how charities are using the InternetGIVING• Online giving risen 85% in just 3 years*.• Small non-proﬁts +20.2% increase in funds from online channels in 2010• Large Non-proﬁts: +8.3%SOCIAL MEDIA• 71% of charities now use Facebook• 62% use Twitter• and 50% use YouTube .*source: MissionFish/ NPFSynergy Report
What is online fundraising?Does your online fundraising look like this?
Your Networks Who are your networks? Who are your potential supporters? How will you access them?
Your Networks Friends of Community friends of friends ﬁgures 3rd Tier Former (tertiary network) employees Friends’ contacts Friends of mailing list 2nd Tier contacts Family members’ (secondary network) Colleagues of Local neighbours Boardbusinesses Staff’s families Supporters’ Family 1st Tier Friends families and (primary friends network) Volunteers’ families Beneﬁciaries’ families YOUR Ex- volunteers ORGANISATION
Learning• Online fundraising courses• Webinars• Training guides
Does It Work? “You have made such a difference to PEPAIDS! Before we met GlobalGiving UK we never would have dreamed that we could have fundraised £12,000 in a month!It was the Gateway Challenge that inspired us to aim high and to go for a total that we could hardly dare imagine was possible... Thanks to youramazing support and your great training, we just took your advice and did what we could!Your prize incentives were great, because £2000 is a lot of money to a tiny charity like us- so we just aimed for those and it worked! We are all astounded by the results and we are well and truly capacity- built to do this again in the future! Thank you so much for everything you have invested in us! You have made a massive difference to PEPAIDS! The Gateway Challenge hasinspired us to stretch for something we may never have tried on our own.Thanks to the Gateway Challenge, we have grown so much in the last two months and it has brought our tiny charity new momentum, excitement and credibility that will help us go from strength to strength in the future!” 27