Social Media and Privacy
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Social Media and Privacy



Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift ...

Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift and discusses how our privacy is being eroded as a result and what you can do about it.



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    Social Media and Privacy Social Media and Privacy Presentation Transcript

    • Social Media and Privacy
      Sarah Mitchell, WITWA
      May 2011
    • What is Privacy?
      Changes in social norms
      How data is collected about you
      What you can do to maintain your privacy
      Goal for this morning
    • Big Brother meet Mark Zuckerberg
      Written in 1949 - pervasive government surveillance
      Launched in 2004 - Facebook's mission is to give people the power to share and make the world more open and connected.
    • Australians Online 2009
      74.3 % use the Internet
      24.4% subscribe to Broadband service
      28.7% subscribe to Internet service
      Image courtesy of courosa at
    • LinkedIn: 2 million users
      Twitter: 2.5 million users
      Facebook: 9.5 million users
      FourSquare: 60,000 in Sydney
      Recent Social Media Statistics for Australia
    • Paradigm Shift in Social Norms
      We Assume:
      Conversations are private and only made public when we take action
      But Online:
      Conversations are public by default and you have to work to make them private
      Images by follystone, Jef Aerosol on
    • Image courtesy of Portable Gratfiti on
      What is Privacy?
      “Privacy isn’t about controlling functional access to content as much as knowing what to share when and how it will flow.”
      – Danah Boyd, 32nd International Conference of Data Protection and Privacy Commissioners
    • The Pull of the Social Network
    • Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.
      We’re much more relaxed about strangers in an online environment than we are in person.
      Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable.
      The Comfort of Strangers
      Alexander Korth,
    • 10
      Be Aware
      • Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person.
      • We connect with people we don’t know and we do it often
      • It’s immediate; everyone has devices and networks
      Image courtesy of Miss Karen at
    • Your Information is Networked
      Social Media is considered part of the public domain
      Over 60% of recruiters used LinkedIn and Facebook to vet candidates
      Journalists scour Facebook whenever they need a photo
      Image courtesy of fredcavazza at
    • It’s not Big Brother you should be worrying about - It’s your family, friends, and colleagues
    • You’re being exposed in new ways
    • In many different forums
    • There is no privacy!
      “It’s highly likely that if you have had a public profile or website that has publicly accessible data, it’s been indexed and identified by someone.”
      Image courtesy of Twodogz photography at
    • 16
      “We don’t have developed laws of individual privacy in Australia.”
      – Michael Lishman, Partner at Clifford Chance, 24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management
    • What on earth is WOEID?
    • 18
      Where on Earth ID (WOEID) describes your location in a more friendly way than longitude/latitude coordinates
      Image courtesy of
    • How is WOEID determined?
      GPS coordinates from your mobile phone, computer, car or any other GPS device
      Geo tags derived from user profiles like
      Your time zone
      Image courtesy of Scott McLead at
    • Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates
      Language identifier
      Text Mining – What you’re talking about in your social media activity
      How is WOEID determined?
      Image courtesy of Smart Stylist on
    • How is WOEID determined?
      FourSquare and other social media tools using that auto posting feature
      Network theory – You probably live where your network is located
      Publically available APIs for nearly every social media site including Facebook and Twitter
      Facebook’s ‘Social Graph’ API
      "name": "Facebook Platform",
      "type": "page",
      "website": "", "username": "platform", "founded": "May 2007", "company_overview": "Facebook Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Programming Interface (API)...", "fan_count": 449921, "id": 19292868552, "category": "Technology“
    • How is WOEID determined?
      Your extended social network:
      Paid services (online detective agencies)
      • Your data lives into perpetuity
      • You don’t own the data once it’s posted onto the web
      • Privacy policies change all the time
      Social Media is here to stay BUT:
      Image courtesy of Leonid Mamchenkov on
    • 24
      How is WOEID used?
    • Recommendations
    • Behave as if the world is paying attention – it is
      Turn off GEO tracking on your electronic devices (don’t forget your car)
      Remove or deactivate social networking accounts you no longer use
      Refrain from using auto posting features
      Refrain from using cross channel integration
      Become familiar with privacy settings
      How to Stem Privacy Erosion
    • Don’t post personal photos of anyone
      Never mention the names of my family
      Do not discuss where I’m going or advertise when I’m going to be away from home
      Don’t reveal my birthdate
      My Personal Rules
    • 28
      Understanding the flow of data and the integration between social networking channels is key to protecting your privacy.
      Social Media is NOT private
      Image courtesy of Jorge Quinteros at
    • Privacy Commissioners website (Australia)
      Privacy Rights website (USA)
      Timothy Lisko (USA), @PrivacyWonk
      Vivenne Storey (Australia), @mysocialpolicy
      Good Resources
    • Questions?