The following report is an extract from a series of reports available for GWI clients to download and non GWI clients to purchase via www.globalwebindex.net/reports
The data in this report is sourced from GWI.7 – the GlobalWebIndex 7th Wave of research and past waves, providing a unique understanding about social platforms and how to develop credible global or local strategies.
1. Adoption Trends: Global Trends in Social Platform Adoption
Develop global, regional and local social priorities
Drive insights into engagement and adoption
2. Demographic Divide: Detailed Demographics on Users
Learn how to tailor your strategy
Explore mainstreaming of social platforms
3. Multi-device Behaviour : Consumer Behaviour and Actions by
PC, Mobile, and Tablet by platform
Design platform specific strategy
Quantify key platform behaviours
4. Brand Opportunity: Brand Engagement by Platform
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