A VIRTUAL PINBOARD “Our goal is to connect everyone in the world through the ‘things’ they find interesting.” - Pinterest› Pinterest lets you “organize and share all the beautiful things you find on the web.”› People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.› Users can browse pinboards created by other people — a great way to discover new things and get inspiration from people with the same interests.
HISTORY:Contrary to popular belief, Pinterest was not anovernight success. It took four years for the site totake off.Late 2009› Ben Silbermann, an ex-Google employee, launches Pinterest with some friends. Photo credit: Business InsiderBeginning of 2011› Silbermann hires designer Evan Sharp, taking himaway from Facebook.March 2011› Pinterest launches iPhone appAugust 2011› Time magazine lists Pinterest in its “50 Best Web-sites of 2011” article
HISTORY:December 2011› interest becomes one of the top 10 largest social P network services, according to Hitwise data, with 11 million total visits per weekJanuary 2012› tudy names Pinterest as top traffic driver S for retailers Photo credit: Business Insider› echCrunch names Pinterest as “Best Startup T of 2011”February 2012› Pinterest hits 10 million U.S. monthly unique visitorsMarch 2012› interest becomes the third largest social network P in the U.S., just next to Facebook and Twitter, sur- passing Linkedin and Tagged.
HISTORY:August 2012 Photo credit: Business Insider› interest removes invite-only status POctober 2012› Pinterest allows users to verify their websitesNovember 2012› interest introduces “secret boards” P› The site launches usiness pages b
BENEFITS FOR BUSINESSES› isual: An opportunity to be visual, a huge part of any content strategy V› isibility: Be found in the third largest social network V› Corporate culture: nother way to showcase your employees and your A company’s values› arket research: Get to know potential customers and journalists — and M understand what inspires them (or what they want)› et inspiration: View other users’ pins to get marketing and business ideas G
BEST PRACTICES1. Set your account properly › Make it easy for people to find you by completing your profile › Select a username that’s consistent with your other social profiles › Connect your Twitter and Facebook accounts
BEST PRACTICES2. Set up your initial boards. › Think about what your ideal customers might pin › Use descriptive keywords for your board title and description › Add a category
BEST PRACTICES3. Review the Pinterest etiquette. › Be respectful in your comments and pins › Be authentic › Credit your sources
BEST PRACTICES4. Start pinning. › Install the “Pin It” bookmarklet to your browser › Pin your own stuff, but also pin others’ images and videos › Edit your board’s cover photos
BEST PRACTICES5. Pin interesting stuff. › Educate - pin infographics, charts, etc. › Pin images related to your brand and your customers › Show the people behind your brand
BEST PRACTICES6. Create ‘pinnable’ content. › Invest in high-quality photos and videos › Use at least one image for blog posts and other website content › Try pinning your images to see how ‘pinnable’ they are
BEST PRACTICES7. Verify your Pinterest account. › dds authority to your account by letting you verify that you own A the website on your Pinterest profile › Go to the “Settings” page and click the “Verify Website” button
BEST PRACTICES8. When appropriate, add your product’s price. › Product prices are added as a badge to pins
BEST PRACTICES9. Engage! › Comment on, re-pin, and like other people’s pins › heck who is pinning your website’s content — and thank them: C http://pinterest.com/source/YourWebsite.com/ › Spread out your pins throughout the day
BEST PRACTICES10. Follow great examples. › Follow brands such as Etsy, Mashable and Pinterest › Check Pinterest’s case studies
BEST PRACTICES11. Grow your Pinterest audience. › Add the Pinterest widget on your website › Include a Pinterest button on your email newsletters › Cross-promote on Twitter, Facebook, etc.
About Global BendBased in Vancouver, Global Bend provides digital marketing solutions forsmall and medium sized enterprises looking to grow their online pres-ence. We drive traffic to our clients through media giants like Google,Facebook, MSN and Twitter and maintain a strong focus on convertingthat traffic into business for you.Proudly Canadian owned and operated, Global Bend leads through inno-vation while being true to its geographical roots. Committed to deliver-ing a unique digital experience to our customers, Global Bend focuseson real-time customer interaction with top-quality topical content.For more information:Contact us at (778) 870-2276 or email us at email@example.com://www.globalbend.com
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