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Practical advice for making social media work for your business   acs
 

Practical advice for making social media work for your business acs

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Presentation prepared for the Australian Computer Society Women's Networking event. The talk is designed to provide practical information for people that want to use social media tools in their ...

Presentation prepared for the Australian Computer Society Women's Networking event. The talk is designed to provide practical information for people that want to use social media tools in their business life but may not know where to start.

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  • Full Name Full Name Comment goes here.
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  • Hey Blogmaster939,

    This presentation was developed to support a white paper I wrote titled, Practical Advice for Making Social Media Work For Your Business. Anyone in my audiences is offered this paper, free of charge, by shooting me an email at sarah@globalcopywriting.com. The offer stands for SlideShare viewers, as well.

    I think you're on a slippery slope here with you're 'helpful' comment. It feels a whole lot like spam to me.

    Sincerely,
    Sarah Mitchell
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  • As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of the networks of various organizations are at stake but the potential for innovation using social media is a large enough incentive for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with a whitepaper, http://bit.ly/d2NZRp, which will explore the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to an organization’s greater ROI and productivity when it comes to the server’s safety and security. If your IT Department wants to block social media apps on the company network…http://bit.ly/d2NZRp and http://bit.ly/cR80Al
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    Practical advice for making social media work for your business   acs Practical advice for making social media work for your business acs Presentation Transcript

    • Practical Advice for Making Social Media Work for Your Business
      Sarah Mitchell, MACS
    • Introduction
      Social Media is also called:
      Social Marketing
      Social Networking
      Web 2.0
      Hype and Confusion
      Goal for Today:
      Provide an approach that business people can take to incorporate Social Media into their professional lives.
    • Market Drivers – Word of Mouth
      July 2009 PQMedia study:
      Word of Mouth (WoM) spending expected to grow 10.2% during worst economic recession in 70 years.
      $1.54 billion spent on WoM marketing in 2008
      May 2010 Custom Content Council Survey
      U.S. spends record $47.2 billion in 2009 on branded content (including blog posts, and video to digital zines and e-newsletters) equating to 1/3 of all marketing budgets
      Bridge Ratings Survey
      “Strangers with Experience” trumps:
      Teachers
      Newspaper/Magazines
      TV News Reports
      Traditional Advertising
    • What Social Media Won’t Do
      It won’t close deals
      It won’t generate a customer base if your products or service are lacking
      Probably won’t replace your current marketing strategy.
    • What Social Media Can Do
      Promote your brand
      Establish your Authority
      Generate Leads
    • Two Things to Remember
      It’s “social” meaning your activities have to be centred on building relationships
      You are representing your brand (or your company brand). At all times you must maintain a professional tone and attitude.
    • The Tools for Business
    • Usage of Tools for Business
    • Interesting Facts
      People aged 30 to 39 years are most likely to use social media for business. (Stelzner)
      More women, than men, engage in social media activities. (55% vs. 45%)
      People love to look at pictures. 70% of all actions are related to photos or video. (HBS)
      Women say more. Men reference links. (HBS)
    • Establish Authority
      LinkedIn is a professional networking site
      Complete online curriculum vitae
      Find and connect with business colleagues
      List your company
      Special interest groups
      Polls
      Q&A
      65 million members in over 200 countries
    • Lead Generation
      Twitter is a global instant messaging tool
      Micro-blogging
      Send messages to drive traffic to your website
      Networks consists of “followers” and is very fluid
      600 million search queries every day
      Twitter has 105,779,710 registered users
      800,000 Twitterers in Australia – June 2009
    • Promote Your Brand
      Blogging is an online dialogue you have with your customers and prospects
      Allows you to position your company against competitors
      Excellent way to improve SEO
      Customers can leave their own comments and opinions
    • Promote Your Brand
      Facebook allows you to create a business page and find companies you like
      Most useful for B2C companies
      Post photos, documents or run advertising
      Privacy issues
      70% of user are outside the USA
      More than 200 million users log on to Facebook every day
    • Before you Start
      Pick a descriptive user id – globalcopywrite
      Use a picture
      Use your real name
      Be transparent
      Be generous with information
    • Building Networks
      It’s Professional
      Not Personal
    • Leave your Prints!
      The best way to improve you SEO rankings is to leave comments on articles or blogs. Join in the dialogue and do it often.
    • Get Started!
      Select a User ID
      Create a profile on LinkedIn and start sending invitations
      Open an account on Twitter and send your first Tweet
      Start making a list of blog topics
      Post your business on Facebook and LinkedIn
    • Sarah Mitchell
      Copywriter/Consultant
      office: (08)9336-2439
      mobile: 0410 024 405
      website: www.globalcopywriting.com
      Twitter: twitter.com/globalcopywrite
      LinkedIn: www.linkedin.com/in/sarahcmitchell
      Join the Global Copywriting Facebook Page