App Trends and the impacts on   Social Media Social Media Week 2011                 Tom Smith       tom@trendstream.net   ...
Most detailed global survey onconsumer internet behaviour,motivations and attitudes everconducted
71K surveys, 4 Wavesand 23 countries sincelaunching in September2009
110K surveys, 3 Wavesand 32 countries, in thenext 12 months
GamesFocus on the total                   Consolesinternetecosystem                 Browsers                              ...
Today: sneak preview ofthe UK Mobile App W4results
Is the Hype Justified?          10 billion downloads etc
YES.....absolutely                                                 UK - Downloaded an App in the last month               ...
In context: the fastest growing thingin all aspects of the internet                                                       ...
Global revolution      50%                        Downloaded an App in the last month      45%      40%      35%      30% ...
Apps are mass on all devices                                                             Last month activity         100% ...
App downloaders are: (marginally) Male, educatedand younger                               Didnt install app on mobile in p...
Games, utilities and social lead app installs                               Nokia   iPhone   HTC   BlackBerry     80%     ...
Mobile & Apps already match PC                                     PC                 Mobile Apps / Web       Accessed Soc...
Apps are redefining theinternet and social
Part of a massive“Packaged Internet” trend                                                                 Mobile         ...
Transforming social media  Personal  Location specific  Sharing not creating  Focus on interacting  with icons, celebritie...
Apps / mobile drive “real-time” / network over contentcreation                                          UK – Mobile behavi...
Mobile apps already cannibalising PC usage                                             “When accessing the internet via yo...
Apps moving to all “packaged platforms”                        Mobile                      Tablets                  Deskto...
Apps make money                Music download to keep            Music service where you can…                             ...
Branded apps are big   60%            What improves your opinion of a   50%            brand you like   40%   30%   20%   ...
Where next • Defining the future internet   access and behaviour • Creating sustainable business   models for media / cont...
tom@trendstream.net                      Globalwebindex.net                       @globalwebindex
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Social media week London - social apps event - globalwebindex - final

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Presentation given at the London Social Media Week event, "When Apps go Social"

Looks at the mobile apps market in the UK, download trends and hows its driven parity with desktop / browser based.

Explores the impacts of apps, as part of the rise of the packaged internet on social media adoption and impact.

For all the data behind this and a complimentary access to the data platform email: globalwebindex@trendstream.net

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Social media week London - social apps event - globalwebindex - final

  1. 1. App Trends and the impacts on Social Media Social Media Week 2011 Tom Smith tom@trendstream.net globalwebindex.net
  2. 2. Most detailed global survey onconsumer internet behaviour,motivations and attitudes everconducted
  3. 3. 71K surveys, 4 Wavesand 23 countries sincelaunching in September2009
  4. 4. 110K surveys, 3 Wavesand 32 countries, in thenext 12 months
  5. 5. GamesFocus on the total Consolesinternetecosystem Browsers TV Mobile Apps
  6. 6. Today: sneak preview ofthe UK Mobile App W4results
  7. 7. Is the Hype Justified? 10 billion downloads etc
  8. 8. YES.....absolutely UK - Downloaded an App in the last month 31% 23% 21% 22% 16% Wave 1 (September 2009) 13% Wave 4 (February 2011) 12% 6% 4% 4% 16 - 24 25 - 34 35 - 44 45 - 54 55 - 64Wave 4 UK only. Mobile Users
  9. 9. In context: the fastest growing thingin all aspects of the internet Downloading Mobile Mobile Apps Internet Access +79% Micro- +50% Upload blogging Video +26% Social +25% Networking +13% Blogging -2.5%Wave 1-4 All Web Users for social activities. Allmobile users for mobile devices
  10. 10. Global revolution 50% Downloaded an App in the last month 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%Wave 3 – Mobile Users
  11. 11. Apps are mass on all devices Last month activity 100% Sent an email 90% Played games 80% Installed applications on your mobile Browsed the Internet 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Smart Phone Users / App store availability
  12. 12. App downloaders are: (marginally) Male, educatedand younger Didnt install app on mobile in past month Installed app on mobile in past month 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Mobile Users
  13. 13. Games, utilities and social lead app installs Nokia iPhone HTC BlackBerry 80% 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Mobile Users
  14. 14. Mobile & Apps already match PC PC Mobile Apps / Web Accessed Social 50% 47% Network Wrote a blog post 10% 10% Update Micro-blog 7% 6% Monthly AccessWave 4 UK only. All Internet Users
  15. 15. Apps are redefining theinternet and social
  16. 16. Part of a massive“Packaged Internet” trend Mobile Mobile Apps 37% 25% Packaged TV Internet Browser Based E- Web 4% reader s 2% Gaming 10% Accessed in the last monthGlobalWebIndex: Wave 4 February 2011
  17. 17. Transforming social media Personal Location specific Sharing not creating Focus on interacting with icons, celebrities and pro media
  18. 18. Apps / mobile drive “real-time” / network over contentcreation UK – Mobile behaviour last month – apps / mobile web. Sep 2009 > Feb 2011 Social Blogging Networking -8% +22%GlobalWebIndex: Wave 1- 4 February 2011
  19. 19. Mobile apps already cannibalising PC usage “When accessing the internet via your mobile, which is your primary location?” 15% 28% At work At home Public place 35% 22% Whilst travelling/roamingGlobalWebIndex: Wave 4 February 2011
  20. 20. Apps moving to all “packaged platforms” Mobile Tablets Desktop iPad Mac App Store January 2010 October 2010 2011July 2008 October 2008 2009 August 2008 October 2010 TVAPP TIME LINE
  21. 21. Apps make money Music download to keep Music service where you can… E-book An application for your mobile phone Television / Film download to keep A mapping / GPS service of a… A game on your mobile phone News website A multi-player online game Television / Film live stream Sports hi-lights Have Paid Live sports stream online A dating service Consider Paying A social network service Wont Pay / No Interest A photo sharing service 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%GlobalWebIndex: Wave 4 February 2011
  22. 22. Branded apps are big 60% What improves your opinion of a 50% brand you like 40% 30% 20% 10% 0% Using micro- Becoming Creating Creating Creating a Sponsoring Talking to Contacting Creating Creating Creating a Listening to blog / social your friend in blogs to talk groups in brand music bloggers me with videos online branded website the network a social about the social community downloads directly helpful featuring the mobile apps allow you to comments pages to network company networks where I can about information if brand interact with that people provide and product meet new relevant I mention the the brand / say on customer people products and brand on a company forums, or support / services microblog directly social service networksGlobalWebIndex: Wave 4 February 2011
  23. 23. Where next • Defining the future internet access and behaviour • Creating sustainable business models for media / content • Transforming social media • Spreading into all devices
  24. 24. tom@trendstream.net Globalwebindex.net @globalwebindex
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