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Microsoft Advertising Global Web Index and Digital Future

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Presentation given by Kenneth Andrews from Microsoft Advertising at the Global Web Index Future Web Asia event exploring the digital future and what it means for advertisers and marketers

Presentation given by Kenneth Andrews from Microsoft Advertising at the Global Web Index Future Web Asia event exploring the digital future and what it means for advertisers and marketers

Published in Technology , Business
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Transcript

  • 1. Towards a digital future Kenneth Andrew Microsoft Advertising
  • 2. Ad Networks & Syndicated Media Tools & Technology Owned & Operated Media We are Microsoft Media Network
  • 3. 135m users in North America 69m users in MEA 197m users in Europe 84m users in Latin America 159m users in Greater Asia Pacific 644+ Million Unique Users 47 Markets 21 Languages Source: comScore, Jan 2010 – MSN-Windows Live Microsoft Advertising’s global audience Markets with Microsoft presence
  • 4. 4 Print Radio Media 90 years ago
  • 5. 5 Media 60 years ago Print TV Radio
  • 6. 6 Print Broadcast and cable TV Radio Media 30 years ago
  • 7. 7 Media 10 years ago Print Broadcast and cable TV Radio Digital: banners and text
  • 8. 8 Media yesterday Broadcast and cable TV Print RadioDisplay Video Text links Micro-sites Rich media In-game ads Social networking IPTV Mobile ads Ad-funded apps
  • 9. 9 Media today & tomorrow Broadcast and IPTV Print and reusable paper Broadcast and digital radioDisplay Video advertising Text links Micro-sites Rich media In-game ads Social networking IPTV Mobile ads Ad-funded apps User generated Video advertising Pre-roll Micro-sites Rich media Interactive video Digital product placement 5 second spot Mobile video ads Ad-funded OS Portable media ads
  • 10. does
  • 11. What have we learnt? INFLUENTIAL PROFESSIONAL OPINION LEADERS HIGHER INCOME SAVVY
  • 12. Predictions for the FUTURE
  • 13. The best way to predict the future is to invent it Allen Kay (Technology Guru) “ ”
  • 14. tom@trendstream.net jheak@lightspeedresearch.com kenand@microsoft.com