Linked In As A Sales Tool
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Linked In As A Sales Tool

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Linked In As A Sales Tool Linked In As A Sales Tool Presentation Transcript

  • Using LinkedIn as a Sales Tool John Murray 6/3/09
  • Background: What is Web 2.0
    • Web 2.0-internet sites where users create content (YouTube, Facebook, Wikipedia, LinkedIn, Twitter, Blogger) and push/syndicate out
    • Web 1.0-Companies created web pages and “pulled” users to their content
  • Why Web 2.0 is in the News ?
    • It’s working
    • - Huge audiences – shifting the internet landscape
    • - Higher engagement levels
    • - Global phenomenon
    • - Passionate member communities
    • The stakes are enormous
    • - Young companies are valued up to $15 billion
    • - Strategically critical to major corporations
    • Incumbents don’t know how to respond
    • - Microsoft vs. Google
    • - Yahoo - struggling for growth and a more competitive business model
    • - News Corporation buys MySpace & Dow Jones
  • Why Web 2.0 is Working
    • Inexpensive distribution
    • - Viral growth – Members invite others to join
    • Inexpensive and unique content
    • - UGC – User Generated Content
    • Unprecedented engagement levels
    • - Network activity – As many as 50% of members return daily/weekly
    • Authenticity
    • - No hiding behind screen names
    • Timing is right – right services at the right time
    • - LinkedIn, MySpace, Facebook, YouTube, Twitter are the
    • right services targeted at the right audiences at the right time
  • Social Network’s Personality Profile… Friday and Saturday Nights Weekends Mon- Fri, 8am – 5pm
  • Social vs. Professional Networks
    • Social networks offer tools for casual communication with family & friends
    • - Play games
    • - Share photos & videos
    • - Rate movies and music
    • - Examples: Facebook, MySpace
    • LinkedIn is a professional network intended to create global business opportunities
    • - Maintain business contacts online
    • - Get introduced to professionals & service providers
    • - Recommend colleagues & check references
    • - Conduct research
    • - Receive industry news
    • - Ask & answer industry questions
  • How Professionals Use LinkedIn
    • LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.
    • - Build Personal Brand
    • - Strengthen Professional
    • Relationships
    • - Share Business Knowledge
  • How Professionals Use LinkedIn
    • LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.
    • - Build Personal Brand
    • - Strengthen Professional
    • Relationships
    • - Share Business Knowledge
  • Top 10 LinkedIn Tips for Sales People #1 Improve your Profile
  • Top 10 LinkedIn Tips for Sales People #2 Add Trusted Contacts
  • Top 10 LinkedIn Tips for Sales People #3 Use Searches
  • Top 10 LinkedIn Tips for Sales People # 4 Research Your Prospects
  • Top 10 LinkedIn Tips for Sales People # 5 Send In-Mails
  • Top 10 LinkedIn Tips for Sales People # 6 Receive Recommendations
  • Top 10 LinkedIn Tips for Sales People # 7 Join Relevant Industry or Alumni Groups
  • Top 10 LinkedIn Tips for Sales People # 8 Broadcast what you are working on
  • Top 10 LinkedIn Tips for Sales People # 9 Ask and Answer Questions
  • Top 10 LinkedIn Tips for Sales People # 10 Explore Company Profile Pages