The Story of Global-Arena.com for Companies and Investment Promotion Agencies that promote locations for business

1. February 23, 2011 www.global-arena.com 1

2. This is our current international advertising campaign
February 23, 2011 www.global-arena.com 2

3. We connect Companies, Locations and Talent, to
share information about the competitiveness,
attractiveness and opportunities in the places people
choose to build their business, career and live.
www.global-arena.com

4. Key FDI business challenge – cost of opportunity
• Shifting focus to high growth business areas and Emerging Markets
• Creating new opportunities in emerging markets
• Identification of future growth markets
• Difficulty to connect with prospects globally (China)
• Lack of Competitive Comparison
• Positive perceptions are hard to build
• Too many unproductive leads
• Lack of online and private sector capabilities
February 23, 2011 www.global-arena.com 4

5. Economic growth returns but VERY DIFFERENT!
Online is crucial innovation in FDI’s end-to-end future model
• The only solution that increases opportunity AND reduces cost
• The only Just-in-time and real-time targeting of high growth opportunities
• The only sustainable way to create opportunities in emerging markets
• The only access to complex markets (China)
• The only effective global networking
• The only way to engage private sector expertise
• The only global approach to create positive brand perception
February 23, 2011 www.global-arena.com 5

6. February 23, 2011 www.global-arena.com 6

7. February 23, 2011 www.global-arena.com 7

8. We normalize, standardize and combine indicators
about the competitiveness and comparative
advantages of business locations and map them all
onto one Normal Distribution for easy interpretation.
To help companies compare locations and provide valuable insight.
February 23, 2011
www.global-arena.com 8

9. We turn transparency into your competitive advantage
Set the priority of your location factors for the ranking:
Low – Medium - High Low – Medium - High Low – Medium - High
Show results
Labour
cost
market
CZE
HUN
Labour
Produc0vity
Consolidated
Score
10% 10% FRA
Infrastructure
ITA
10% 10% BEL
Educa0on
CHE
Labour
Availability
AUS
10% 10%
POL
Labour
Flexibility
ESP
Market
A=rac0veness
SWE
10% 10% GER
Socio-­‐Poli0cal
NL
10% 10%
De
Cost
of
Living
UK
Taxa0on
0%
20%
40%
60%
80%
100%
120%
February 23, 2011 www.global-arena.com 9

10. We analyse what your Comparative Advantages
are to help you realize your location’s full potential.
Example study report
that shows how the
results of a Comparative
Advantages ranking
study can be visualized.
As a Client you have full
flexibility of the set of
locations and location
factors in the ranking.
Note)
Example shows the Location
Factors mapped to a normal
distribution.
February 23, 2011 www.global-arena.com 10

11. Global-Arena.com
February 23, 2011 www.global-arena.com 11

12. February 23, 2011 www.global-arena.com 12

13. February 23, 2011 www.global-arena.com 13

14. February 23, 2011 www.global-arena.com 14

15. We give companies full transparency about business
locations competitiveness and environment
This is an example of the relative score for Switzerland compared with
countries in the region and location factor settings selected by the user.
February 23, 2011 www.global-arena.com 15

16. Companies use this information to create their
longlist of locations matching their exact needs
February 23, 2011 www.global-arena.com 16

17. Your detailed location profile and Comparative
Advantages ranking position you on the short-list
• Unique added value profile
with interactive ranking
• Focused on your unique
Comparative Advantages
and business opportunities
• Customized on your inputs to
create C-level location
summary
• Integrates all relevant online
content in your business
environment to create the
maximum Network effect
• Google search engine and
social media optimized
February 23, 2011 www.global-arena.com 17

18. February 23, 2011 www.global-arena.com 18

19. February 23, 2011 www.global-arena.com 19

20. www.global-arena.com

21. The The business model
pow
e r of Global-Arena.com
FREE
February 23, 2011 www.global-arena.com 21

22. February 23, 2011 www.global-arena.com 22

23. February 23, 2011 www.global-arena.com 23

24. The The web business model
pow
er o Companies enjoy unlimited access at no
work f charge and without prior registration.
ing  This drives committed deal flow!
onlin
e!
Enhanced
promotion and
acquisition services
• Dealmaker
• Metropolitan
 This defines:
visibility,
opportunity and
lead volume!
February 23, 2011 www.global-arena.com 24

25. Global-Arena.com Target Markets
companies
public
sector
b2b
real
estate
BrIC
North
America
European
Union
Japan
Dev.
Economies
Africa10
February 23, 2011 www.global-arena.com 25

26. First year growth (2010)
# of Locations on Global-Arena.com (October 2010):
900
800
700
600
Cluster
500
Real Estate
400 Location
300 IPA
City
200
100
0
# of locations on Global-Arena.com by end-2011: 5,000+
# of Companies on Global-Arena.com: 1.000/day (forecast for November 2011)
February 23, 2011 www.global-arena.com 26

27. February 23, 2011 www.global-arena.com 27

28. The Bigger it gets – the more it make sense
• Supply and Demand on one dynamic open platform
Increase market activity, dynamism and deal flow
• Highly interactive and engaging website
Turn lead flow into deal flow
• Scientific algorithm to determine search rankings:
GlobalArenaRank™
• User and Network effect oriented business model
• Committed lead flow to your profile(s)
• Premium solutions – to leverage the full competitive potential
• Free on–line registration and basic services
February 23, 2011 www.global-arena.com 28

29. Call to action
Global-Arena.com
February 23, 2011 www.global-arena.com 29

30. Three reasons to join Global-Arena.com now
First, leverage the era of online FDI innovation
• Enjoy instant global visibility for your location
• Start to receive qualified leads from your target audience
• Maximize your deal flow at extremely low cost per transaction
Second, three levels of easy participation:
• Join for Free and start participating
• Dealmaker (enhanced business capabilities)
• Metropolitan (enhanced scale, lowest cost per location and lead)
Third, our commitment to you:
• Instant visibility on Global-Arena.com
• Qualified leads commitment every year
• Search engine optimization (SEO) for your marketing
February 23, 2011 www.global-arena.com 30

31. Unique Marketplace
Global Arena is the leading
innovator in online FDI
business
1. Free & Premium services
2. ChinaConnect initiative
3. OpportunityConnect initiative
Solutions for private & public sector:
• Business Clusters and Parks
• Commercial Real Estate
• Local Enterprise Partnerships
• Regional, Metropolitan and City
development agencies
• National Promotion agencies
February 23, 2011 www.global-arena.com 31

32. The future of FDI deal-making is online
• Competition and transparency always lead to better
economics
• The only FDI platform based on Internet Network
effect working for the Private and Public sector
• Fast becoming the defacto FDI deal making platform
for companies
• Enable global reach without a global organization
• Reduces FDI transaction cost
• The most effective global networking
February 23, 2011 www.global-arena.com 32

33. GlobalArenaRank™: background
• 2003: University of Ghent develops a scientific algorithm solution for
resource allocation, sponsored by Hewlett-Packard and
PriceWaterhouseCoopers
• 2003-2008: Scientific Algorithm (now called GlobalArenaRank™)
successfully deployed in HP and other blue chip companies.
• 2008: Global-Arena.com founded to create the first FDI Marketplace
• October 2009: The new FDI Marketplace goes live
• Today: Best ranked website in the FDI Industry
• February 2011 new website traffic record
February 23, 2011 www.global-arena.com 33

34. GlobalArenaRank™: reduces complexity
Example for the location factor “Social Political stability”:
Raw public- and commercial data sources and survey data are the
input for the creation of one Social Political location factor indicator.
Quality
Assurance
Normalize
One
(1)
and
scale
and
Social
indicator
on
Poli0cal
0%
…
100%
indicator
Data
distribu0on
Correla0on
Note. All our data sources are published on our site, independent, objective and transparent
February 23, 2011 www.global-arena.com 34

35. GlobalArenaRank™: gives you valuable insight
Adding
any
other
loca0on
factor
for
which
data
can
be
obtained
and
integrate
these
using
the
same
scien0fic
method.
Normalize
and
scale
Quality
indicator
on
Assurance
Dozens
of
reliable
0%
…
100%
possible
loca0on
distribu0on
and
Indicators
factor
categories
indicators
Combine
all
Data
loca0on
Correla0on
factor
indicators
Note. All our data sources are published on our site, independent, objective and transparent
February 23, 2011 www.global-arena.com 35

36. GlobalArenaRank™: and easy answers
You can create individual tailor made rankings at
country, regional, metropolitan and city level to
promote and discover business location opportunities.
Your selection of
geography and
location factors
Normalize
and
scale
Quality
indicator
on
Assurance
Dozens
of
reliable
0%
…
100%
possible
loca0on
distribu0on
and
Indicators
factor
indicators
Combine
all
categories
Data
loca0on
Correla0on
factor
indicators
Consolidated ranking
Note. All our data sources are published on our site, independent, objective and transparent
February 23, 2011 www.global-arena.com 36

37. Please join us
February 23, 2011 www.global-arena.com 37