“reading” behind the images
By learning to raise the right questions
when watching , reading or listening to
something, so as to clearly identify the
It is about allowing people to have control
over the interpretation of what they see or
hear rather than letting the interpretation
and creating media of your own
At the same time, media literacy also aims
in the ability to create media product.
By creating media, people not only realize the
power and limitations of each medium,
but also their role in contributing
to what is there in the media.
Media is Empowering!
for the Organisation:
it can work as a tool to:
> document the activities of the organization
> promote programs and activities
> improve the overall communication
for young people:
Increases their ability to:
> critically perceive the world around them
> creatively express themselves
> communicate with the society
Media is everywhere.
Our lives are increasingly influenced
by visual images—from corporate
logos to huge billboards to cell phones
to Internet websites.
Visual literacy is the ability to
decode visual symbols into their
meaning. It enables us to "read"
images and create visual statements
a multimedia world
Cell phones, social networking,
video games, television, pop music,
radio, newspapers, magazines,
billboards, the internet...
We are exposed to more media
messages in one day than our
great-grandparents were exposed
to in a year.
Media literacy provides the skills
necessary to navigate safely
through this sea of images and
shape our mind
Media experiences have a significant impact on the way we
understand, interpret and act on our world.
By helping us understand those influences, media education
can help us separate from our dependencies on them.
shape (or not) citizens
People need three skills in order to be engaged citizens of a democracy:
critical thinking, self-expression and participation.
Media literacy works on those core skills, enabling future citizens to
look behind biases and propaganda, understand and contribute to
public conversation, and, ultimately, make informed political decisions.
Consumerist behavior is also shaped by the media.
Ever since the 1950's, the advertising industry has spent billions
to ensure the effectiveness of its marketing methods.
At the same time, media is in itself a product that is consumed –
and choices need to be made there as well.
Media literacy results in informed, wise and esponsible consumers.
The media is all about communication.
We are, through the wide variety of
media, in touch with all parts of the
world, in any desired time. We can catch
up with old friends from abroad, or learn
about the life in a small African village.
By understanding the power and
potential of all available media,
we can also better understand our place
in the global communication channels.
And now, the media is at last open to all!
Anyone can contribute their viewpoint in
this ever-expanding network of available
media. The time has come, that news
can now be delivered by advocates
themselves in the new social media
channels - and thus be more pluralistic
The only perquisite is that people
actually know how to use these new
channels - how to create their own work
and how to distribute it successfully so
that it is available to a wide audience.
Media is exciting!
Are you into cinema? 90's techno?
Polynesian cooking? Aquarium landscaping?
Into politics? Or fashion? Anything can be
found through the appropriate use of media.
The amount of information and material is
countless and so are the possibilities that
arise from them.
It provides the opportunity to integrate
many different areas of interest
The use of media alone, is sometimes
enough to make any project or learning
process more appealing to the young
people. They have been used extensively by
teachers and educators as 'teaching aids' –
and are almost always perceived positively
by students. For example, History teachers
frequently use films or photographs in class.
This use of media can be extended to
assisting any learning procedure.
It makes any project or learning process
is the ability to
access, analyze, evaluate
and create media
in a variety of forms.
It's an ability absolutely essential
for living in a pluralistic, democratic society,
as it builds an understanding
of the role of media in society today
as well as essential skills
of research and self-expression.