Store Design 2.0: Tech Ideas for the Next Phase of Retail

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Delivered at the 2009 International Retail Design Conference in Dallas, TX on 23 September.

Many retailers have been intrigued, but cautious, with bringing digital media and other technologies into their store designs. But with the rise of social media, the line between in-store technology and bottom-line sales is getting much easier to draw. Our presenter will walk you though case studies of the latest technologies that retailers around the world are implementing -- with measurable results. It's an exciting look at cutting-edge design elements poised to bring retail into the future.

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Store Design 2.0: Tech Ideas for the Next Phase of Retail

  1. 1. store design 2.0: tech ideas for the next phase of retail jim crawford executive director global retail executive council Thursday, September 24, 2009
  2. 2. jim crawford Thursday, September 24, 2009
  3. 3. ground rules 1. these are your tools, not mine 2. it has to be real 3. it has to be cheap 4. there will only be one set of numbers and graphs Thursday, September 24, 2009
  4. 4. agenda introduction to grec welcome to the new normal the new world of shoppers three technologies that will reshape the store experience key imperatives to integrate technology and design Thursday, September 24, 2009
  5. 5. GLOBAL RETAIL EXECUTIVE COUNCIL an international association of retail executives, service providers and industry experts. As the most comprehensive source of information, education and community for the retail industry worldwide, grec offers our members an exclusive mix of content, networking and social benefits unlike any other organization. Thursday, September 24, 2009
  6. 6. content providers industry events and associations online executive industry executive presence events presentations community web site dinners conferences facebook newsletter networking user groups linkedin blog retail tours webinars twitter Thursday, September 24, 2009
  7. 7. welcome to the new normal economic realities Thursday, September 24, 2009
  8. 8. 52% 50% 47% japan singapore china 27% 40% 46% india usa europe Source: 1 July 2007 - 1 April 2009 stock market indices from Euromonitor, grec Thursday, September 24, 2009
  9. 9. three waves: consumer confidence Thursday, September 24, 2009
  10. 10. it’s a different world Thursday, September 24, 2009
  11. 11. everyone is an individual reject monocultural, embrace microcultural Thursday, September 24, 2009
  12. 12. understand considered consumption Thursday, September 24, 2009
  13. 13. embrace the new diy Thursday, September 24, 2009
  14. 14. know your business I learned the value of checking lists to control stocks and sales. I learned that new accounting machines could help to reduce the time formidably to give the necessary information in hours instead of weeks. I learned the value of counter footage and how, in the chain store operation, each foot of counter space had to pay wages, rent, overhead expenses and profit. There could be no blind spots in so far as goods are concerned. This meant a much more exhaustive study of the goods we were selling and the needs of the public. Thursday, September 24, 2009
  15. 15. be different There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. - Niccolo Machiavelli, The Prince Thursday, September 24, 2009
  16. 16. three key technologies Thursday, September 24, 2009
  17. 17. kiosk 1.0 Thursday, September 24, 2009
  18. 18. kiosk 2.0 Thursday, September 24, 2009
  19. 19. kiosk 3.0 Thursday, September 24, 2009
  20. 20. Thursday, September 24, 2009
  21. 21. Thursday, September 24, 2009
  22. 22. Thursday, September 24, 2009
  23. 23. signage 1.0 Thursday, September 24, 2009
  24. 24. signage 2.0 Thursday, September 24, 2009
  25. 25. signage 3.0 Thursday, September 24, 2009
  26. 26. Thursday, September 24, 2009
  27. 27. Thursday, September 24, 2009
  28. 28. Thursday, September 24, 2009
  29. 29. Thursday, September 24, 2009
  30. 30. Thursday, September 24, 2009
  31. 31. mobile 1.0 Thursday, September 24, 2009
  32. 32. mobile 2.0 Thursday, September 24, 2009
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  35. 35. Thursday, September 24, 2009
  36. 36. Thursday, September 24, 2009
  37. 37. Thursday, September 24, 2009
  38. 38. mobile 3.0 Thursday, September 24, 2009
  39. 39. Thursday, September 24, 2009
  40. 40. Thursday, September 24, 2009
  41. 41. the imperatives learn retail math... see technology through the eyes of the shopper ask for help, there is a lot out there if it’s not challenging, you’re doing it wrong remember... shopping is FUN and so is technology Thursday, September 24, 2009
  42. 42. http://www.mobileretailexperience.com Thursday, September 24, 2009
  43. 43. jim crawford, executive director jcrawford@globalretailexec.org +1 503 334 3127 melissa fryback, development director mfryback@globalretailexec.org +1 971 238 1368 become a member of grec at: http://www.globalretailexec.org Thursday, September 24, 2009

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