The web of where: How location is being woven into the web

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The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.

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The web of where: How location is being woven into the web

  1. The web of where How location is being woven into the web
  2. Are you suffering from IOS? Source: Xerox and YouTube
  3. Are you suffering from IOS? Source: Xerox and YouTube
  4. Eric Schmidt of Google “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. See why it’s so painful to operate in information markets?” from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved
  5. How much is exabyte? An exabyte is 1 million terabytes The entire printed collection of the US Library of Congress is 10 terabytes An exabyte is 100,000 Libraries of Congress Photo by msmariamad, Some Rights Reserved
  6. Media: From scarcity to abundance Eric Schmidt at the Guardian Activate 2010 conference
  7. Twitter: Billions of tweets Source: Twitter by the Numbers, Raffi Krikorian
  8. Twitter: Billions of tweets 150m registered users Source: Twitter by the Numbers, Raffi Krikorian
  9. Twitter: Billions of tweets 150m registered users 90 million Tweets per day Source: Twitter by the Numbers, Raffi Krikorian
  10. Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Source: Twitter by the Numbers, Raffi Krikorian
  11. Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Record 3283 tweets per second set during Japan v Denmark World Cup Match Source: Twitter by the Numbers, Raffi Krikorian
  12. Twitter World Cup Source: Twitter by the Numbers, Raffi Krikorian
  13. Facebook: The phenomenon Source: Website-Monitoring.com from March 2010
  14. Facebook: The phenomenon 3.5 million events created each month Source: Website-Monitoring.com from March 2010
  15. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day Source: Website-Monitoring.com from March 2010
  16. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month Source: Website-Monitoring.com from March 2010
  17. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month 5 billion pieces of content shared each week Source: Website-Monitoring.com from March 2010
  18. (Information Overload)n Source: The Hamster Wheel, Columbia Journalism Review
  19. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. Source: The Hamster Wheel, Columbia Journalism Review
  20. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Source: The Hamster Wheel, Columbia Journalism Review
  21. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Demand Media, 7000 freelancers, 4500 pieces of content a day Source: The Hamster Wheel, Columbia Journalism Review
  22. More content ≠ more revenue Huffington Post had 24.3m users, and it expected to earn $30m this year. Source: Newsweek In comparison, it’s estimated New York Times’ digital revenue alone is $150m Source: BusinessInsider During recession, online ad rates plummeted due to oversupply of content Source: PaidContent
  23. Source: Newstand by Laura Bittner
  24. Source: Exhaustion by Jessica M. Cross
  25. Readers shutting off The subjects were overloaded with facts and updates and were having trouble moving more deeply into the background and resolution of news stories. Associated Press study
  26. From mass to relevance The evolution from numbers to relevance by Mahendra Palsule
  27. Crowd-filtering
  28. Crowds of friends as a filter
  29. The social web as filter
  30. Real-time and real-space Source: Google
  31. Where am I?
  32. What’s near me?
  33. I am here.
  34. I am here.
  35. I am here.
  36. I am here.
  37. I am here.
  38. Waze: Crowdsourced traffic reportig
  39. Real Estate
  40. Tourism
  41. Augmented reality Source: YouTube
  42. Augmented reality Source: YouTube
  43. Marketing in real-space Source: Mobile Marketer and The Hyperfactory
  44. Marketing in real-space Source: Mobile Marketer and The Hyperfactory
  45. Augmented reality games Source: YouTube from research of Dr Adrian David Cheok
  46. Foursquare and the New Loyalty Source: Mobile Entertainment News
  47. Four Square offers
  48. Shopkick: In-store location
  49. Political, not just commercial, loyalty
  50. Education
  51. Distributed Sensing: Quake Catcher Network
  52. via: Geek and Poke
  53. Poor privacy models
  54. Poor privacy models Foursquare treats all contacts alike
  55. Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact
  56. Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact Lack of transparency about what is being done with personal data
  57. Checking-in is still emergent behaviour source: Forrester and ReadWriteWeb
  58. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps source: Forrester and ReadWriteWeb
  59. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps source: Forrester and ReadWriteWeb
  60. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis source: Forrester and ReadWriteWeb
  61. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis 80% male and 70% are aged 19-35 source: Forrester and ReadWriteWeb
  62. Source: glove and iPhone 2 by Gesa Henselmans
  63. Location as a platform
  64. W3C Geolocation API API is agnostic to technology determining the location, so GPS, IP geolocation or Wifi, Bluetooth and RFID MAC location Major browser support, Safari, Chrome, Firefox, Opera and IE9
  65. Journalism Source: Google Earth and Maps blog
  66. Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo
  67. Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo
  68. Tracking a postal strike Source: Guardian: Satellite tracking the postal strike
  69. Social media beyond the screen
  70. Social media beyond the screen 4000 miles
  71. Social media beyond the screen 4000 miles 2060 photos
  72. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates
  73. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts
  74. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups
  75. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups 2 podcasts
  76. Reality check
  77. Reality check I was the only journalist who geo-tagged content.
  78. Reality check I was the only journalist who geo-tagged content. How to fit into workflow?
  79. Reality check I was the only journalist who geo-tagged content. How to fit into workflow? Commercial content management systems often don’t allow for geo-location
  80. News happening near you now
  81. ChicagoCrime.org: Early map mashup
  82. Everyblock
  83. FixMyStreet
  84. Where I live, work and play
  85. Real-time data visualised
  86. #uksnow on Twitter
  87. #uksnow on Twitter
  88. Mobile phone crowdsourcing Source: OilReporter.org and Crisis Commons
  89. Ushahidi: Witness
  90. Ushahidi: Witness
  91. Ushahidi: Check-ins to make a difference
  92. What’s stopping you? How many psychiatrists does it take to change a light bulb? Photo: an idea (the light bulb) by Alosh Bennet
  93. One...but the light bulb has to want to change Photo massive change by 416style
  94. Kevin Anderson Twitter: kevglobal kevin@charman-anderson.com http://charman-anderson.com

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