The GlobalWebIndex, the world’s largest study into consumer adoption of the internet, is proud to release its inaugural report on social media in the Italian market. A main goal of this report is to put Italy in context with the global trends that we have identified from surveying over 100,000 people across 27 countries since July 2009 in five waves of research. Of those global trends, one of the major trends to come out over the past five waves is that the internet is evolving into a network of localised country-level internets, each with their own norms and behaviours. This is why it is important to drill down into each individual local market, and this is what we intend to do with Italy.
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