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Practical Advice for Making Social Media Work for Your Organisation, Aged and Community Services, Western Australia Annual General Meeting

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The aged care industry has more customers than it can manage with plenty more on the way. They're bound by government regulations affecting how much money they charge each client. If you have all the …

The aged care industry has more customers than it can manage with plenty more on the way. They're bound by government regulations affecting how much money they charge each client. If you have all the customers you need and were charging the maximum amount for your services, how would you use social media? For the aged care industry in Australia the answer is simple: Advocacy and Client Outreach

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  • 1. Practical Advice for Making Social Media Work for Your Organisation
    Sarah Mitchell
  • 2. Introduction
    Social Media is also called:
    Social Marketing
    Social Networking
    Web 2.0
    Goal for Today:
    Provide ideas on how you can use Social Media in your organisation.
  • 3. Two Influencing Moments
  • 4. Dispelling Myths
    It’s not about technology
    It’s not a magic bullet
    It’s not free
    You don’t get immediate results
  • 5. What Social Media Can Do
    Promote your brand
    Establish your Authority
    Client Outreach
  • 6. Two Things to Remember
    It’s “social” meaning your activities have to be centred on building relationships
    You are representing your brand (or your company brand). At all times you must maintain a professional tone and attitude.
  • 7. The Tools
  • 8. Usage of Tools for Business
  • 9.
  • 10.
  • 11. Interesting FactsAUSTRALIA
    • We average over 7 hours per month in social media usage, the highest global average
    • 62% of us visited a message board or forum in 2009
    • Unique audience numbers for LinkedIn increased by 99 percent from July 2009 to May 2010
  • 12. Social Media and Older People April 2009 – May 2010
    22% to 42%, nearly double
    25% to 47%, 88% increase
    13% to 26%, doubled
    76% to 86%, modest 13% increase
    By comparison
    Pew Research Center: Pew Internet & American Life Project
  • 13. Establish Authority
    LinkedIn is a professional networking site
    Complete online curriculum vitae
    Find and connect with business colleagues
    List your company
    Special interest discussion groups
    80 million members in over 200 countries
  • 14. Advocacy
    Twitter is a global instant messaging tool
    Send messages to drive traffic to your website or cause
    Networks consists of “followers” and are very fluid
    600 million search queries every day
    Twitter has 105,779,710 registered users
    Over 1 million Twitterers in Australia
  • 15. Promote Your Brand
    Blogging is an online dialogue you have with your customers and prospects
    Allows you to state your position, raise awareness, start a dialogue
    Excellent way to improve SEO
    Readers can leave their own comments and opinions
  • 16. Client Outreach
    Facebook allows you to create a business page
    You can also have a personal profile to connect with friends and family
    Post photos, documents or run advertising
    70% of user are outside the USA
    More than 250 million users log on to Facebook every day
  • 17. Before you Start
    Pick a descriptive user id – globalcopywrite
    Use a picture
    Use your real name
    Be transparent
    Be generous with information
    Don’t forget your on station WII-FM
    (What’s in it for me?)
  • 18. #agedcare
    Glenn-Ray-Vaughan Study Tour
  • 19. Benefits to the Elderly
    Removes isolation
    Increases social opportunities
    Improves mental health:An American study of 7,000 retired Americans (55+): “spending time online reduces depression by 20 percent in senior citizens
    Enhances brain function:UCLA study discovered “surfing the web for only a week stimulated areas of the brain that control decision-making and complex reasoning in middle-aged and older adults with little internet experience.”
  • 20. The Elderly and Social Media
    Social Media “Golden Oldies”
    Ivy Bean
    Phyllis Greene
    99 year old in Melbourne
    What They’re Doing
    Twitter: 62,575 followers, listed 1,428 times
    Facebook: 57,577 followers
    90 year old bedridden blogger – wedeb90
    Uses Skype to keep in touch with relatives in France
  • 21. Get Started!
    Select a User ID
    Upload you photo to Gravatar
    Create a profile on LinkedIn and start sending invitations
    Open a Twitter account and send me a Tweet!
    Start making a list of blog topics
    Put your organisation on Facebook/LinkedIn
  • 22. Get Your Residents Wired
  • 23. Sarah Mitchell
    office: (08)9336-2439
    mobile: 0410 024 405
    website: www.globalcopywriting.com
    Twitter: twitter.com/globalcopywrite
    LinkedIn: www.linkedin.com/in/sarahcmitchell
    Join the Global Copywriting Facebook Page