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Microsoft Advertising Global Web Index and Digital Future

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Presentation given by Kenneth Andrews from Microsoft Advertising at the Global Web Index Future Web Asia event exploring the digital future and what it means for advertisers and marketers

Presentation given by Kenneth Andrews from Microsoft Advertising at the Global Web Index Future Web Asia event exploring the digital future and what it means for advertisers and marketers

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Transcript

  • 1. Towards a digital future
    Kenneth Andrew
    Microsoft Advertising
  • 2. Owned & Operated Media
    Tools & Technology
    We are
    Microsoft Media Network
    Ad Networks & Syndicated Media
  • 3. Markets with Microsoft presence
    Microsoft Advertising’s global audience
    197m users in Europe
    135musers in North America
    159musers in Greater Asia Pacific
    69m users in MEA
    84m users in Latin America
    644+ Million Unique Users
    47 Markets
    21 Languages
    Source: comScore, Jan 2010 – MSN-Windows Live
  • 4. Media 90 years ago
    Radio
    Print
  • 5. Media 60 years ago
    TV
    Radio
    Print
  • 6. Media 30 years ago
    Radio
    Print
    Broadcast and cable TV
  • 7. Media 10 years ago
    Digital: banners and text
    Radio
    Print
    Broadcast and cable TV
  • 8. Media yesterday
    Display
    Radio
    Text links
    Micro-sites
    Print
    Video
    In-game ads
    Rich media
    IPTV
    Mobile ads
    Social networking
    Ad-funded apps
    Broadcast and cable TV
  • 9. Media today & tomorrow
    Display
    Broadcast and digital radio
    Text links
    Micro-sites
    Print and reusable paper
    Video advertising
    Rich media
    In-game ads
    IPTV
    Mobile ads
    Social networking
    Ad-funded apps
    User generated
    Pre-roll
    Micro-sites
    Video advertising
    Rich media
    Interactive video
    5 second spot
    Mobile video ads
    Portable media ads
    Ad-funded OS
    Broadcast and IPTV
    Digital product placement
  • 10. What does all this mean for marketers?
  • 11. What have we learnt?
    SAVVY
    OPINION LEADERS
    INFLUENTIAL
    HIGHER INCOME
    PROFESSIONAL
  • 12. Predictions for the FUTURE
    Emerging Screens & Devices
    Software Frees The Creative
    Fewer Ads, More Experiences
    All Content Is Digital
  • 13. The best way to predict the future is to invent it


    Allen Kay (Technology Guru)
  • 14. Contact details:
    Tom Smith – Trendstream
    tom@trendstream.net
    Jenny Armshaw-Heak – Lightspeed Research
    jheak@lightspeedresearch.com
    Kenneth Andrew – Microsoft Advertising
    kenand@microsoft.com