The web of where: How location is being woven into the web

The web of where How location is being woven into the web

Are you suffering from IOS? Source: Xerox and YouTube

Eric Schmidt of Google “Between the birth of the world and 2003, there were ﬁve exabytes of information created. We [now] create ﬁve exabytes every two days. See why it’s so painful to operate in information markets?” from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved

How much is exabyte? An exabyte is 1 million terabytes The entire printed collection of the US Library of Congress is 10 terabytes An exabyte is 100,000 Libraries of Congress Photo by msmariamad, Some Rights Reserved

Media: From scarcity to abundance Eric Schmidt at the Guardian Activate 2010 conference

Twitter: Billions of tweets Source: Twitter by the Numbers, Rafﬁ Krikorian

Twitter: Billions of tweets 150m registered users Source: Twitter by the Numbers, Rafﬁ Krikorian

Twitter: Billions of tweets 150m registered users 90 million Tweets per day Source: Twitter by the Numbers, Rafﬁ Krikorian

Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Source: Twitter by the Numbers, Rafﬁ Krikorian

Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Record 3283 tweets per second set during Japan v Denmark World Cup Match Source: Twitter by the Numbers, Rafﬁ Krikorian

Twitter World Cup Source: Twitter by the Numbers, Rafﬁ Krikorian

Facebook: The phenomenon Source: Website-Monitoring.com from March 2010

Facebook: The phenomenon 3.5 million events created each month Source: Website-Monitoring.com from March 2010

Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day Source: Website-Monitoring.com from March 2010

Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month Source: Website-Monitoring.com from March 2010

Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month 5 billion pieces of content shared each week Source: Website-Monitoring.com from March 2010

(Information Overload)n Source: The Hamster Wheel, Columbia Journalism Review

(Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the ﬁrst six months. Source: The Hamster Wheel, Columbia Journalism Review

(Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the ﬁrst six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Source: The Hamster Wheel, Columbia Journalism Review

(Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the ﬁrst six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Demand Media, 7000 freelancers, 4500 pieces of content a day Source: The Hamster Wheel, Columbia Journalism Review

More content ≠ more revenue Hufﬁngton Post had 24.3m users, and it expected to earn $30m this year. Source: Newsweek In comparison, it’s estimated New York Times’ digital revenue alone is $150m Source: BusinessInsider During recession, online ad rates plummeted due to oversupply of content Source: PaidContent

Source: Newstand by Laura Bittner

Source: Exhaustion by Jessica M. Cross

Readers shutting off The subjects were overloaded with facts and updates and were having trouble moving more deeply into the background and resolution of news stories. Associated Press study

From mass to relevance The evolution from numbers to relevance by Mahendra Palsule

Crowd-filtering

Crowds of friends as a filter

The social web as filter

Real-time and real-space Source: Google

Where am I?

What’s near me?

I am here.

Waze: Crowdsourced traffic reportig

Real Estate

Tourism

Augmented reality Source: YouTube

Marketing in real-space Source: Mobile Marketer and The Hyperfactory

Augmented reality games Source: YouTube from research of Dr Adrian David Cheok

Foursquare and the New Loyalty Source: Mobile Entertainment News

Four Square offers

Shopkick: In-store location

Political, not just commercial, loyalty

Education

Distributed Sensing: Quake Catcher Network

via: Geek and Poke

Poor privacy models

Poor privacy models Foursquare treats all contacts alike

Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact

Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact Lack of transparency about what is being done with personal data

Checking-in is still emergent behaviour source: Forrester and ReadWriteWeb

Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps source: Forrester and ReadWriteWeb

Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps source: Forrester and ReadWriteWeb

Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis source: Forrester and ReadWriteWeb

Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis 80% male and 70% are aged 19-35 source: Forrester and ReadWriteWeb

Source: glove and iPhone 2 by Gesa Henselmans

Location as a platform

W3C Geolocation API API is agnostic to technology determining the location, so GPS, IP geolocation or Wiﬁ, Bluetooth and RFID MAC location Major browser support, Safari, Chrome, Firefox, Opera and IE9

Journalism Source: Google Earth and Maps blog

Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo

Tracking a postal strike Source: Guardian: Satellite tracking the postal strike

Social media beyond the screen

Social media beyond the screen 4000 miles

Social media beyond the screen 4000 miles 2060 photos

Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates

Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts

Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups

Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups 2 podcasts

Reality check

Reality check I was the only journalist who geo-tagged content.

Reality check I was the only journalist who geo-tagged content. How to ﬁt into workﬂow?

Reality check I was the only journalist who geo-tagged content. How to ﬁt into workﬂow? Commercial content management systems often don’t allow for geo-location

News happening near you now

ChicagoCrime.org: Early map mashup

Everyblock

FixMyStreet

Where I live, work and play

Real-time data visualised

#uksnow on Twitter

Mobile phone crowdsourcing Source: OilReporter.org and Crisis Commons

Ushahidi: Witness

Ushahidi: Check-ins to make a difference

What’s stopping you? How many psychiatrists does it take to change a light bulb? Photo: an idea (the light bulb) by Alosh Bennet

One...but the light bulb has to want to change Photo massive change by 416style

Kevin Anderson Twitter: kevglobal kevin@charman-anderson.com http://charman-anderson.com

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The web of where: How location is being woven into the web

by Kevin Anderson on Sep 26, 2010

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The web of where: How location is being woven into the web — Presentation Transcript