Getting Social With Your Recruitment Brand - AMMA National Conference 2012

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Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand. This presentation was originally delivered at the AMMA National Conference 2012 in Perth.

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Getting Social With Your Recruitment Brand - AMMA National Conference 2012

  1. 1. Getting Social WithYour Recruitment BrandSarah Mitchell
  2. 2. Goal for Today Provide practical advice about where to focus your social networking efforts Provide examples
  3. 3. RecruitmentBenefitsBullhorn 2012 Staffing and Recruiting Trends
  4. 4. How Connected are Social Recruiters? Bullhorn - The 2012 Social Recruiting Activity Report
  5. 5. Comparison ofJOB VIEWSBullhorn - The 2012 Social Recruiting Activity Report
  6. 6. Comparison ofJOB APPLICATIONSBullhorn - The 2012 Social Recruiting Activity Report
  7. 7. CandidateFatigue “It seems as if candidates on LinkedIn are getting tapped so often by recruiters that they just start ignoring them.”
  8. 8. Sourcing Aid  Passive candidates are using social networks  GenY demands access to social media tools  Nothing prevents you from building global networks
  9. 9. What are you going to say? Remember: WIIFM They honestly don‟t care about your corporate message.  Quality  Consistency  Frequency
  10. 10. What Works WellSocial Networking Audiences Want:  To „do‟ something – Games, quizzes, polls  Get the inside scoop  Have a laugh  Network
  11. 11. Promote Your EVP facebook.com
  12. 12. Candidate Attraction youtube.com
  13. 13. Combo: EVP andCandidate Attraction youtube.com
  14. 14. Key to social media success Show up Acknowledge Converse Use good manners
  15. 15. Weekly Time Commitment Hours per Week >1 3.5% 1 to 5 37.7% 6 to 10 26.2%11 to 15 10.6%16 to 20 7.6% 20+ 14.5% 0% 5% 10% 15% 20% 25% 30% 35% 40%
  16. 16. KeyRecommendations Start building your networks on Twitter Put social media links on your career site! Think about what content you can create or share from another source
  17. 17. Remember It’s not about you. Wrap your corporate message in a human voice. Slow burn method of sourcing; success won’t happen overnight
  18. 18. Sarah MitchellDirector – Site ContentCall me on +61 1800 615 703Alternatively try my mobile +61 410 024 405Send me a fax on +61 1800 615 704Find out more at www.miningoilandgasjobs.com

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