Pulling them in perth

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  • I wrote a white paper titled, Practical Advice for Making Social Media Work For Your Business that was based on some of the content in this presentation. Anyone in my audiences is offered this paper, free of charge, by shooting me an email at sarah@globalcopywriting.com. The offer stands for SlideShare viewers, as well.
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Pulling them in perth

  1. 1. Pulling Them In: What Business Can Learn From the Pied Piper (Perth)<br />by Sarah Mitchell<br />www.globalcopywriting.com<br />
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  11. 11. What Else Changed?<br />
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  14. 14. Lower Cost Per Sales Lead<br />
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  16. 16. SEO<br /><ul><li>25% is on your web page and within your control – KEYWORDS
  17. 17. 75% is off your site where you have less control
  18. 18. Your web designer may not have an SEO focus.</li></li></ul><li>
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  25. 25. Don’t “Post and Hope”<br />

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