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UGC as a service for users
 

UGC as a service for users

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A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.

A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.

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UGC as a service for users UGC as a service for users Presentation Transcript

  • UGC as a service for ‘users’ “ Ask not what users can do for you, but what you can do for your users.”
  • Do you want to be an iReporter?
  • Citizen Content rip-off? To a greater or lesser degree, these networks are looking to rip-off citizen content--and not paying for it as well as keeping the rights.
  • Changing terms
    • I don’t like the term UGC
    • Users them. Content creators us?
    • What about community created content?
  • History of success
  • Community-staff hybrid projects
  • Community-staff hybrid projects
  • Lessons from their hybrid experiment
    • Use citizen journalism to supplement not replace.
    • UGC isn't free.
    • Online attracts the eager, but print serves the masses.
    • Give people what they want, when they want it and how they want it.
    • Get rid of preconceptions of what journalism is.
    • Every day people are better 'journalists' than you think.
  • What is the real revolution?
    • Get closer to your audience. Reach out. Aggregate for your staff and other people.
    • They are creating their own content, and it’s more important to them than yours Old Media
    • Inspiration for content innovation
  • Milbloggers tell you about their war
    • MaDeuceGunner
  • Podcasting from the Green Zone
    • An interview via Gmail
  • A young activist in Saudi Arabia
  • Audioblogging fleeing from Katrina
    • Humid City podcasts
  • Inspiration from media hackers
  • Web as content creation tool
  • Voicemail from Mumbai
  • A Kennedy-esque call to news Ask not what the community can do for you; ask what you can do for the community.
  • Distributed investigation
  • Community created calendar
  • Telling stories through data
  • The next step in the revolution
    • News organisations work smarter not harder
    • News develop new services, real-time, mobile and distributed
    • People not only add but get back valuable information in near real time
  • Not only photos, video but data
  • Not only photos, video but data
  • Dodgeball meets NowPublic
  • Location based services
    • Dodgeball tells you when your friends are near
    • NowPublic flags up an event and asks if anyone knows more
    • This service lets you know if news is happening near you - road traffic accidents, police cordons, cultural events and more
  • What’s in the way?
    • But beyond the journalistic arrogance, another problem is that newspaper companies' current software and organizational setup overwhelmingly discourages any sort of "information special-casing." Just about every newspaper Web site content-management system I've ever seen is unabashedly story-centric.
    • Adrian Holovaty
  • Development on journalists’ deadlines
    • News organisations must resist “Lord of the Rings Development” - one CMS to rule them all
    • Multiple CMSes that can share data
    • Scalability but also flexibility
    • Don’t re-invent wheels. Adapt and adopt Django, Rails and Drupal
    • Development cycles in months, not years
    • Kevin Anderson
    • Guardian, Blogs Editor
    • [email_address]
    • Blogs.guardian.co.uk
    • Strange Attractor
    • http://strange. corante .com