Digital Marketing 101 Tips for Small Business Owners www.globalofficepartners.com

Short Attention Spans Consumers Snack and Move On Create Clear and Short Messages

Customization Is Key Tailor to specific needs Consumers make their own product

Engage Your Audience Get your customers/prospects involved

Surprise Your Customer Give your customers/prospects something new to talk about.

Give your customers/prospects

something new to talk about.

Humor Entertain your customers and prospects

Let Customer Become Your Marketer Follow up. Nurture your relationships.

Use Different Media To Tell Your Story Measure results

Mobility and Accessibility Make your message part of their digital life

Avoid Forcing your brand

Forcing your brand

Avoid Lengthy messages

Lengthy messages

Avoid Repeating your mistakes

Repeating your mistakes

Diminishing Loyalty Don’t expect people to care about you or your brand

Don’t expect people to care about you or your brand