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Marketech Agency Credentials

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Marketech is technology and design company based at New Delhi, India

Marketech is technology and design company based at New Delhi, India

Published in Internet , Business , Technology
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  • 1. Presented by: Ram N Kumar Call: +91 9873916683 or email: ram@themarketech.in
  • 2. The World TodayThe World Today
  • 3. A Creative, Digital Marketing and Technology Company, Blending Insight, Creativity and Expertise to Solve Business Problems A Creative, Digital Marketing and Technology Company, Blending Insight, Creativity and Expertise to Solve Business Problems
  • 4. Our Lineage Marketech a full service digital agency which works as support system for agencies Webgenie is web service and SEO company under the aegis of Marketech Webgenie is web service and SEO company under the aegis of Marketech
  • 5. Highlights One-stop-Agency addressing the entire spectrum of digital services – Web Consulting, Web Design, Web Applications, Mobile Solutions & Apps, Search Marketing, Banner Advertising, Social Marketing and Hosting/Mailing Solutions Best-in-class, marquee clientele in the Indian market. Rich experience working with other digital agencies and partners Deep international penetration and experience through international business One-stop-Agency addressing the entire spectrum of digital services – Web Consulting, Web Design, Web Applications, Mobile Solutions & Apps, Search Marketing, Banner Advertising, Social Marketing and Hosting/Mailing Solutions Best-in-class, marquee clientele in the Indian market. Rich experience working with other digital agencies and partners Deep international penetration and experience through international business
  • 6. Team Structure • Work Scheduling • Quality & Testing • Process Management • Client Acquisition • Key Accounts • Account Delivery • Client Relations FacingFacing OperationsOperations • Creative • Technology • Search/ Social • Media Execution • Finance • HR & Training • Administration • IT Administration Facing Operations ExecutionExecutionSupportSupport
  • 7. Our services Creative Art & Design Web Technology Mobile Apps & Solutions Interactive Marketing Creative Art & Design Web Technology Mobile Apps & Solutions Interactive Marketing
  • 8. Clients
  • 9. There's a method to the madness of integrated marketing communications. It's all about the three Rs: Delivering the Right message ………………..To the Right audience …………..Using the Right medium Integrated Digital Communication Consulting There's a method to the madness of integrated marketing communications. It's all about the three Rs: Delivering the Right message ………………..To the Right audience …………..Using the Right medium
  • 10. Design stands between your intent and its realization We believe in Co-creating the user experience along with you Customized Creative Designs We provide creative but relevant design intelligence to your business
  • 11. • Creative Conceptualization & Graphic Art • LOGO, BRANDING & VISUAL IDENTITY • Print Creative & Production, Brochure Design • Corporate Kit, Marketing Collaterals, POS Merchandise • Corporate websites I Brand/ Campaign Microsites • E-Newsletters, Direct Mailers | E-Greetings, Screen Saver • Ad-banner Design | Campaign Landing Pages • Multimedia Presentations • WEB DESIGNS • UI/UX DESIGNS FOR DIGITAL PLATFORMS • PRE-PRESS DESIGN, PRINT Creative Art & Design • Creative Conceptualization & Graphic Art • LOGO, BRANDING & VISUAL IDENTITY • Print Creative & Production, Brochure Design • Corporate Kit, Marketing Collaterals, POS Merchandise • Corporate websites I Brand/ Campaign Microsites • E-Newsletters, Direct Mailers | E-Greetings, Screen Saver • Ad-banner Design | Campaign Landing Pages • Multimedia Presentations • WEB DESIGNS • UI/UX DESIGNS FOR DIGITAL PLATFORMS • PRE-PRESS DESIGN, PRINT
  • 12. Analytics & Report • Analytics tailored to Web 2.0 portals – No. of user registrations, passive to active users, no. of new customers acquired through registered users, etc • Activities – Defining strategic objectives – Setting ROI milestones – Measuring and improving performance • Areas – Website Traffic monitoring – Direct Marketing campaigns – Online Media campaigns • Analytics tailored to Web 2.0 portals – No. of user registrations, passive to active users, no. of new customers acquired through registered users, etc • Activities – Defining strategic objectives – Setting ROI milestones – Measuring and improving performance • Areas – Website Traffic monitoring – Direct Marketing campaigns – Online Media campaigns
  • 13. Web Technology System Analysis, Consulting / SRS, Reverse Engineering Build or Buy Decision, Custom and Framework Windows & Linux Platform | API, Web Services, 3rd Party Integration eCommerce Platform | Corporate Intranet/ Extranet Customized Internet Applications | Content Management System | knowledge management tools | Mailing list application eCommerce Platform | Corporate Intranet/ Extranet Customized Internet Applications | Content Management System | knowledge management tools | Mailing list application Expertise on wide range of frameworks and Platforms- Joomla | Drupal | Ruby-on-Rails | Wordpress | Zend | Magento | OS Commerce | Cake Php | Code Ignitor | DotNetNuke | vBulletin | Ektron
  • 14. Our Focus Areas Cloud Based Development Architecture design & Development Architecture Assessment Mobile Application Development Native Apps Development Mobile Web development Big Data & AnalyticsBig Data & Analytics Strategy DefinitionStrategy Definition Big Data Platform Setup Big Data Platform Setup 18 Architecture Assessment Design & Development for Compliance Mobile Web development Mobile Platform Development M-commerce Big Data Platform Setup Big Data Platform Setup AnalyticsAnalytics DevelopmentDevelopment Application Security Service across Domain and PlatformApplication Security Service across Domain and Platform
  • 15. marketech Our Key Cloud Service Offering Assessment and Adoption Strategy AWSWindows Azure SAAS Application Development for Various Platforms Cloud Security Assessment and compliance Monetization services for your Cloud Application SalesForce.com
  • 16. Develop Enterprise Mobility roadmap – which consists of - Industry specialization. - Platform recommendations. Develop Enterprise Mobility roadmap – which consists of - Industry specialization. - Platform recommendations. Implementation of your Enterprise Mobility roadmap. - Cross Platform Application development - User Experience - Test and rollout. Implementation of your Enterprise Mobility roadmap. - Cross Platform Application development - User Experience - Test and rollout. Our Mobility Service Enterprise Mobile Strategy & Assessment Mobility Implementation Android iOS Windows Titanium, Phone Gap 20 Implementation of your Enterprise Mobility roadmap. - Cross Platform Application development - User Experience - Test and rollout. Implementation of your Enterprise Mobility roadmap. - Cross Platform Application development - User Experience - Test and rollout. 20 For Clients looking for end-to-end Mobile Testing solution: - Functional and non-Functional Testing – Security, Compliance, Performance et al. For Clients looking for end-to-end Mobile Testing solution: - Functional and non-Functional Testing – Security, Compliance, Performance et al. Mobile Testing Mobile Security Services For Clients looking for a comprehensive Security Testing and Services Approach for different Mobile Platforms with respect to : - Application - User/DATA For Clients looking for a comprehensive Security Testing and Services Approach for different Mobile Platforms with respect to : - Application - User/DATA Titanium, Phone Gap Secure SDLC Perfecto Mobile
  • 17. Our Application Security Services
  • 18. marketech Our Big Data Service Offerings Strategize and Plan your big data initiative Architect the solution Implementing the solution NoSQL Social Media Securing the solution On boarding the data, process and store data for large- scale analytics for business consumption. Visualization Smart Data - Footprint Reduction Analytics
  • 19. marketech Technology and Platform Led Solutions Highlights o Cross disciplinary experience o Best practices cutting across various lines of business o Depth of technology experience o J2EE, .NET, PHP, integration, SOA, Web 2.0, Content Management, e- commerce, Security, Portals, SaaS, etc Core Expertise o Reverse Engineering o Modernization services o Application Integration Services o Business Analytics Services o User Experience o Application Security o Performance Optimization Mobile o Cross disciplinary experience o Best practices cutting across various lines of business o Depth of technology experience o J2EE, .NET, PHP, integration, SOA, Web 2.0, Content Management, e- commerce, Security, Portals, SaaS, etc o Reverse Engineering o Modernization services o Application Integration Services o Business Analytics Services o User Experience o Application Security o Performance Optimization
  • 20. Ecommerce • Shopping catalogues • Shop cart application • Search • Payment systems • Mobile payments • Ecommerce security • CRM • Dispatch management • Vendor Management • Banking integration • MIS and analytics • Shopping catalogues • Shop cart application • Search • Payment systems • Mobile payments • Ecommerce security • CRM • Dispatch management • Vendor Management • Banking integration • MIS and analytics
  • 21. Multimedia • Corporate Presentations • Interactive AV films OR interactive Presentations • Narrative/Voice Over • Online presentations • Product Catalogues Animation • Story boarding and conceptualizing • Architectural walkthroughs and 3D set designs • Animation movies • 3D and 2D character modeling • Studio/outdoor shooting & editing • Visual effects • Voice over and background sounds • Corporate Presentations • Interactive AV films OR interactive Presentations • Narrative/Voice Over • Online presentations • Product Catalogues • Story boarding and conceptualizing • Architectural walkthroughs and 3D set designs • Animation movies • 3D and 2D character modeling • Studio/outdoor shooting & editing • Visual effects • Voice over and background sounds
  • 22. Mobile Apps & Solutions WAP sites – static and CMS Mobile Apps - Native & HTML Apps, Hybrid Apps Integration on Mobile Platform - Web CMS, Web Database, Off-line Database Integration on Mobile Platform - Web CMS, Web Database, Off-line Database QR code applications Augmented reality applications for mobile platform
  • 23. Interactive Media Marketing We are experts at helping both B-to-B and B-to-C clients understand how the Web and other interactive media can enhance their existing business assets. We help you leverage them into significant ROI, whether you measure that in sales, leads, readership, awareness or business efficiencies. A Web brand is judged not just by fonts and Colors. The user’s experience on the site is the critical factor. We are experts at helping both B-to-B and B-to-C clients understand how the Web and other interactive media can enhance their existing business assets. We help you leverage them into significant ROI, whether you measure that in sales, leads, readership, awareness or business efficiencies.
  • 24. Search Organic | Paid Display Brand | Performance Campaigns Mail Marketing Social Marketing & Reputation Management Social Apps. Social Media Optimisation -Identifying & managing relationships with bloggers. Social bookmarking & tagging. Managing video content with tags. Viral Marketing Mobile Banner | Audio/Video | Device/Profile Targeted Email Marketing
  • 25. Web PR • Publishing & releasing news on the web • Keeping track of UGC related to a brand • Reputation management online – Co-ordination for replies to negative UGC – Publishing highly optimized positive articles to improve the balance of positive articles in SEO • Publishing & releasing news on the web • Keeping track of UGC related to a brand • Reputation management online – Co-ordination for replies to negative UGC – Publishing highly optimized positive articles to improve the balance of positive articles in SEO
  • 26. Hella is one of the most premier and known automobile companies in the world. A market leader in almost every other sense, Hella was struggling with its online presence for India operations. An elementary, brochure-ware website was all that it had to boast of. As a result, Hella was on the hunt for a full-spectrum digital agency that could take it ahead on the interactive curve and keep it firmly on top. Even then Hella’s aspirations from the Web were restricted to getting a vanilla and updated website going. Until it hired Marketech. The latter not only whiffed into Hella a new sense of belief in the Web, it also delivered end-to-end interactive solutions and cutting-edge customer engagement tools. At Marketech we don’t just ‘do-for-you’. We think for you. Our engagement with Hella includes- • Corporate Website • D2S Microsite • Search Optimization & Search Marketing • Online Advertising - Launch & Lead Campaigns • Social Marketing • Tactical Promo Campaigns • Brand Ambassador driven Events & Promos Technology at Hella • Real-Time Inventory/Stock Status • Order Status • Schemes and Offer Management • Target vs Achievement Status • Sales force Performance Score Card • Interactive Tools, Notices / Circulars related to HR and Sales • Brand Promotion • Customer Feedback on existing products and new launches • Real-time integration with Microsoft Navision, Botree & BI system. • Mobile version of portal • MIS Reports and Email/SMS Alerts Technology at Hella • Real-Time Inventory/Stock Status • Order Status • Schemes and Offer Management • Target vs Achievement Status • Sales force Performance Score Card • Interactive Tools, Notices / Circulars related to HR and Sales • Brand Promotion • Customer Feedback on existing products and new launches • Real-time integration with Microsoft Navision, Botree & BI system. • Mobile version of portal • MIS Reports and Email/SMS Alerts Even then Hella’s aspirations from the Web were restricted to getting a vanilla and updated website going. Until it hired Marketech. The latter not only whiffed into Hella a new sense of belief in the Web, it also delivered end-to-end interactive solutions and cutting-edge customer engagement tools. At Marketech we don’t just ‘do-for-you’. We think for you. Our engagement with Hella includes- • Corporate Website • D2S Microsite • Search Optimization & Search Marketing • Online Advertising - Launch & Lead Campaigns • Social Marketing • Tactical Promo Campaigns • Brand Ambassador driven Events & Promos Technology at Hella • Real-Time Inventory/Stock Status • Order Status • Schemes and Offer Management • Target vs Achievement Status • Sales force Performance Score Card • Interactive Tools, Notices / Circulars related to HR and Sales • Brand Promotion • Customer Feedback on existing products and new launches • Real-time integration with Microsoft Navision, Botree & BI system. • Mobile version of portal • MIS Reports and Email/SMS Alerts Technology at Hella • Real-Time Inventory/Stock Status • Order Status • Schemes and Offer Management • Target vs Achievement Status • Sales force Performance Score Card • Interactive Tools, Notices / Circulars related to HR and Sales • Brand Promotion • Customer Feedback on existing products and new launches • Real-time integration with Microsoft Navision, Botree & BI system. • Mobile version of portal • MIS Reports and Email/SMS Alerts
  • 27. Application Development PHP based site for Searching Dealer Services for Vehicles Official Mobile App of Sachin Tendulkar developed for Andorid, iPhone, iPad Official Airtel App for Formula 1 2012 developed for Android, iPhone, Blackberry, Windows Phone *Third Party
  • 28. Client: E-tutors Web, Online training module, Client: Mint Web, Mobile, Social, Media buying Client: BBGSITE Online Casino Game
  • 29. Work
  • 30. Some recent work: Design, Coding & Content Globe Capital: IT Infrastructure for online Trading Globe Capital: IT Infrastructure for online Trading
  • 31. *Third Party
  • 32. DIGITAL Client: - Online Marketing: CANIFA Fashion & VTV3, Vietnam Services: Designed & developed Facebook application for a photo contest organized by Do Re Mi TV show & CANIFA Fashion. Ecommerce Story : MONDO VIETNAM mondo-bazaard.com Ecommerce Story : MONDO VIETNAM mondo-bazaard.com Hospitality Cinnamon stays Cinnamonstays.in Ranked No.1 on TripAdvisor in Gurgaon *Third Party
  • 33. The world leader in manufacturing support products was looking for an agency that could manage its internal brand communication using online Furthermore, in line with its legacy for innovation, UFLEX is eager to consider progressive ideas in the digital space. Based on its rich experience in delivering world-class digital solutions, Marketech has been able to establish a strong association with UFLEX serving its digital needs. Our engagement with UFLEX includes- • Website Management • Content Development • Search Optimization • Social Marketing Consulting • Company CRM Portal Creation Furthermore, in line with its legacy for innovation, UFLEX is eager to consider progressive ideas in the digital space. Based on its rich experience in delivering world-class digital solutions, Marketech has been able to establish a strong association with UFLEX serving its digital needs. Our engagement with UFLEX includes- • Website Management • Content Development • Search Optimization • Social Marketing Consulting • Company CRM Portal Creation
  • 34. “Mint Checkpoint Quiz” 25000 FB fans gained in 3 weeks. 2500 contest participations. . “Mint Checkpoint Quiz” 25000 FB fans gained in 3 weeks. 2500 contest participations. .
  • 35. KST is one of the leading real estate developer companies. KST was looking for a full-service digital agency that could strategize and build its web presence from scratch for the India chapter. Having set off the mark with the launch of corporate website, the objective was to swiftly engage the Internet medium actively for communication, marketing and business support. By virtue of being equipotent across web design, web technology, search marketing, online advertising, mobile solutions; Marketech has been able to make KST an active consumer and beneficiary of the web medium. Today KST’s web presence meets and exceeds that of other much older and top renowned names in real estate business in the country. Our engagement with KST includes- • Corporate Website, m-Site | Project Website(s) Creation • Search Marketing – Organic and Paid • Online Advertising – consulting, planning and execution • Customer Portal and Broker Portal • Digital Creative Works- EDM, Flash Presentations By virtue of being equipotent across web design, web technology, search marketing, online advertising, mobile solutions; Marketech has been able to make KST an active consumer and beneficiary of the web medium. Today KST’s web presence meets and exceeds that of other much older and top renowned names in real estate business in the country. Our engagement with KST includes- • Corporate Website, m-Site | Project Website(s) Creation • Search Marketing – Organic and Paid • Online Advertising – consulting, planning and execution • Customer Portal and Broker Portal • Digital Creative Works- EDM, Flash Presentations
  • 36. KEY WHITE LABEL PROJECTS HTML 5 based responsive website for leading car company (Agency work) Titanium platform based Mobile App for a leading media house (Outsourced by Tech firm) Logo Development for a leading Real Estate Company (Agency Work) Application and Game Development for leading car company (Agency work) Creation of Internal chat application, covering entire ERP report (Agency Work) Sales reporting system for a leading Consumer electronics brand (Agency work) Online Trading Platform for Trade X Open X customization for Ad server HTML 5 based responsive website for leading car company (Agency work) Titanium platform based Mobile App for a leading media house (Outsourced by Tech firm) Logo Development for a leading Real Estate Company (Agency Work) Application and Game Development for leading car company (Agency work) Creation of Internal chat application, covering entire ERP report (Agency Work) Sales reporting system for a leading Consumer electronics brand (Agency work) Online Trading Platform for Trade X Open X customization for Ad server
  • 37. SOLUTION Huge Digital world, billions of people and lot more possibilities
  • 38. PROJECT SERVICING • Marketech shall depute a Project Manager (PM) Project Servicing Team Project Servicing Team Client Visit • Regular periodic tele-conversations are advised for discussions and approvals during development phase • PM shall visit the client’s office on regular interval Client VisitClient Visit • Project Servicing team shall be available between 1000 hours and 1900 hours on all working days. • The team personnel can also be contacted over phone beyond regular working hours. Team Availability Team Availability
  • 39. A Presentation by Marketech IT Solutions Thank you…