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Findings from CCS social researchPeta Ashworth,Group Leader, Science into Society, CESREPresentation to GCCSI Members Meet...
Acknowledgements• My team at CSIRO• Sarah Wade: Wade LLC, Washington, USA• Judith Bradbury, Gretchen Hund: Pacific Northwe...
Social Site Characterisation
Conducting social site characterisation•Stakeholder identification•Data interpretation and use• What are the information n...
Evaluating global CCS communication materials
Some of the findings:• Focus is still on CCS and how it works, rather  than how it might be made to work• Transport is the...
Communicating the risks of CCS
Pertinent project characteristics:• Historic and economic ties      • Major employer, well paid jobs, support to local eco...
Key findings:• Recognise the risks to the project are likely  broader than the technical risks and commit,  up front, to a...
More to come•CCS educational resource materials – currently being trialled both nationally and internationally•Perceptions...
http://www.globalccsinstitute.com/publicationsPublic engagementCSIRO. Science into Society Group
Science into Society GroupPeta AshworthGroup LeaderCSIRO Earth Science and Resource EngineeringPhone: +61 7 3327 4145Email...
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Peta Ashworth – CCS Public Engagement – Presentation at the Global CCS Institute Members’ Meeting: 2011

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  • Pilot CCS Education programme4 High schools and feeder primaries 3 half day workshopsTeacher support materials and experimentsFour presentations at Edinburgh International Science FestivalFinal competition at Longannet Power Station
  • Transcript of "Peta Ashworth – CCS Public Engagement – Presentation at the Global CCS Institute Members’ Meeting: 2011"

    1. 1. Findings from CCS social researchPeta Ashworth,Group Leader, Science into Society, CESREPresentation to GCCSI Members Meeting 4th October, 2011
    2. 2. Acknowledgements• My team at CSIRO• Sarah Wade: Wade LLC, Washington, USA• Judith Bradbury, Gretchen Hund: Pacific Northwest National Laboratory, Battelle, USA• Sallie Greenberg: University of Illinois, USA• David Reiner, Olaf Corry: Cambridge University, England• Simon Shackley & team: University of Edinburgh, Scotland• Marjolein de best Waldhober & team: ECN, the Netherlands• Kenshi Itaoka & team: Mizuho Research Institute, Japan• Edna Einsiedel & team, University of Calgary, CanadaCSIRO. Science into Society Group
    3. 3. Social Site Characterisation
    4. 4. Conducting social site characterisation•Stakeholder identification•Data interpretation and use• What are the information needs? • If missing information will seek from those around them, particularly those with similar views or those they trust • Frequent misconceptions : understanding of scale, pressure effects, nature of storage space• What are the concerns and perceptions? • Not always technical risks but broader social factors• What are the best options for outreach and engagement? CSIRO. Science into Society Group
    5. 5. Evaluating global CCS communication materials
    6. 6. Some of the findings:• Focus is still on CCS and how it works, rather than how it might be made to work• Transport is the invisible technology• There is a heavy reliance on climate change as the sole rationale for justifying CCS• A large majority of CCS materials is overtly positive• The internet and English language remains the main focus for CCS communication• The one size fits all approach limits the usefulness to many groupsCSIRO. Science into Society Group
    7. 7. Communicating the risks of CCS
    8. 8. Pertinent project characteristics:• Historic and economic ties • Major employer, well paid jobs, support to local economy and tax base • Communicating with company employees • Project hosts present and active in the community well before CCS project was initiated• Emphasis on community relations • Significant experience communicating and working with local stakeholders with dedicated community relations staff• Context • Need for fossil fuels and potential benefits of CCS not in dispute • Less on climate change but recognition that regulatory constraints on CO2 could affect business and local economy in the future• Structure of the project team • Engagement led by host companyCSIRO. Science into Society Group
    9. 9. Key findings:• Recognise the risks to the project are likely broader than the technical risks and commit, up front, to a comprehensive plan to address them• Be open respectful and responsive to the public• Be proactive in the sense of planning ahead about issues that could potentially arise• Prepare for media interactions• Use appropriate visual aids and analogies to help communicate concepts to the public and keep them simpleCSIRO. Science into Society Group
    10. 10. More to come•CCS educational resource materials – currently being trialled both nationally and internationally•Perceptions of CO2 – factors that influence understanding and acceptance CCS•Decision support for defining energy policy question using ICQ methodologyCSIRO. Science into Society Group
    11. 11. http://www.globalccsinstitute.com/publicationsPublic engagementCSIRO. Science into Society Group
    12. 12. Science into Society GroupPeta AshworthGroup LeaderCSIRO Earth Science and Resource EngineeringPhone: +61 7 3327 4145Email: peta.ashworth@csiro.auThank you Contact Us Phone: 1300 363 400 or +61 3 9545 2176 Email: Enquiries@csiro.au Web: www.csiro.au
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