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Social Media and Privacy


Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift …

Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift and discusses how our privacy is being eroded as a result and what you can do about it.

Published in Technology , Business
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  • 1. Social Media and Privacy
    Sarah Mitchell, WITWA
    May 2011
  • 2. What is Privacy?
    Changes in social norms
    How data is collected about you
    What you can do to maintain your privacy
    Goal for this morning
  • 3. Big Brother meet Mark Zuckerberg
    Written in 1949 - pervasive government surveillance
    Launched in 2004 - Facebook's mission is to give people the power to share and make the world more open and connected.
  • 4. Australians Online 2009
    74.3 % use the Internet
    24.4% subscribe to Broadband service
    28.7% subscribe to Internet service
    Image courtesy of courosa at
  • 5. LinkedIn: 2 million users
    Twitter: 2.5 million users
    Facebook: 9.5 million users
    FourSquare: 60,000 in Sydney
    Recent Social Media Statistics for Australia
  • 6. Paradigm Shift in Social Norms
    We Assume:
    Conversations are private and only made public when we take action
    But Online:
    Conversations are public by default and you have to work to make them private
    Images by follystone, Jef Aerosol on
  • 7. Image courtesy of Portable Gratfiti on
    What is Privacy?
    “Privacy isn’t about controlling functional access to content as much as knowing what to share when and how it will flow.”
    – Danah Boyd, 32nd International Conference of Data Protection and Privacy Commissioners
  • 8. The Pull of the Social Network
  • 9. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.
    We’re much more relaxed about strangers in an online environment than we are in person.
    Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable.
    The Comfort of Strangers
    Alexander Korth,
  • 10. 10
    Be Aware
    • Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person.
    • 11. We connect with people we don’t know and we do it often
    • 12. It’s immediate; everyone has devices and networks
    Image courtesy of Miss Karen at
  • 13. Your Information is Networked
    Social Media is considered part of the public domain
    Over 60% of recruiters used LinkedIn and Facebook to vet candidates
    Journalists scour Facebook whenever they need a photo
    Image courtesy of fredcavazza at
  • 14. It’s not Big Brother you should be worrying about - It’s your family, friends, and colleagues
  • 15. You’re being exposed in new ways
  • 16. In many different forums
  • 17. There is no privacy!
    “It’s highly likely that if you have had a public profile or website that has publicly accessible data, it’s been indexed and identified by someone.”
    Image courtesy of Twodogz photography at
  • 18. 16
    “We don’t have developed laws of individual privacy in Australia.”
    – Michael Lishman, Partner at Clifford Chance, 24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management
  • 19. What on earth is WOEID?
  • 20. 18
    Where on Earth ID (WOEID) describes your location in a more friendly way than longitude/latitude coordinates
    Image courtesy of
  • 21. How is WOEID determined?
    GPS coordinates from your mobile phone, computer, car or any other GPS device
    Geo tags derived from user profiles like
    Your time zone
    Image courtesy of Scott McLead at
  • 22. Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates
    Language identifier
    Text Mining – What you’re talking about in your social media activity
    How is WOEID determined?
    Image courtesy of Smart Stylist on
  • 23. How is WOEID determined?
    FourSquare and other social media tools using that auto posting feature
    Network theory – You probably live where your network is located
    Publically available APIs for nearly every social media site including Facebook and Twitter
    Facebook’s ‘Social Graph’ API
    "name": "Facebook Platform",
    "type": "page",
    "website": "", "username": "platform", "founded": "May 2007", "company_overview": "Facebook Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Programming Interface (API)...", "fan_count": 449921, "id": 19292868552, "category": "Technology“
  • 24. How is WOEID determined?
    Your extended social network:
    Paid services (online detective agencies)
  • 25.
    • Your data lives into perpetuity
    • 26. You don’t own the data once it’s posted onto the web
    • 27. Privacy policies change all the time
    Social Media is here to stay BUT:
    Image courtesy of Leonid Mamchenkov on
  • 28. 24
    How is WOEID used?
  • 29. Recommendations
  • 30. Behave as if the world is paying attention – it is
    Turn off GEO tracking on your electronic devices (don’t forget your car)
    Remove or deactivate social networking accounts you no longer use
    Refrain from using auto posting features
    Refrain from using cross channel integration
    Become familiar with privacy settings
    How to Stem Privacy Erosion
  • 31. Don’t post personal photos of anyone
    Never mention the names of my family
    Do not discuss where I’m going or advertise when I’m going to be away from home
    Don’t reveal my birthdate
    My Personal Rules
  • 32. 28
    Understanding the flow of data and the integration between social networking channels is key to protecting your privacy.
    Social Media is NOT private
    Image courtesy of Jorge Quinteros at
  • 33. Privacy Commissioners website (Australia)
    Privacy Rights website (USA)
    Timothy Lisko (USA), @PrivacyWonk
    Vivenne Storey (Australia), @mysocialpolicy
    Good Resources
  • 34. Questions?