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Content Marketing for Small Business: How to use your knowledge & expertise to drive more customers and sales

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The goals for this presentation are to: ...

The goals for this presentation are to:
1) Define content marketing and describe its components, 2) Discuss how to generate your own content to attract customers, 3) Build assets for your business through your content, and 4) Promote your business via content marketing challenges.

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Content Marketing for Small Business: How to use your knowledge & expertise to drive more customers and sales Content Marketing for Small Business: How to use your knowledge & expertise to drive more customers and sales Presentation Transcript

  • View slide
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  • What Else Changed?
  • Lower Cost Per Sales Lead
  • SEO
    • 25% is on your web page and within your control – KEYWORDS
    • 75% is off your site where you have less control
    • Your web designer may not have an SEO focus.
  • Don’t “Post and Hope”