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GWP Social Media Presentation-Social Media: Why Should We Bother?

GWP Social Media Presentation-Social Media: Why Should We Bother?



presented at GWP Regional Days 1-2 September 2010,Stockholm

presented at GWP Regional Days 1-2 September 2010,Stockholm



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    GWP Social Media Presentation-Social Media: Why Should We Bother? GWP Social Media Presentation-Social Media: Why Should We Bother? Presentation Transcript

    • Social Media: Why should we bother?
    • Social media in numbers
      Facebook has 400 million active users per day
      200 million spend more than an hour a day on Facebook
      40% of Swedish population uses Facebook at least once a day
      127 million blogs on the Internet
      27.3 million tweets on Twitter per day
      1 billion video daily uploads to YouTube
    • Traditional Media vs Social Media
      Social media is direct, instant, interactive and global
      Mass media is top down
    • Fortune 500 Businesses
      The benefits of social media marketing
    • Which social media tools should you be using?
      Policy makers and directors: Linkedin, specialised forums, blogs, facebook & twitter
      Academia: Youtube, Slideshare, Facebook and specialised forums
      Executives, PR and Media: Facebook, Twitter, Linkedin, YouTube, Ning
      Others (General public): Facebook, Twitter, Youtube, Slideshare… etc.
    • The rules of Social Media
      • Be conversational:Listen to what other people (customers) are saying and reply when it’s appropriateDon’t use PR speak (don’t try to sell me crap or use marketing speak)
      • Be politeShare other users content but make sure you credit it!Try to engage with others users wherever possible but never ask them to RT, talk to you or follow you.
    • The rules of Social Media (contd)
      • Be valuableTry to provide value to other users with hints and tipsDon’t just post your own stuff, share relevant content with other users
      • Be authenticBe honest about who you are and who you work forDon’t speak for someone else without dislosure and never try to boost interactions with anonymous interactions
      • Be sensibleThink before you write!
    • Recommendations:
      Join the global network
      Engage in the global conversation
      Use social media tools as solutions
      Automize and integrate
      Monitor, research and develop
    • Join the network
      Establish presence and share content continuously on larger networks such as Facebook, Linked in.
    • Engage in the global conversation
      Via Networks
      Via twitter
      Establish an official Twitter service and publish headlines sporadically.
      Make sure to be available on all specialised areas such as #water, #climate and establish own areas such as #worldwaterweek #GWP
    • Use social media as solutions
      Slideshare for presentations
      YouTube channel feature videos
    • Automate and integrate
      Redistribute content from one tool into the other: YouTube feeds into Twitter, Twitter feeds into Facebook etc
      Integrate your websites to show content from social media, and enable ”share” functions for all website content so others can share content website
    • Monitor, research and develop
      Once presence is established, content is generated… recepients will share this content forward
      Eventually – this will lead to stronger branding, higher website visitor turnout, wider outreach and higher interaction
      Social media outreach gives a more precise indicator than traditional media
    • Remember..
      Campaigns: There is no better tool for collecting lots of signatures
      Identify key active and influential users and engage them in your network
      Make sure people find GWP when they look for water
      High ROI for the little time and zeromoney you put on this
      Be creative...
      Engage your employees and audience...