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GlobalWebIndex - E-commerce Report 2013 - Slideshare Preview

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The E-commerce report is an annual investigation into the global uptake and impact of e-commerce. …

The E-commerce report is an annual investigation into the global uptake and impact of e-commerce.

This provides crucial data for developing a category specific online strategy and quantifies how important different elements are in the online and social mix, including official content, mobile / social specific sites, outreach etc.
All of the data in this report is available to GWI subscribers and the segmentation can be recreated with a simple analysis against the GWI Dataset.

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  • Hi ManuVollens,

    Apologies, but the link is broken due to a very recent website update.

    The report can be found following this link
    http://www.globalwebindex.net/product/state-of-global-e-commerce-report-february-2013/

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  • Thx, very interesting. The 'full-report' link is broken (last page). Can I download it somewhere?
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  • 1. STATE OFGLOBAL E-COMMERCEREPORTThis is a previewT h e f u l l r e p o r t i s a va i l a b l e o n o u rR e p o r t S t o r eF e b r u a r y 2 0 1 3
  • 2. THE E-COMMERCE REPORTWHAT IS THE “E-COMMERCE REPORT”?It is an annual investigation into the global uptake and impact of e-commerce. The report is structured into 2 sections:E-Commerce Segmentation:The segmentation breaks down users into four groups including;• Rejecters: (no online product research or online purchase)• Offline Transactors: (research online, buy offline)• PC Online Buyers: (purchase online in the past month via PC)• Multi-Platform Buyers: (purchase in the past month via mobileor tablet).The key purpose of this segmentation is to explore the total impactof the Internet on the purchase landscape for both on and offlinetransactions. The segmentation also looks at post-purchaseinfluencers versus non-influencers, a crucial dynamic in the internetpurchase landscape.Category ImpactPart two explores which Product Categories are most impacted bythe Internet by identifying which types of products are more likely tobe purchased online and which are more likely to be researchedonline prior to the purchase regardless of whether it is transactedon or offline.HOW CAN YOU USE IT?This provides crucial data for developing a category specificonline strategy and quantifies how important differentelements are in the online and social mix, including officialcontent, mobile / social specific sites, outreach etc.We can also differentiate which product categories are moreimpulsive and which have a longer research / purchasecycle. This again has major impacts on how we build onlinestrategy.HOW TO ACCESS THE DATA?All of the data in this report is available to subscribers andthe segmentation can be recreated with a simple analysisagainst the GWI Dataset. We will also be publishing thesegmentation for GWI Pro License holder as of Q1 2012You can also engage the GWI Consulting Team to implementfor your specific category set or brand.
  • 3. NO INFLUENCEINFLUENCE INTHE PASTMONTHDEFINING E-COMMERCE SEGMENTATION: ALL DATA IS LAST MONTH ACTIONSSource: GlobalWebIndexREJECTORSOFFLINE FULLFILMENTONLINE BUYERMULTI-PLATFORM BUYER= Purchased online last monthvia Mobile or TabletE-Commerce Engagement Product Influence Online= Purchased online via PC(not mobile or tablet)= Researched Product Online Priorto Purchase AND not purchaseonline / mobile / tablet= NO Product Research OnlineAND not purchase online /mobile / tabletINFLUENCE = Revieweda product post purchaseonline OR talked abouton blog or micro blog orsocial network% PURCHASEONLINE% NOT PURCHASEONLINETHE PERCENTAGE OF EACH SEGMENTWHO PUBLISH ONLINE “POST PURCHASE”
  • 4. Source: GlobalWebIndex Q2 2012GLOBAL E-COMMERCE SCORECARDRejecters10%OfflineFullfilment24%OnlineBuyer41%Multi-PlatformBuyer25%0%10%20%30%40%50%60%70%80%90%100%31%69%No influence InfluenceE-Commerce Engagement: GLOBAL SPLIT Post Purchase Influence at a Global Level(% of global internet users)84% of segment publishpurchase opinion online84%16%79%21%79% of segment publishpurchase opinion online55%45%26%74%55% of segment publishpurchase opinion online26% of segment publishpurchase opinion online
  • 5. INFLUENCE V ONLINE PURCHASE: MAJORITY INFLUENCE EXCEEDS ONLINE BUYMarkets mapped by % purchase online via a PC / Mobile / Tablet V % influence post purchaseSource: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce SegmentationHOW TO READ: 65% OF USERS IN POLAND ARE ONLINEBUYERS (PC / MOBILE / TABLET) , EQUATING TO 12M. 77%OF INTERNET USERS IN THE MARKET HAVE PUBLISHEDONLINE ABOUT A PUCHASE IN THE PAST MONTH.USA(139m)Canada(13m)Russia(26m)South Africa(3m)Netherlands (6m)France(19m)Spain (12m)Italy(13m)UK(28m)Sweden (3m)Poland(12m)Germany(35m)Mexico(17m)Argentina(14m)Brazil(4m)Malaysia(8m)Australia(10m)Indonesia (27m)Philippines(12m)Singapore(1m)Thailand (8m)Japan(63m)South Korea(28m)Vietnam (15m)China(379m)Turkey (20m)India(65m)Hong Kong(2m)Taiwan (9m)Saudi Arabia(4m)UAE(1m)30%40%50%60%70%80%90%100%40% 45% 50% 55% 60% 65% 70% 75% 80% 85%%ofOnlinebuyersinvolvedinPost-PurchaseInfluence% of Internet Users that Purchase Online Via PC / Mobile / Tablet
  • 6. % OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD0%10%20%30%40%50%60%% of Purchases Transacted OnlineSource: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation; The chart above divides the number of online purchases in each category by the total number of category purchases.
  • 7. G E T T H E F U L L R E P O R T:w w w . g l o b a l w e b i n d e x . n e t / e - c o m m e r c e - 2 0 1 3F I N D O U T M O R E :W W W . G L O B A L W E B I N D E X . N E T@ g l o b a l w e b i n d e x/ g l o a l w e b i n d e xG E T I N T O U C Hc o n t a c t @ g l o b a l w e b i n d e x . n e t