UGC as a service for users

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A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.

A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.

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Transcript

  • 1. UGC as a service for ‘users’ “ Ask not what users can do for you, but what you can do for your users.”
  • 2. Do you want to be an iReporter?
  • 3. Citizen Content rip-off? To a greater or lesser degree, these networks are looking to rip-off citizen content--and not paying for it as well as keeping the rights.
  • 4. Changing terms
    • I don’t like the term UGC
    • Users them. Content creators us?
    • What about community created content?
  • 5. History of success
  • 6. Community-staff hybrid projects
  • 7. Community-staff hybrid projects
  • 8. Lessons from their hybrid experiment
    • Use citizen journalism to supplement not replace.
    • UGC isn't free.
    • Online attracts the eager, but print serves the masses.
    • Give people what they want, when they want it and how they want it.
    • Get rid of preconceptions of what journalism is.
    • Every day people are better 'journalists' than you think.
  • 9. What is the real revolution?
    • Get closer to your audience. Reach out. Aggregate for your staff and other people.
    • They are creating their own content, and it’s more important to them than yours Old Media
    • Inspiration for content innovation
  • 10. Milbloggers tell you about their war
    • MaDeuceGunner
  • 11. Podcasting from the Green Zone
    • An interview via Gmail
  • 12. A young activist in Saudi Arabia
  • 13. Audioblogging fleeing from Katrina
    • Humid City podcasts
  • 14. Inspiration from media hackers
  • 15. Web as content creation tool
  • 16. Voicemail from Mumbai
  • 17. A Kennedy-esque call to news Ask not what the community can do for you; ask what you can do for the community.
  • 18. Distributed investigation
  • 19. Community created calendar
  • 20. Telling stories through data
  • 21. The next step in the revolution
    • News organisations work smarter not harder
    • News develop new services, real-time, mobile and distributed
    • People not only add but get back valuable information in near real time
  • 22. Not only photos, video but data
  • 23. Not only photos, video but data
  • 24. Dodgeball meets NowPublic
  • 25. Location based services
    • Dodgeball tells you when your friends are near
    • NowPublic flags up an event and asks if anyone knows more
    • This service lets you know if news is happening near you - road traffic accidents, police cordons, cultural events and more
  • 26. What’s in the way?
    • But beyond the journalistic arrogance, another problem is that newspaper companies' current software and organizational setup overwhelmingly discourages any sort of "information special-casing." Just about every newspaper Web site content-management system I've ever seen is unabashedly story-centric.
    • Adrian Holovaty
  • 27. Development on journalists’ deadlines
    • News organisations must resist “Lord of the Rings Development” - one CMS to rule them all
    • Multiple CMSes that can share data
    • Scalability but also flexibility
    • Don’t re-invent wheels. Adapt and adopt Django, Rails and Drupal
    • Development cycles in months, not years
  • 28.
    • Kevin Anderson
    • Guardian, Blogs Editor
    • [email_address]
    • Blogs.guardian.co.uk
    • Strange Attractor
    • http://strange. corante .com