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Presented live on 16 April, 2014
The SmokeFree Formula (SFF) is a book that has been written to bring the science of stopping to smoking in a way that is intended to be engaging and motivational. It is written in a very personal style but tries to explain why ceasing tobacco use can be hard and what this means for choice of ways to quit. It recognises that everyone is different and there is no one guaranteed method -- the secret to success is to keep trying and at each attempt to use methods that personal experience and scientific evidence indicates will give the best chance. It then lists 29 ingredients to choose from (including medication options, professional support, websites, physical activity and breathing exercises) and gives each one a star rating based on the strength of evidence supporting it. Smokers create their own SmokeFree Formulas from these ingredients under the book's maxim: 'I guide -- you decide'. The question is whether a book such as this can provide a common resource for health professionals and smokers to help structure the interaction and ensure that smokers have a ready reference to which to refer.
Robert West is Professor of Health Psychology and Director of Tobacco Studies at the Cancer Research UK Health Behaviour Research Centre, University College London, UK. Professor West is also Editor-in-Chief of the journal Addiction. He has authored more than 500 scientific articles, books and book chapters. He was co-founder of the NHS stop-smoking services. His research includes evaluations of methods of helping smokers to stop and population surveys of smoking and smoking cessation patterns. He is author of 'The SmokeFreeFormula' (Orion) which aims to bring the science of stopping to smokers.
View recording here: https://www.youtube.com/watch?v=u10PF0jpA-g