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Social Media and Privacy - Education Across the Nation - Australian Computer Society
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Social Media and Privacy - Education Across the Nation - Australian Computer Society


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Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to …

Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.

This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.

Presented in first quarter 2012 as the Education Across the Nation (EDxN) series for the Australian Computer Society.

Published in: Technology, Business

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  • 1. Social Mediaand PrivacySarah Mitchell
  • 2. Goalfor Tonight What is Social Media? What is Privacy? Changes in social norms How data is collected about you What you can do to maintain your privacy
  • 3. Big Brother meet Mark ZuckerbergWritten in 1949 Launched in 2004 Pervasive government Facebooks mission is to give people the power to share surveillance and make the world more open and connected.
  • 4. What is Social Media?Online tools designed to connect people withcommon interests including:  LinkedIn  Facebook  Twitter  Blogs  YouTube  FourSquare  Flickr
  • 5. AustraliansOnline 2009 use the subscribe subscribeInternet to to Broadband Internet service service
  • 6.
  • 7. Paradigm Shift inSocial Norms We Assume: But Online: Conversations are Conversations are private and only public by default and made public when you have to work to we take action make them private
  • 8. What is Privacy? “Privacy isn’t about controllingfunctional access to content asmuch as knowing what to share when and how it will flow.” Danah Boyd 32nd International Conference of Data Protection and Privacy Commissioners
  • 9. The Pullof the Social Network
  • 10. The comfortof strangers1. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.2. We’re much more relaxed about strangers in an online environment than we are in person.3. Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable. Alexander Korth,
  • 11. Be aware Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person. We connect with people we don’t know and we do it often It’s immediate; everyone has devices and networks Image courtesy of Miss Karen at
  • 12. Your Informationis Networked  Social Media is considered part of the public domain  Over 90% of recruiters used social media tools to screen candidates  Journalists scour Facebook whenever they need a photoImage courtesy of fredcavazza at
  • 13. It’s notBig Brotheryou should beworrying about -It’s yourfamily, friendsand colleagues
  • 14. You’re beingexposed in new ways
  • 15. In manydifferent forums
  • 16. There isno privacy!“It’s highly likely that if you havehad a public profile or website thathas publicly accessible data, it’sbeen indexed and identified bysomeone.”
  • 17. “We don’t have developed laws of individual privacy in Australia.” Michael Lishman, Partner at Clifford Chance 24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management
  • 18. What on earth isWOEID?
  • 19. WOEIDWhere on Earth ID (WOEID)describes your location in amore friendly way thanlongitude/latitude coordinates
  • 20. How is WOEIDdetermined? GPS coordinates from your mobile phone, computer, car or any other GPS device Geo tags derived from user profiles like Your time zone
  • 21. How is WOEIDdetermined? Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates Language identifier Text Mining – What you’re talking about in your social media activity Image courtesy of Smart Stylist on
  • 22. How is WOEIDdetermined? FourSquare and other Facebook’s ‘Social Graph’ API social media tools using that auto posting feature { "name": "Facebook Platform", "type": "page", Network theory – "website": "", You probably live where "username": "platform", "founded": "May 2007", "company_overview": "Facebook your network is located Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Publically available APIs Programming Interface (API)...", "fan_count": for nearly every social 449921, "id": 19292868552, "category": "Technology“ media site including } Facebook and Twitter
  • 23. How is WOEIDdetermined? Your extended social network: – Blog – Facebook – Twitter – LinkedIn – MySpace Paid services (online detective agencies)
  • 24. Social Media is here to stay BUT:  Your data lives into perpetuity  You don’t own the data once it’s posted onto the web  Privacy policies change all the time
  • 25. How is WOEID used?
  • 26. Recommendations
  • 27. How to StemPrivacy Erosion Behave as if the world is paying attention – it is Turn off GEO tracking on your electronic devices (don’t forget your car) Remove or deactivate social networking accounts you no longer use Refrain from using auto posting features Refrain from using cross channel integration Become familiar with privacy settings
  • 28. My PersonalRules Don’t post personal photos of anyone Never mention the names of my family Do not discuss where I’m going or advertise when I’m going to be away from home Don’t reveal my birthdate
  • 29. Social Media is NOT private Understanding the flow of data and the integration betweensocial networking channels is key to protecting your privacy.
  • 30. GoodResources∗ Privacy Commissioners website (Aus)∗ Privacy Rights website (USA)∗ Timothy Lisko (USA), @PrivacyWonk∗ Vivenne Storey (Australia), @mysocialpolicy
  • 31. Questions?