motivations and attitudes everconducted
  • 3. 71K surveys, 4 Wavesand 23 countries sincelaunching in September2009
  • 4. 110K surveys, 3 Wavesand 32 countries, in thenext 12 months
  • 5. GamesFocus on the total Consolesinternetecosystem Browsers TV Mobile Apps
  • 6. Today: sneak preview ofthe UK Mobile App W4results
  • 7. Is the Hype Justified? 10 billion downloads etc
  • 8. YES.....absolutely UK - Downloaded an App in the last month 31% 23% 21% 22% 16% Wave 1 (September 2009) 13% Wave 4 (February 2011) 12% 6% 4% 4% 16 - 24 25 - 34 35 - 44 45 - 54 55 - 64Wave 4 UK only. Mobile Users
  • 9. In context: the fastest growing thingin all aspects of the internet Downloading Mobile Mobile Apps Internet Access +79% Micro- +50% Upload blogging Video +26% Social +25% Networking +13% Blogging -2.5%Wave 1-4 All Web Users for social activities. Allmobile users for mobile devices
  • 10. Global revolution 50% Downloaded an App in the last month 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%Wave 3 – Mobile Users
  • 11. Apps are mass on all devices Last month activity 100% Sent an email 90% Played games 80% Installed applications on your mobile Browsed the Internet 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Smart Phone Users / App store availability
  • 12. App downloaders are: (marginally) Male, educatedand younger Didnt install app on mobile in past month Installed app on mobile in past month 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Mobile Users
  • 13. Games, utilities and social lead app installs Nokia iPhone HTC BlackBerry 80% 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Mobile Users
  • 14. Mobile & Apps already match PC PC Mobile Apps / Web Accessed Social 50% 47% Network Wrote a blog post 10% 10% Update Micro-blog 7% 6% Monthly AccessWave 4 UK only. All Internet Users
  • 15. Apps are redefining theinternet and social
  • 16. Part of a massive“Packaged Internet” trend Mobile Mobile Apps 37% 25% Packaged TV Internet Browser Based E- Web 4% reader s 2% Gaming 10% Accessed in the last monthGlobalWebIndex: Wave 4 February 2011
  • 17. Transforming social media Personal Location specific Sharing not creating Focus on interacting with icons, celebrities and pro media
  • 18. Apps / mobile drive “real-time” / network over contentcreation UK – Mobile behaviour last month – apps / mobile web. Sep 2009 > Feb 2011 Social Blogging Networking -8% +22%GlobalWebIndex: Wave 1- 4 February 2011
  • 19. Mobile apps already cannibalising PC usage “When accessing the internet via your mobile, which is your primary location?” 15% 28% At work At home Public place 35% 22% Whilst travelling/roamingGlobalWebIndex: Wave 4 February 2011
  • 20. Apps moving to all “packaged platforms” Mobile Tablets Desktop iPad Mac App Store January 2010 October 2010 2011July 2008 October 2008 2009 August 2008 October 2010 TVAPP TIME LINE
  • 21. Apps make money Music download to keep Music service where you can… E-book An application for your mobile phone Television / Film download to keep A mapping / GPS service of a… A game on your mobile phone News website A multi-player online game Television / Film live stream Sports hi-lights Have Paid Live sports stream online A dating service Consider Paying A social network service Wont Pay / No Interest A photo sharing service 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%GlobalWebIndex: Wave 4 February 2011
  • 22. Branded apps are big 60% What improves your opinion of a 50% brand you like 40% 30% 20% 10% 0% Using micro- Becoming Creating Creating Creating a Sponsoring Talking to Contacting Creating Creating Creating a Listening to blog / social your friend in blogs to talk groups in brand music bloggers me with videos online branded website the network a social about the social community downloads directly helpful featuring the mobile apps allow you to comments pages to network company networks where I can about information if brand interact with that people provide and product meet new relevant I mention the the brand / say on customer people products and brand on a company forums, or support / services microblog directly social service networksGlobalWebIndex: Wave 4 February 2011
  • 23. Where next • Defining the future internet access and behaviour • Creating sustainable business models for media / content • Transforming social media • Spreading into all devices
  • 24. tom@trendstream.net Globalwebindex.net @globalwebindex