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Getting Social With
Your Recruitment Brand
Sarah Mitchell
Goal for Today

 Provide practical advice about
  where to focus your social
  networking efforts

 Provide examples
Recruitment
Benefits
Bullhorn 2012 Staffing and Recruiting Trends
How Connected are Social
      Recruiters?




 Bullhorn - The 2012 Social Recruiting Activity Report
Comparison of
JOB VIEWS
Bullhorn - The 2012 Social Recruiting Activity Report
Comparison of
JOB APPLICATIONS
Bullhorn - The 2012 Social Recruiting Activity Report
Candidate
Fatigue     “It seems as if
            candidates on
            LinkedIn are
            getting tapped
            so often by
            recruiters that
            they just start
            ignoring
            them.”
Sourcing Aid

  Passive candidates are using
   social networks


  GenY demands access to social
   media tools


  Nothing prevents you from
   building global networks
What are you going to say?

     Remember: WIIFM
     They honestly don‟t
       care about your
     corporate message.



          Quality
          Consistency
          Frequency
What Works Well
Social Networking Audiences Want:

  To „do‟ something – Games, quizzes,
   polls

  Get the inside scoop

  Have a laugh

  Network
Promote Your EVP




       facebook.com
Candidate Attraction




       youtube.com
Combo: EVP and
Candidate Attraction




          youtube.com
Key to social media success
           Show up

           Acknowledge

           Converse

           Use good manners
Weekly Time Commitment
                                Hours per Week


     >1          3.5%

  1 to 5                                                           37.7%

 6 to 10                                            26.2%

11 to 15                      10.6%

16 to 20                 7.6%

    20+                               14.5%

           0%   5%      10%     15%     20%   25%    30%    35%   40%
Key
Recommendations
 Start building your networks on
  Twitter
 Put social media links on your career
  site!
 Think about what content you can
  create or share from another source
Remember
 It’s not about you. Wrap
  your corporate message
  in a human voice.

 Slow burn method
  of sourcing; success
  won’t happen overnight
Sarah Mitchell
Director – Site Content




Call me on +61 1800 615 703
Alternatively try my mobile +61 410 024 405
Send me a fax on +61 1800 615 704


Find out more at   www.miningoilandgasjobs.com

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