Digital Engagement: saviour or jargon? saviour or jargon? <ul><li>Eleanor Stewart </li></ul><ul><li>Head of Digital Engage...
digital engagement is engagement <ul><li>But now it’s faster, more meaningful, and creates better outcomes for users and u...
you don’t need lots of money
our view of digital engagement <ul><li>Digital engagement is not some magic area split from the rest of communications </l...
Government is scary <ul><li>For most people, government interactions are rare and intimidating </li></ul>
digital engagement in the uk government in the uk government <ul><li>Making government more accountable, approachable and ...
E-petitions <ul><li>Direct appeals from the people to Parliament - debates after 100,000 signatures </li></ul>
Consultations <ul><li>Helping people speak to government and get what they want </li></ul>
Twitter <ul><li>Staffordshire Police used Twitter to calm fears during the riots this Summer </li></ul>
Social media <ul><li>A large social media campaign for last week’s London Conference on Cyberspace  </li></ul>
open data <ul><li>data.gov.uk  not just a site - engaging with our audiences online and offline: unconferences, mailing li...
Thank you <ul><li>Eleanor Stewart </li></ul><ul><li>@DigEngHMG </li></ul>
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Eleanor Stewart

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ELEANOR STEWART, HEAD OF DIGITAL ENGAGEMENT, GOVERNMENT DIGITAL SERVICE CABINET
OFFICE, UNITED-KINGDOM
Eleanor Stewart has worked in Communications for much of her career. Eleanor has
extensive experience of both internal and external communications.
At present Eleanor is Head of Digital Engagement for the UK within the recently created
Government Digital Service in the Cabinet Office.
Her responsibilities are:-
Embedding digital engagement and the use of social media in the day
to day running of government
Ensuring that digital media are included in the production, reporting and evaluation of
government policy and initiatives
Ensuring that digital communications are used as efficiently and effectively as possible
Co-ordinating and managing the professional network for civil servants working on digital
engagement and defining and promoting best practice and fostering innovation
Defining security and propriety rules for civil servants working with and using social media
Developing and promoting the use of web 2.0 and social media technology within the secure
network of the civil service to improve knowledge sharing and efficiency.
In addition in the past few years Eleanor has also been responsible for communicating and promoting the new UK
e-petitions site and the government open data and transparency agenda. As part of this she has launched
data.gov.uk, working with Sir Tim Berners-Lee, Professor Nigel Shadbolt and Andrew Stott, to facilitate the
release and reuse of government data and co-ordinated the release of various government datasets, including
senior salaries, organograms and government spending over £25k.

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Eleanor Stewart

  1. 1. Digital Engagement: saviour or jargon? saviour or jargon? <ul><li>Eleanor Stewart </li></ul><ul><li>Head of Digital Engagement, UK Government </li></ul>
  2. 2. digital engagement is engagement <ul><li>But now it’s faster, more meaningful, and creates better outcomes for users and us </li></ul>
  3. 3. you don’t need lots of money
  4. 4. our view of digital engagement <ul><li>Digital engagement is not some magic area split from the rest of communications </li></ul><ul><li>It covers all aspects of communications </li></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Brand management </li></ul></ul><ul><ul><li>Media (“press office”) </li></ul></ul>
  5. 5. Government is scary <ul><li>For most people, government interactions are rare and intimidating </li></ul>
  6. 6. digital engagement in the uk government in the uk government <ul><li>Making government more accountable, approachable and understandable: </li></ul><ul><li>Providing services to citizens, and the customer service </li></ul><ul><li>Engagement of citizens and empowerment, helping them engage with government </li></ul><ul><li>Informing citizens of their rights </li></ul><ul><li>And providing transactional services too </li></ul>
  7. 7. E-petitions <ul><li>Direct appeals from the people to Parliament - debates after 100,000 signatures </li></ul>
  8. 8. Consultations <ul><li>Helping people speak to government and get what they want </li></ul>
  9. 9. Twitter <ul><li>Staffordshire Police used Twitter to calm fears during the riots this Summer </li></ul>
  10. 10. Social media <ul><li>A large social media campaign for last week’s London Conference on Cyberspace </li></ul>
  11. 11. open data <ul><li>data.gov.uk not just a site - engaging with our audiences online and offline: unconferences, mailing lists, hack days, wikis, Social Media Week and more </li></ul>
  12. 12. Thank you <ul><li>Eleanor Stewart </li></ul><ul><li>@DigEngHMG </li></ul>

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