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Reaching Key Decision Makers Through Social Networks

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From Dubai to Mumbai to Zürich, companies report that zombie communities abound.

Who knew? Just as there are similarities globally for social, global nuances are also emerging. In the real world we all know that culture is critical to business success. The same is true in the social world. A kiss on the cheek, a bow and a hand shake must be done in the social world or your company will become a Social Zombie.

For example, did you know that Brazil outpaces the world in video uploads? This impacts your strategy. Middle Eastern countries prefer Tweets making the style of social engagement critical.

Social zombie slayers, GlobalWebIndex CEO, Tom Smith, and best-selling author, Sandy Carter, will share global social facts and strategies to help you drive business.

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  • 1. REACHING KEY DECISION MAKERS THROUGH SOCIAL NETWORKS Tom Smith, CEO, GlobalWebIndex Sandy Carter, General Manager, IBM ISV & Ecosystem Evangelism
  • 2. Source: GlobalWebIndex Q2 2013, Decision Makers/Senior Decision Makers – number of respondents 261 million Decision Makers and 120 million Senior Decision Makers globally 0% 5% 10% 15% 20% 25% 30% 35% Decision Maker Senior Decision Maker
  • 3. Decision Makers & Senior Decision Makers are more engaged on social networks
  • 4. Source: GlobalWebIndex, Q2 2013, Question: When purchasing products/services for your business or department, which of the following sources mostly influence your decision? Conversations on Social Networks are the most influential channel for Decision Makers & Sr. Decision Makers 13% 10% 10% 8% 8% 8% 7% 7% 6% 6% 3% 3% 15% 11% 9% 7% 9% 9% 6% 8% 6% 4% 2% 3% 0% 2% 4% 6% 8% 10% 12% 14% 16% Conversations with people from the company/organisation on a social network Sales presentations Webinars Conferences Advertisements in traditional media (e.g. TV, Newspaper) Branded communities created by the company/organisation Branded community/group inside a social network service you use Direct Mailings with product/company information Adverts in relevant trade press Corporate events/entertainment The microblogging profile of a company/organisation (e.g. Twitter) A blog created by the company/organisation Decision Maker Senior Decision Maker
  • 5. Source: GlobalWebIndex, Q2 2013, Question: % of Decision Makers, Senior Decision Makers who used a social networking service in the past month via either of the devices PC/Laptop, Tablet, Mobile Phone Decision Makers in emerging markets are the most engaged 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Decision Makers Senior Decision Makers
  • 6. Source: GlobalWebIndex, Q2 2013, Question: % of Decision Makers, Senior Decision Makers and Average Internet Users who used a social networking service in the past month via either of the devices PC/Laptop, Tablet, Mobile Phone Decision Makers and Senior Decision Makers more likely to use Tablet/Mobile device than average users 67% 68% 67% 76% 74% 71% 75% 75% 75% 62% 64% 66% 68% 70% 72% 74% 76% 78% PC Mobile Tablet Average Internet User Decision Maker Senior Decision Maker
  • 7. Sandy Carter, General Manager, IBM ISV & Ecosystem Evangelism http://socialbusinesssandy.com/ @sandy_carter Tom Smith, CEO, GlobalWebIndex contact@globalwebindex.net @TomSmith_GWI Vote now! http://panelpicker.sxsw.com/vote/23204 www.globalwebindex.net @GlobalWebIndex +GlobalWebIndex

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