Stakeholder Dialogue  Heineken Sietze Montijn  Group Corporate Relations Amsterdam 28 May 2010
Contents <ul><li>About the company </li></ul><ul><li>Criteria key stakeholders </li></ul><ul><li>Global versus local </li>...
About the company <ul><li>Please give the basic background information of your organization </li></ul><ul><ul><li>E.g. ann...
Criteria key  stakeholders <ul><li>Expertise </li></ul><ul><li>Scope of influence </li></ul><ul><li>Critical and construct...
Global versus local
Focus of dialogue <ul><li>Material relevance of issues </li></ul><ul><li>Challenging objectives </li></ul><ul><li>Transpar...
Dialoguing process <ul><li>Quantitative research (questionnaire) </li></ul><ul><li>Qualitative research (interviews) </li>...
Key learnings <ul><li>Company: </li></ul><ul><li>Be open minded and have the will to learn </li></ul><ul><li>Be transparen...
Any Questions?
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GRI Conference- 28 May - Montijn- Learn How to Get Stakeholder Input for Sustainability Reports

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  • Heineken is Western Europe’s largest and leading beer brewer. We have market leadership positions in the UK, the Netherlands and Spain and we are the number two player in Belgium, Finland, France, Ireland, Italy, Portugal and Switzerland. Heineken is the largest brewing group in Central Europe , leading in Greece, Austria, Slovakia, Bulgaria and FYR Macedonia. We are the number two player in Poland, Romania, Croatia and Belarus. Heineken is also very successful in Africa and the Middle East . We have owned breweries and have enjoyed substantial market positions in several African countries for more than 50 years. Heineken has built a strong position in the Americas , with exports to the USA, Central America and the Caribbean. Heineken also owns a number of breweries in the Caribbean and Central America and has interests in and licensing agreements with several breweries in Central and South America. In Asia Pacific we operate in a joint venture with Fraser &amp; Neave, Asia Pacific Breweries (APB). It operates breweries in Singapore, Laos, Malaysia, Mongolia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea and Sri Lanka, and as from February 2010 also in Indonesia and New Caledonia. In India, we have a 37.5 per cent stake in United Breweries Limited (UBL) and a 50/50 joint venture in Millenium Alcobev with UBL. UBL is the market leader in India. We also import Heineken into the region. Heineken beer has a strong market position, particularly in Thailand, Vietnam, Australia, New Zealand, Singapore and Taiwan.
  • Transparency is key to effective engagement in the dialogue. We as a company we need constructive and substantial criticism in order to improve ourselves. Synergy refers to collaboration, the act of working together, teamwork, working jointly
  • GRI Conference- 28 May - Montijn- Learn How to Get Stakeholder Input for Sustainability Reports

    1. 1. Stakeholder Dialogue Heineken Sietze Montijn Group Corporate Relations Amsterdam 28 May 2010
    2. 2. Contents <ul><li>About the company </li></ul><ul><li>Criteria key stakeholders </li></ul><ul><li>Global versus local </li></ul><ul><li>Focus of dialogue </li></ul><ul><li>Dialoguing process </li></ul><ul><li>Key learnings </li></ul><ul><li>Q&A </li></ul>
    3. 3. About the company <ul><li>Please give the basic background information of your organization </li></ul><ul><ul><li>E.g. annual turnover, number of employees, market presence </li></ul></ul>140 breweries in > 70 countries, > 200 brands > 75,000 employees Group Beer Volume: 159 million hl (2009) Number 1 brewer in Europe Number 2 revenue in the world Number 3 volume in the world
    4. 4. Criteria key stakeholders <ul><li>Expertise </li></ul><ul><li>Scope of influence </li></ul><ul><li>Critical and constructive </li></ul>Eee NGOs Competitors Investors Employees Opinion leaders Suppliers Customers/Consumers Media Government
    5. 5. Global versus local
    6. 6. Focus of dialogue <ul><li>Material relevance of issues </li></ul><ul><li>Challenging objectives </li></ul><ul><li>Transparent target setting </li></ul>
    7. 7. Dialoguing process <ul><li>Quantitative research (questionnaire) </li></ul><ul><li>Qualitative research (interviews) </li></ul><ul><li>Review of output </li></ul><ul><li>Outcome = input for Heineken Working Groups </li></ul><ul><li>Action plan Heineken’s sustainability agenda ‘Brewing a Better Future’ </li></ul>
    8. 8. Key learnings <ul><li>Company: </li></ul><ul><li>Be open minded and have the will to learn </li></ul><ul><li>Be transparent about your objectives </li></ul><ul><li>Be transparent about the topic of engagement </li></ul><ul><li>Explore and manage stakeholders expectations </li></ul><ul><li>Stakeholders: </li></ul><ul><li>Stakeholders value direct contact with the company </li></ul><ul><li>Follow up on the input of stakeholders </li></ul><ul><li>Uncommon: stakeholders with a supra-national scope </li></ul><ul><li>Your employees are precious stakeholders </li></ul>
    9. 9. Any Questions?

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