UGC as a service for users

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A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.

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  • UGC as a service for users

    1. 1. UGC as a service for ‘users’ “ Ask not what users can do for you, but what you can do for your users.”
    2. 2. Do you want to be an iReporter?
    3. 3. Citizen Content rip-off? To a greater or lesser degree, these networks are looking to rip-off citizen content--and not paying for it as well as keeping the rights.
    4. 4. Changing terms <ul><li>I don’t like the term UGC </li></ul><ul><li>Users them. Content creators us? </li></ul><ul><li>What about community created content? </li></ul>
    5. 5. History of success
    6. 6. Community-staff hybrid projects
    7. 7. Community-staff hybrid projects
    8. 8. Lessons from their hybrid experiment <ul><li>Use citizen journalism to supplement not replace. </li></ul><ul><li>UGC isn't free. </li></ul><ul><li>Online attracts the eager, but print serves the masses. </li></ul><ul><li>Give people what they want, when they want it and how they want it. </li></ul><ul><li>Get rid of preconceptions of what journalism is. </li></ul><ul><li>Every day people are better 'journalists' than you think. </li></ul>
    9. 9. What is the real revolution? <ul><li>Get closer to your audience. Reach out. Aggregate for your staff and other people. </li></ul><ul><li>They are creating their own content, and it’s more important to them than yours Old Media </li></ul><ul><li>Inspiration for content innovation </li></ul>
    10. 10. Milbloggers tell you about their war <ul><li>MaDeuceGunner </li></ul>
    11. 11. Podcasting from the Green Zone <ul><li>An interview via Gmail </li></ul>
    12. 12. A young activist in Saudi Arabia
    13. 13. Audioblogging fleeing from Katrina <ul><li>Humid City podcasts </li></ul>
    14. 14. Inspiration from media hackers
    15. 15. Web as content creation tool
    16. 16. Voicemail from Mumbai
    17. 17. A Kennedy-esque call to news Ask not what the community can do for you; ask what you can do for the community.
    18. 18. Distributed investigation
    19. 19. Community created calendar
    20. 20. Telling stories through data
    21. 21. The next step in the revolution <ul><li>News organisations work smarter not harder </li></ul><ul><li>News develop new services, real-time, mobile and distributed </li></ul><ul><li>People not only add but get back valuable information in near real time </li></ul>
    22. 22. Not only photos, video but data
    23. 23. Not only photos, video but data
    24. 24. Dodgeball meets NowPublic
    25. 25. Location based services <ul><li>Dodgeball tells you when your friends are near </li></ul><ul><li>NowPublic flags up an event and asks if anyone knows more </li></ul><ul><li>This service lets you know if news is happening near you - road traffic accidents, police cordons, cultural events and more </li></ul>
    26. 26. What’s in the way? <ul><li>But beyond the journalistic arrogance, another problem is that newspaper companies' current software and organizational setup overwhelmingly discourages any sort of &quot;information special-casing.&quot; Just about every newspaper Web site content-management system I've ever seen is unabashedly story-centric. </li></ul><ul><li>Adrian Holovaty </li></ul>
    27. 27. Development on journalists’ deadlines <ul><li>News organisations must resist “Lord of the Rings Development” - one CMS to rule them all </li></ul><ul><li>Multiple CMSes that can share data </li></ul><ul><li>Scalability but also flexibility </li></ul><ul><li>Don’t re-invent wheels. Adapt and adopt Django, Rails and Drupal </li></ul><ul><li>Development cycles in months, not years </li></ul>
    28. 28. <ul><li>Kevin Anderson </li></ul><ul><li>Guardian, Blogs Editor </li></ul><ul><li>[email_address] </li></ul><ul><li>Blogs.guardian.co.uk </li></ul><ul><li>Strange Attractor </li></ul><ul><li>http://strange. corante .com </li></ul>

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