GlobalWebIndex Intro - Presentation Summary 2013
 

GlobalWebIndex Intro - Presentation Summary 2013

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GlobalWebIndex Intro - Presentation Summary 2013 GlobalWebIndex Intro - Presentation Summary 2013 Presentation Transcript

  • THE WORLD’S LARGESTD IGITA L C ON SU MERSTU D YJune 20131 6 0 K I n t e r n e t U s e r s3 1 M a r k e t s4 Ti m e s a Ye a r
  • © 2013 GLOBALWEBINDEXTHIS DRIVES EVERYTHING WE DO• To deliver the most detailed, comprehensive and up todate insight on internet user behaviour everMISSION• Effective, brilliant and memorable digital marketingstarts with deep audience insightCORE BELIEF• To be the global industry standardEND GOAL
  • ONLY MARKET RESEARCH CAN DRIVE A ‘TOTAL VIEW’CROSS DEVICEAUDIENCEBEHAVIOURSNEEDSMOTIVATIONSMASSIVE SCALE•Interview over 160K internet users over 31markets•30K in the US and in the UK•210K users since launchCONSISTENT•Quarterly global data•10 waves since launching in 2009•Every market in all wavesRAPIDDEPLOYMENT•6 week fieldwork period•Data released to clients 1 week after datacollections is finalisedACCURATE•Online representative sample•Internet users recruited by the most credibleresearch organisations in the world© 2013 GLOBALWEBINDEXTOTAL VIEW IN 31 MARKETS
  • WORKPLACEPRODUCTSMOTIVATIONSINTERESTSATTITUDESDEMOSTOTAL AUDIENCE: BUILD ULTRA PERSONALISED STRATEGY1202 core demographicsvariables from local region toage of children54 Attitude Statementscovering self perceptions,outlook on life and tech24 Interests and OnlinePassions110 key workplace variablesincluding category of work,seniority, and decision making50 product types:Identify purchasers, onlinepurchasers, intenders,influencers and publishers20 online motivations that defineonline needs and engagement© 2013 GLOBALWEBINDEX
  • GLOBAL SCALE: 31 MARKETS, 569 LOCAL REGIONS, 89% OF THE WW INTERNET POPULATIONA M E R I C A SUS I CANADA I MEXICO IARGENTINA I BRAZILE M E AUK I FRANCE I GERMANY I ITALY I SPAIN INETHERLANDS I POLAND I TURKEY I RUSSIA ISWEDEN I SAUDI ARABIA I UAE I SOUTH AFRICAA P A CCHINA I HONG KONG I SINGAPORE I INDIA I INDONESIA IJAPAN I MALAYSIA I VIETNAM I THAILAND I TAIWAN ISOUTH KOREA I AUSTRALIA I PHILIPPINES
  • SOCIAL MEDIAENGAGEMENTCONTENTE-COMMERCEMARKETINGIMPLICATIONSTOTAL VIEW: 121 QUESTIONS COVERING EVERYTHING ONLINEMeasure 41 key behaviours and 140websites / services across all platformsTrack app usage, device brand and OS© 2013 GLOBALWEBINDEXPCMOBILETABLETINTERNET LANDSCAPE CROSS PLATFORM BEHAVIOUR DEEP-DIVEMOTIVATIONSACCESSPOINTSCROSS-MEDIACONSUMPTIONSECONDSCREEN20 online motivationsthat define online needsand engagementConnection types,browsers, OS, devices,location, time onlineTime spent with 9 coremedia types acrossdigital and analogueUnderstand the linkbetween TV, devicesand online contentUsage and behavioursof 47 leading socialplatforms by PC, mobileand TabletExplore contentconsumption andpayment behavioursOffline purchasing, onlinebuying, research andinfluencer for 49 producttypesQuantify touch-points, pathto purchase, influence,sharing, engagement andbrand experience
  • AND JOIN THE BIGGEST BRANDS IN THE WORLD© 2013 GLOBALWEBINDEXWEB BRANDSThe biggest andbestMEDIA6 out of top 10DIGITAL6 out of top 10BRANDWorlds leadingconsumer brandsAND HUNDREDSMORE
  • © 2013 GLOBALWEBINDEXDESIGNED FOR FUTURE MARKETER NEEDSUnlimited CustomInsightIntelligence On-demandReal-Time AudienceInsight
  • © 2013 GLOBALWEBINDEXPRO: CUSTOMISE DATA TO TARGET AUDIENCES – UNLIMITED EXPORTS 24x7Unlimited customiseddata via our webbased platformPre-defined data on-demand. Choose fromover 10K packsThe latest trends andmarket intelligencefrom our analyst team,StreamFor total data flexibilityPRO PLATFORM DATAPACKS REPORTS CROSSTAB
  • © 2013 GLOBALWEBINDEXSTREAM ON-DEMAND: EXPERT KNOWLEDGE TO DRIVE YOUR STRATEGYAnalyst Support Audience InsightStrategy andProcessesBespoke
  • GW.IQ™ - LINK YOUR WEB ANALYTICS TO THE GLOBALWEBINDEX© 2013 GLOBALWEBINDEX. *ALL PLATFORMS REQUIRED FOR ANALYSIS MUST BE TAGGED. WEB = JAVASCRIPT, MOBILE = SDKGW.IQ™REPORTISSUEDYour visitors that arealready GWIrespondents arerecorded in our DMP.MATCHED1Unprofiled visitors withinour wider ~30 millionpanel base are sent aGWI survey.SURVEYED2All other visitors aremodelled against ~600million pre-categorizedconsumers.MODELLED3DATA INGESTED INTO GW.IQ™ DMPDATA ANALYSED & NORMALISEDCLIENT PLATFORMS TAGGED*1MONTH2WEEKS
  • REVOLUTIONISE YOUR APPROACH TO DIGITALMarket Sizing Opportunity Mapping Consumer Profiling Multi-market strategyDigital ChannelStrategyComms Planning Consumer Journey Brand DiscoveryDevice StrategySocialPlatformStrategyMedia Consumption Brand Measurement© 2013 GLOBALWEBINDEX
  • Contact us to find out why the world’s largest and most influentialagencies, media owners and brands choose GlobalWebIndexcontact@globalwebindex.net+44 (0)20 7731 1614