Global Alliance for Public Relations and Communication Management Global Alliance Profile and Membership Information  2009...
Welcome to the Global Alliance  <ul><li>The Global Alliance is an umbrella organisation linking Public Relations and  Comm...
<ul><li>The Global  Alliance  formally established  on 25 October, 2000 after a Public Relations World Congress sponsored ...
<ul><li>2003  – The first World Public Relations Festival was held in Rome, Italy, under the theme “Ethics in Public Relat...
Aims & Objectives <ul><li>To provide a forum to: </li></ul><ul><ul><li>Share ideas and best practice  </li></ul></ul><ul><...
Global Alliance Five-Year Strategic Plan <ul><li>In an effort to fulfil it’s aims and objectives, the Global Alliance  has...
<ul><li>Board Executive Committee </li></ul><ul><ul><li>John Paluszek, Chair, (PRSA, U.S.A.) </li></ul></ul><ul><ul><li>Da...
Global Alliance Current Members 2009 <ul><li>Europe </li></ul><ul><li>Asociaci de Directivos de Comunica, Spain </li></ul>...
Global Alliance Current Members 2009 <ul><li>North & South America </li></ul><ul><li>Canadian Public Relations Society, Ca...
Global Alliance Recent & Current Initiatives <ul><li>Launched Sponsorship & Partnership 2009 initiative whose benefits amo...
Global Alliance New & Improved Website <ul><li>Up to date GA  Member  and PR Industry news via RSS feeds </li></ul><ul><li...
Global Alliance Knowledge Centre <ul><li>The Global Alliance aims to build a diverse body of knowledge to assist public re...
Global Alliance Bimonthly E-newsletter <ul><li>Amongst a host of insightful articles that include a commentary from the Gl...
Global Alliance Online Social Networking <ul><li>Linkedin profile complete with own group for discussion </li></ul><ul><li...
<ul><li>November 2009, Lugano Switzerland </li></ul><ul><ul><li>Special general membership meeting </li></ul></ul><ul><li>...
World Public Relations Forum (WPRF) 2010 <ul><ul><li>Organizer:  The Global Alliance in partnership with the Swedish Publi...
<ul><li>The new Global Alliance membership package has many important benefits, amongst them: </li></ul><ul><ul><li>Your m...
<ul><li>Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Allia...
Global Alliance Fee Structure 2009-2010 National Association Members Affiliated Association Members 1 – 300 Individual  Me...
GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Global Alliance Center  | Global Alliance for Public Rel...
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Global Alliance Profile and Membership Information 2009-2010 (Potential Members)

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The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide

Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession

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Global Alliance Profile and Membership Information 2009-2010 (Potential Members)

  1. 1. Global Alliance for Public Relations and Communication Management Global Alliance Profile and Membership Information 2009-2010 (For Potential Members) Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
  2. 2. Welcome to the Global Alliance <ul><li>The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide </li></ul><ul><li>Amongst its mission the Global Alliance seeks to enhance the Public Relations profession and its professionals around the world working in the following areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about ) </li></ul><ul><ul><li>Unify & Link </li></ul></ul><ul><ul><li>Professional Standards </li></ul></ul><ul><ul><li>Member Development </li></ul></ul><ul><ul><li>Service to the members and profession </li></ul></ul><ul><li>The Global Alliance intends not only to embrace the value of diversity within the Public Relations profession but also focus on common principles within the profession. </li></ul>
  3. 3. <ul><li>The Global Alliance formally established on 25 October, 2000 after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations Association. </li></ul><ul><li>Established through the coming together of leaders from various professional associations </li></ul><ul><li>More than 20 national and international associations were actively involved in the founding of this historic framework. </li></ul>History & Key Landmarks of the Global Alliance <ul><li>History </li></ul>
  4. 4. <ul><li>2003 – The first World Public Relations Festival was held in Rome, Italy, under the theme “Ethics in Public Relations” </li></ul><ul><li>2006 – Participation in the Rome World Congress on Communication for Development, promoted by the United Nations </li></ul><ul><li>2008 – Re-launch of the Global Alliance website making it one of the central resources for the on-line PR community </li></ul><ul><li>2008 – Global Alliance Center established at the Università della Svizzera italiana, Lugano, Switzerland </li></ul><ul><li>2010 - World Public Relations Forum (WPRF) 2010, </li></ul><ul><li>Stockholm, Sweden </li></ul>History & Key Landmarks of the Global Alliance <ul><li>Key Landmarks </li></ul>
  5. 5. Aims & Objectives <ul><li>To provide a forum to: </li></ul><ul><ul><li>Share ideas and best practice </li></ul></ul><ul><ul><li>Seek common interests and standards </li></ul></ul><ul><ul><li>Provide a better understanding of the unique aspects of each culture in which practitioners operate </li></ul></ul><ul><li>To offer access to information regarding: </li></ul><ul><ul><li>Regional or international conferences and seminars </li></ul></ul><ul><ul><li>Case studies </li></ul></ul><ul><ul><li>Awards programs </li></ul></ul><ul><ul><li>Benchmarking research </li></ul></ul><ul><ul><li>Networking opportunities for professionals </li></ul></ul><ul><li>To serve as a vehicle for examining: </li></ul><ul><ul><li>Ethical standards </li></ul></ul><ul><ul><li>Universal accreditation options </li></ul></ul><ul><ul><li>Initiatives to strengthen the profession around the </li></ul></ul><ul><ul><li>world </li></ul></ul>
  6. 6. Global Alliance Five-Year Strategic Plan <ul><li>In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a new five-year strategic plan, 2009-2014. </li></ul><ul><li>The strategic priorities for the five-year period include: </li></ul><ul><ul><li>Creating value for member associations & practitioners; </li></ul></ul><ul><ul><li>Enhancing member engagement & participation; </li></ul></ul><ul><ul><li>Growing visibility & influence; </li></ul></ul><ul><ul><li>Securing the financial model; </li></ul></ul><ul><ul><li>PR “R & D” / Innovation </li></ul></ul>
  7. 7. <ul><li>Board Executive Committee </li></ul><ul><ul><li>John Paluszek, Chair, (PRSA, U.S.A.) </li></ul></ul><ul><ul><li>Dan Tisch, Chair Elect, (CPRS) Canada </li></ul></ul><ul><ul><li>Amanda Jane Succi, Secretary (FERPI, Italy) </li></ul></ul><ul><ul><li>William Murray, Treasurer (PRSA, U.S.A.) </li></ul></ul><ul><ul><li>Paul Mylrea, Director, (CIPR, United Kingdom) </li></ul></ul><ul><li>Immediate Past Chair </li></ul><ul><ul><li>Colin Farrington (CIPR, United Kingdom) </li></ul></ul>Global Alliance Executive Board & Delegates
  8. 8. Global Alliance Current Members 2009 <ul><li>Europe </li></ul><ul><li>Asociaci de Directivos de Comunica, Spain </li></ul><ul><li>Association of Lithuanian PR Specialists, Lithuania </li></ul><ul><li>Austrian Public Relations Society, Austria </li></ul><ul><li>Belgian Public Relations Centre, Belgium </li></ul><ul><li>Bulgarian National PR Association, Bulgaria </li></ul><ul><li>Chartered Institute of Public Relations, United Kingdom </li></ul><ul><li>Communication Publique, France </li></ul><ul><li>Confederation Europeene Des Relations Publiques, Belgium </li></ul><ul><li>Croatian Public Relations Association, Croatia </li></ul><ul><li>Estonian Public Relations Association, Estonia </li></ul><ul><li>Federazione Relazioni Pubbliche Italiana, Italy </li></ul><ul><li>German Public Relations Association, German </li></ul><ul><li>Hungarian Public Relations Association, Hungary </li></ul><ul><li>Komora Public Relations, Czech Republic </li></ul><ul><li>Europe (Continued) </li></ul><ul><li>Latvian Public Relations Association, Latvia </li></ul><ul><li>Norwegian Communication Association, Norway </li></ul><ul><li>PRIME-European Student Association, France </li></ul><ul><li>Public Relations Institute of Ireland, Ireland </li></ul><ul><li>Public Relations Society of Slovenia, Slovenia </li></ul><ul><li>Russian Public Relations Association, Russia </li></ul><ul><li>Schweizerische Public Relations Gesellschaft (PR Suisse), Switzerland </li></ul><ul><li>Swedish Public Relations Association, Sweden </li></ul><ul><li>Turkish Public Relations Association, Turkey </li></ul><ul><li>UJJEF – Communication et Enterprise, France </li></ul>
  9. 9. Global Alliance Current Members 2009 <ul><li>North & South America </li></ul><ul><li>Canadian Public Relations Society, Canada </li></ul><ul><li>International Association of Business Communicators, United States of America </li></ul><ul><li>Public Relations Society of America, United States of America </li></ul><ul><li>Federal Council of Public Relations Professionals, Brazil </li></ul><ul><li>Inter-American Confederations of Public Relations, Brazil </li></ul><ul><li>Mexican Association of Public Relations Professionals, Mexico </li></ul><ul><li>Public Relations Society of Puerto Rico, Puerto Rico </li></ul><ul><li>Asia, Oceania, Middle East & Africa </li></ul><ul><li>Institute of Public Relations Malaysia, Malaysia </li></ul><ul><li>Institute of Public Relations of Singapore, Singapore </li></ul><ul><li>Korea Public Relations Association (KoreaPR), South Korea </li></ul><ul><li>Public Relations Society of India, India </li></ul><ul><li>Public Relations Society of Indonesia, Indonesia </li></ul><ul><li>Public Relations Society of the Philippines, Philippines </li></ul><ul><li>Public Relations Institute of Australia, Australia </li></ul><ul><li>Public Relations Institute of New Zealand, New Zealand </li></ul><ul><li>African Public Relations Association, Nigeria </li></ul><ul><li>Institute of Public Relations Ghana, Ghana </li></ul><ul><li>Nigerian Institute of Public Relations, Nigeria </li></ul><ul><li>Public Relations Society of Kenya, Kenya </li></ul><ul><li>Public Relations Institute of Southern Africa, South Africa </li></ul><ul><li>Public Relations Association of Uganda, Uganda </li></ul><ul><li>  </li></ul>
  10. 10. Global Alliance Recent & Current Initiatives <ul><li>Launched Sponsorship & Partnership 2009 initiative whose benefits amongst other things serves to create value for member associations and securing the financial model </li></ul><ul><ul><li>The Global Alliance aims to make available to member associations templates of key projects such as the Sponsorship & Partnership for use within their own initiatives </li></ul></ul><ul><li>Developing new media and communication channels e.g. Webinar series </li></ul><ul><li>Advance the Global Alliance service provision through Speakers Bureau </li></ul><ul><ul><li>As a member you have the opportunity to be part of the Global Alliance’s Speaker’s Bureau </li></ul></ul><ul><li>New & improved GA website integrating all of the GA’s </li></ul><ul><li>Projects and initiatives as well as providing you with central </li></ul><ul><li>Global information hub </li></ul>
  11. 11. Global Alliance New & Improved Website <ul><li>Up to date GA Member and PR Industry news via RSS feeds </li></ul><ul><li>Flexibility in sharing articles through the integrated “Share Buttons” </li></ul><ul><li>Quick access to ALL of GA’s on line social networking activities </li></ul><ul><li>International Job Center for both employers and job seekers </li></ul><ul><li>Easy to use Knowledge Center; a centralised information hub </li></ul>
  12. 12. Global Alliance Knowledge Centre <ul><li>The Global Alliance aims to build a diverse body of knowledge to assist public relations and communication management professionals in their work. </li></ul><ul><li>The Knowledge Centre offers you amongst other things: - </li></ul><ul><ul><li>Guidelines and research papers </li></ul></ul><ul><ul><li>Case studies of award winning PR campaigns </li></ul></ul><ul><ul><li>Speeches </li></ul></ul><ul><ul><li>Policy documents </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Templates </li></ul></ul><ul><ul><li>Industry reports </li></ul></ul><ul><li>Opportunity to contribute articles and material to the Knowledge Centre </li></ul>
  13. 13. Global Alliance Bimonthly E-newsletter <ul><li>Amongst a host of insightful articles that include a commentary from the Global Alliance Chairman , the GA e-newsletter is packed with: - </li></ul><ul><ul><li>Research publications </li></ul></ul><ul><ul><li>Upcoming events </li></ul></ul><ul><ul><li>Current Global Alliance projects </li></ul></ul><ul><ul><li>Social networking highlights </li></ul></ul><ul><ul><li>Guest columnists </li></ul></ul><ul><ul><li>Featured jobs </li></ul></ul><ul><li>As a member of the Global Alliance not only will you read what other professionals in the PR industry have to say, but you can also have your article featured in the e-newsletter </li></ul>
  14. 14. Global Alliance Online Social Networking <ul><li>Linkedin profile complete with own group for discussion </li></ul><ul><li>Amongst other benefits, the Global Alliance group offers: </li></ul><ul><ul><li>Intra profession networking and connection </li></ul></ul><ul><ul><li>Real time discussion opportunities on various PR topics </li></ul></ul><ul><ul><li>Live news feeds from the Pubic Relations industry </li></ul></ul><ul><ul><li>Job board </li></ul></ul>
  15. 15. <ul><li>November 2009, Lugano Switzerland </li></ul><ul><ul><li>Special general membership meeting </li></ul></ul><ul><li>June 2010, Stockholm, Sweden </li></ul><ul><ul><li>World Public Relations Forum (WPRF) </li></ul></ul>Global Alliance Upcoming Events
  16. 16. World Public Relations Forum (WPRF) 2010 <ul><ul><li>Organizer: The Global Alliance in partnership with the Swedish Public Relations Association </li></ul></ul><ul><ul><li>Location: Stockholm, Sweden </li></ul></ul><ul><ul><li>Date: June 14, 2010 to June 15, 2010 </li></ul></ul><ul><ul><li>Website: www.globalalliancepr.org/event.php?id=8 </li></ul></ul><ul><ul><li>The Swedish Public Relations Association warmly welcomes you to Stockholm for the 6th World Public Relations Forum. The theme for the conference is &quot;Communicative Organisations - in pursuit of a new paradigm&quot;.  We take off in our recently finished unique research project &quot;Business Effective Communication&quot;. The results are summarized by professor Sven Hamrefors in a published video at http://vimeo.com/3335021 </li></ul></ul><ul><li>&quot;Communicative organisations - in pursuit of a new paradigm&quot; </li></ul>
  17. 17. <ul><li>The new Global Alliance membership package has many important benefits, amongst them: </li></ul><ul><ul><li>Your members are part of a global community of 160,000 public relations professionals – a unique marketing opportunity to current and prospective members </li></ul></ul><ul><ul><li>Discounted access to conferences put on by the GA member associations in other countries for your members </li></ul></ul><ul><ul><li>Enables you to participate in international collaboration to raise standards, share knowledge, advocate for the profession and grow as well as strengthen public relations associations like yours </li></ul></ul><ul><ul><li>It demonstrates your commitment to a shared vision to advance the public relations profession and the global society we serve </li></ul></ul>Global Alliance Membership: An Insight & Fee Structure
  18. 18. <ul><li>Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Alliance is moving to a fee structure that aligns GA dues with the number of individual public relations practitioners who belong to the member association </li></ul><ul><li>We are confident this will broaden the GA’s membership base by reducing fees for small associations, while creating a stable and sustainable financial model </li></ul><ul><li>Other sources of revenue are currently being pursued such as a comprehensive sponsorship/partnership program </li></ul>Global Alliance Membership: An Insight & Fee Structure
  19. 19. Global Alliance Fee Structure 2009-2010 National Association Members Affiliated Association Members 1 – 300 Individual Members EUR 150 EUR 120 300 – 1000 Individual Members EUR 300 EUR 240 1000 – 2000 Individual Members EUR 500 EUR 400 More Than 2000 Individual Members EUR 1000 EUR 800 PR Research Organisations, Councils & Others N/a EUR 400
  20. 20. GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Global Alliance Center | Global Alliance for Public Relations and Communications Management Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland phone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail info@globalalliancepr.org | website www.globalalliancepr.org Thank You for Your Consideration in Joining the Global Alliance. We Look Forward to Your Association Joining Us in Sharing Our Vision to Advance the Public Relations Profession Please kindly use the attached form to identify the current size of your association, and your membership category, and return to the address below
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