QR Codes: Introduction and Case Studies


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  • • Mobile marketing opportunities: QR codes would provide a foray in mobile marketing communications and supports our *cross-media* approach • Extension to PURLs: QR codes are a mobile-enabled pURL and can be customized per the user, or by the user. • Invites direct response and involvement: QR codes inherently require engagement on the user’s part, but effective presentation and compelling messages make invovlement more likely. Another way to reach out to a target audience and invite participation. • Adds to customizing, targeting abilities: Furthers our expertise in those areas with a very appropriate cross-media function • An area to innovate: Technology is young in US in practice and development. It’s out there, but no one has seized it. Could be something for us to make a name on.
  • QR Codes: Introduction and Case Studies

    1. 1. QR Codes Introduction and Case Studies
    2. 2. What are they? <ul><li>QR = “Quick Response” </li></ul><ul><li>An advanced, 2D barcode </li></ul><ul><li>- scans horizontally & vertically </li></ul><ul><li>Capable of storing: </li></ul><ul><ul><li>7,089 numeric characters </li></ul></ul><ul><ul><li>4,296 alphanumeric characters </li></ul></ul>
    3. 3. How do they work? <ul><li>A code is produced on </li></ul><ul><li>any surface with </li></ul><ul><li>sufficient contrast. </li></ul><ul><li>That 2D barcode is encrypted with a service type that directs the contained information. </li></ul><ul><li>e.g.: - tel: +12124483282 — phone number </li></ul><ul><li>- mailto:ideas@globalthinking.com — email address </li></ul><ul><li>- http://www.digg.com — browse to website </li></ul>
    4. 4. How do they work? <ul><li>A camera phone enabled </li></ul><ul><li>with a QR reader snaps </li></ul><ul><li>a picture of the code. </li></ul><ul><li>Based on the specific reader/phone/user, the code is interpreted and executed. </li></ul>
    5. 5. How are they used? <ul><li>Originally used to track vehicle parts in manufacturing, QR codes have become widely used for marketing purposes. </li></ul>
    6. 6. DICK’S Sporting Goods <ul><li>Promoted their new mobile site with a QR-driven campaign displayed on the jumbotron in the new Cowboys Stadium. </li></ul>The code takes them to the DICK’s mobile site
    7. 7. <ul><li>Enables travelers to check in with a QR-coded boarding pass, saving time and paper. </li></ul>Continental Airlines
    8. 8. <ul><li>Allows customers to pay with their Starbucks card via a QR coded displayed on their iPhone </li></ul>Starbucks The code simply stores their Starbucks card number
    9. 9. <ul><li>Created a “living book” of QR codes </li></ul><ul><li>Used quotes from Twitter users relating to the terms “love” and “hate.” </li></ul><ul><li>Each week the static QR codes point to a different quote, creating endless content in the same book. </li></ul>Editoras http://www.youtube.com/watch?v=PG4thXVM2qk
    10. 10. <ul><li>A game of laser tag played with QR codes that send SMS messages to let players know they’ve been killed. </li></ul>Some others The small town of Manor, TX installed QR codes throughout their government property. The cost-friendly initiative earned them the Most Innovative Use of Technology award.
    11. 11. Applications in Development at Global Thinking <ul><li>Mobile marketing opportunities </li></ul><ul><ul><li>Invites direct response and involvement </li></ul></ul><ul><ul><li>Adds to customizing, targeting abilities </li></ul></ul><ul><ul><li>Inherently cross-media </li></ul></ul><ul><li>Extension to PURLs (personalized URLs) </li></ul><ul><li>An area to innovate (see Editoras ) </li></ul>
    12. 12. Drawbacks to Consider <ul><li>Relatively foreign concept in U.S. </li></ul><ul><li>Not all phones are enabled </li></ul><ul><li>Privacy issues with mobile </li></ul><ul><li>Data/service charges </li></ul><ul><li>Only applicable to certain demographics </li></ul><ul><li>• Needs to add some value </li></ul>
    13. 13. QR Code Resources <ul><li>http://www.qrme.co.uk </li></ul><ul><li>http://www.mobilebarcodes.com </li></ul><ul><li>http://www.mobilecodes.org </li></ul><ul><li>Readers: Kaywa, I-nigma, BeeTagg, QuickMark, Zxing </li></ul><ul><li>- most of which allow for QR code creation on their website </li></ul>
    14. 14. Interested in Using QR Codes? Contact us: +1 571.527.4160 [email_address]