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Digital Marketing 101

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Varju Luceno
Varju Luceno

Digital Marketing 101 for Small Businesses.

MarketingBusinessNews & Politics
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Digital Marketing 101 By Varju Luceno
Short Attention Spans Consumers Snack and Move On Create Clear and Short Messages
Customization Is Key Tailor to specific needs Consumers make their own product
Engage Your Audience Get your customers/prospects involved
Surprise Your Customer • Give your customers/prospects something new to talk about.
Humor Entertain your customers and prospects
Let Customer Become Your Marketer Follow up. Nurture your relationships.
Use Different Media To Tell Your Story Measure results
Mobility & Accessibility Make your message part of their digital life
Avoid Forcing your brand
Avoid  Lengthy messages
Avoid  Repeating your mistakes
Diminishing Loyalty Don’t expect people to care about you or your brand Owned media/attention: Website, blogs. Paid media/attention: TV, radio, (digital) ads. Earned media/attention: Twitter, LinkedIn, YouTube.

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