Towards a digital future
Kenneth Andrew
Microsoft Advertising
Ad
Networks &
Syndicated
Media
Tools &
Technology
Owned &
Operated
Media
We are
Microsoft Media Network
135m
users in
North
America
69m
users
in MEA
197m users in Europe
84m
users in
Latin
America
159m
users in
Greater
Asia Pa...
4
Print
Radio
Media 90 years ago
5
Media 60 years ago
Print
TV
Radio
6
Print
Broadcast and cable
TV
Radio
Media 30 years ago
7
Media 10 years ago
Print
Broadcast and cable TV
Radio
Digital: banners and
text
8
Media yesterday
Broadcast and
cable TV
Print
RadioDisplay
Video
Text links
Micro-sites
Rich media
In-game ads
Social
net...
9
Media today & tomorrow
Broadcast
and IPTV
Print and reusable
paper
Broadcast and digital radioDisplay
Video advertising
...
does
What have we learnt?
INFLUENTIAL
PROFESSIONAL
OPINION LEADERS
HIGHER INCOME
SAVVY
Predictions for the FUTURE
The best way
to predict the future
is to invent it
Allen Kay (Technology Guru)
“ ”
tom@trendstream.net
jheak@lightspeedresearch.com
kenand@microsoft.com
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Microsoft Advertising Global Web Index and Digital Future

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Presentation given by Kenneth Andrews from Microsoft Advertising at the Global Web Index Future Web Asia event exploring the digital future and what it means for advertisers and marketers

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  • Microsoft Advertising Global Web Index and Digital Future

    1. 1. Towards a digital future Kenneth Andrew Microsoft Advertising
    2. 2. Ad Networks & Syndicated Media Tools & Technology Owned & Operated Media We are Microsoft Media Network
    3. 3. 135m users in North America 69m users in MEA 197m users in Europe 84m users in Latin America 159m users in Greater Asia Pacific 644+ Million Unique Users 47 Markets 21 Languages Source: comScore, Jan 2010 – MSN-Windows Live Microsoft Advertising’s global audience Markets with Microsoft presence
    4. 4. 4 Print Radio Media 90 years ago
    5. 5. 5 Media 60 years ago Print TV Radio
    6. 6. 6 Print Broadcast and cable TV Radio Media 30 years ago
    7. 7. 7 Media 10 years ago Print Broadcast and cable TV Radio Digital: banners and text
    8. 8. 8 Media yesterday Broadcast and cable TV Print RadioDisplay Video Text links Micro-sites Rich media In-game ads Social networking IPTV Mobile ads Ad-funded apps
    9. 9. 9 Media today & tomorrow Broadcast and IPTV Print and reusable paper Broadcast and digital radioDisplay Video advertising Text links Micro-sites Rich media In-game ads Social networking IPTV Mobile ads Ad-funded apps User generated Video advertising Pre-roll Micro-sites Rich media Interactive video Digital product placement 5 second spot Mobile video ads Ad-funded OS Portable media ads
    10. 10. does
    11. 11. What have we learnt? INFLUENTIAL PROFESSIONAL OPINION LEADERS HIGHER INCOME SAVVY
    12. 12. Predictions for the FUTURE
    13. 13. The best way to predict the future is to invent it Allen Kay (Technology Guru) “ ”
    14. 14. tom@trendstream.net jheak@lightspeedresearch.com kenand@microsoft.com

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