Free Google Marketing Tools For Small Business by Varju Luceno www.globalofficepartners.com “ Try not to become a man of success, but rather try to become a man of value. ” -Albert Einstein
<ul><li>It takes just 10 minutes to set up a blog </li></ul><ul><li>on blogger.com . It is time well spent as a </li></ul><ul><li>company blog can become a powerful </li></ul><ul><li>marketing tool for any small business. It </li></ul><ul><li>can also be used as a website or </li></ul><ul><li>a platform for </li></ul><ul><li>cross-promoting your products and </li></ul><ul><li>services </li></ul><ul><li>with </li></ul><ul><li>other companies. </li></ul><ul><li>Google keeps adding </li></ul><ul><li>new features as well - embedding a </li></ul><ul><li>YouTube video to your blog is a breeze </li></ul><ul><li>now. </li></ul>“ Any sufficiently advanced technology is indistinguishable from magic. ” - Arthur C. Clarke
<ul><li>You don’t need to keep guessing how visitors arrive at your website, how much time they spend on it, and whether they ever come back. </li></ul><ul><li>Add Google Analytics to your website code to keep an eye on your web traffic. </li></ul><ul><li>Discover whether the majority of your web traffic comes from search engines or referring sites. </li></ul><ul><li>Find out what search keywords are being used to get to your site. </li></ul>“ Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. ” -Aaron Levenstein
<ul><li>Would you like to keep an eye on your competitors or specific small business topics you would like to write about? Set up Google Alerts , indicate which topic, person or company you would like to be alerted about and how often. Alerts will come straight to your Inbox. </li></ul>“ The larger the island of knowledge, the longer the shoreline of wonder. ” - Ralph W. Sockman
<ul><li>Can’t get enough of social networking? Google Groups enable users to start their own email discussion groups as well as message boards. Browse archives of Usenet groups and gain new knowledge or find a group that matches your interests. </li></ul>“ The Internet is becoming the town square for the global village of tomorrow. ” -Bill Gates
<ul><li>Keep your marketing projects on track with Google Calendar or create a marketing calendar for your business. You can publish your Google Calendar on your website or share it with your associates, family and customers. Planning events? Keep track of RSVPs with the easy web-based interface . </li></ul>“ Time is the wisest counsellor of all .” - Pericles
<ul><li>To help your customers and prospects find you, create a profile for your small business on Google Maps . Your business listing requires verification, therefore it will take a couple of weeks for your listing to appear. You can embed a Google Map with your company location to your website or blog. </li></ul>“ If you don't know where you are going, you will probably end up somewhere else. ” -Lawrence J. Peter
<ul><li>Provide information about your products and services immediately by utilizing Google Talk , a Google approach to instant communications. Just cut and paste a block of code into your own webpage or blog to embed the Google Talk gadget. You can chat with all of your Google Talk and Gmail contacts in real time. </li></ul>“ Always be shorter than anybody dared to hope. ” -Lord Reading
<ul><li>Start your own online marketing campaign by signing up for </li></ul><ul><li>Google AdWords. </li></ul><ul><li>You will need $5.00 to get started </li></ul><ul><li>Google keyword tool is free and it can give you valuable insights into the minds of customers. </li></ul><ul><li>The keyword tool enables you to find the right keywords and estimate the cost of your campaigns displaying text ads that you create. </li></ul><ul><li>Campaigns can be turned on and off any time you desire. </li></ul>“ Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. ” - S. Henderson Britt
<ul><li>Google AdSense will create/match ads to your site's content. </li></ul><ul><li>You will earn money whenever your visitors click on them. </li></ul><ul><li>You must have a launched website with acceptable content and valid URL as well as a valid payee name and mailing address to apply. </li></ul><ul><li>All ads are reviewed and approved by the Google team, ensuring that inappropriate ads don't appear on your pages. </li></ul><ul><li>In general, a GMail (Google) account is required for all web-based products described above. Sign up by going to Google.com. </li></ul>“ Follow your passion, and success will follow you . ” - Arthur Buddhold
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