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Global Social Media Trends International Social Media Summit May 14th Final

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Overview of social media trends, reasons for them and impact. Web Certain International Social Media Summit London May 14th 2009

Overview of social media trends, reasons for them and impact. Web Certain International Social Media Summit London May 14th 2009

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Transcript

  • 1.  
  • 2. Global Social Media Trends
  • 3. Three things to take away
    • Social media truly global
    • Enabling a shift in the web towards emerging Internet markets
    • Global consumer networks change everything
  • 4. Research Sources
    • Global Web Index pilot study. USA & UK
    • Universal McCann. Wave 3 & When Did we Start Trusting Strangers. Global
    • Online research. Active users. 16-64.
  • 5.
    • Broadband
    • Start of global reach
    • Simple & free to access
    • All about users (no money!)
    Mid 2000s = a global revolution
  • 6. 2008 > Global Tipping point Comscore: Dec 2008
  • 7. 2006 > 2008. Massive growth 28% 30% 27% 10% 58% 31% 63% 82% 66% 36% 41% 31% 22% 58% 52% 55% 42% 77% Source: Universal McCann Social Media Tracker
  • 8. Asia driving growth in blogging Source: Universal McCann Social Media Tracker
  • 9. Blogging: Asia leads 16-54 Active Internet Universe Estimates Source: Universal McCann Social Media Tracker % Write their own blog 60%+ 40% -60% 30%-40% <30%
  • 10. Social Networking: Russia leads Source: Universal McCann Social Media Tracker
  • 11. Social Networking: everywhere Source: Universal McCann, Wave 3 2008 % joined a social network 70%+ 60% -69% 50%-59% <49%
  • 12. “ Commented about films online – last 6 months” Consumer publishing led by Asia Source: Universal McCann When Did we Start Trusting Strangers
  • 13. Why do new web markets lead?
    • Independent information
    • Free entertainment
    • New to the web
    • Less competition from traditional media and home technology
  • 14. Urban environments promote web
  • 15. Social media is driving usage
    • Encouraging user take up
    • Driving web usage in emerging markets
    • Bypassing traditional technologies
  • 16. The new social order
  • 17.
    • Consumer content drives local language
    • Chinese rising to number 1
    English not the future Source: Internet World Stats
  • 18.
    • QQ.com
    • 300m+ users
    • $500m in revenue
    • Just 13% of revenue is advertising
    • Virtual currency
    Not all about US sites
  • 19. International networks of strangers Facebook LinkedIn Twitter
  • 20. In Strangers we trust Trust strongly Source: Global Web Index, Pilot survey. UK data. March 2009 When you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion?
  • 21.
    • Hudson river crash
    • Italian / Chinese earthquakes
    • Mumbai terrorist attacks
    Global news network
  • 22.
    • Consumer driven web driving transparency and oversight
    Driving democracy
  • 23. Changing social structures
  • 24.
    • We know global people as individuals
    • Connected across borders
    • Erodes mistrust and nation concept
    Global understanding
  • 25. NEXT
  • 26. NEXT: Just another screen
    • Opera mobile browser traffic up 319% March 08 > 09
    • Chile 3200%
    • Nigeria 4000%
  • 27.
    • Online behaviour
    • Real world behaviour
    Our actions will inform the network
  • 28.
    • Aggregated identity that works on all sites
    • 1 identity
    1 social profile
  • 29.
    • Social media presence needed everywhere
    • Engage with global opinion forming audiences
    • The future is global
    Social Media – driving global web
  • 30.
    • Tom Smith
    • [email_address]
    • Twitter: @tomtrendstream
    • Trendstream.net
    • Slideshare.net/tomtrendstream
    Thank you!