Global Alliance for Public Relations and Communication Management Global Alliance Profile and Membership Information 2009-2010 (For Potential Members) Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession

Welcome to the Global Alliance The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide Amongst its mission the Global Alliance seeks to enhance the Public Relations profession and its professionals around the world working in the following areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about ) Unify & Link Professional Standards Member Development Service to the members and profession The Global Alliance intends not only to embrace the value of diversity within the Public Relations profession but also focus on common principles within the profession.

The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide

Amongst its mission the Global Alliance seeks to enhance the Public Relations profession and its professionals around the world working in the following areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about )

Unify & Link

Professional Standards

Member Development

Service to the members and profession

The Global Alliance intends not only to embrace the value of diversity within the Public Relations profession but also focus on common principles within the profession.

The Global Alliance formally established on 25 October, 2000 after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations Association. Established through the coming together of leaders from various professional associations More than 20 national and international associations were actively involved in the founding of this historic framework. History & Key Landmarks of the Global Alliance History

The Global Alliance formally established on 25 October, 2000 after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations Association.

Established through the coming together of leaders from various professional associations

More than 20 national and international associations were actively involved in the founding of this historic framework.

History

2003 – The first World Public Relations Festival was held in Rome, Italy, under the theme “Ethics in Public Relations” 2006 – Participation in the Rome World Congress on Communication for Development, promoted by the United Nations 2008 – Re-launch of the Global Alliance website making it one of the central resources for the on-line PR community 2008 – Global Alliance Center established at the Università della Svizzera italiana, Lugano, Switzerland 2010 - World Public Relations Forum (WPRF) 2010, Stockholm, Sweden History & Key Landmarks of the Global Alliance Key Landmarks

2003 – The first World Public Relations Festival was held in Rome, Italy, under the theme “Ethics in Public Relations”

2006 – Participation in the Rome World Congress on Communication for Development, promoted by the United Nations

2008 – Re-launch of the Global Alliance website making it one of the central resources for the on-line PR community

2008 – Global Alliance Center established at the Università della Svizzera italiana, Lugano, Switzerland

2010 - World Public Relations Forum (WPRF) 2010,

Stockholm, Sweden

Key Landmarks

Aims & Objectives To provide a forum to: Share ideas and best practice Seek common interests and standards Provide a better understanding of the unique aspects of each culture in which practitioners operate To offer access to information regarding: Regional or international conferences and seminars Case studies Awards programs Benchmarking research Networking opportunities for professionals To serve as a vehicle for examining: Ethical standards Universal accreditation options Initiatives to strengthen the profession around the world

To provide a forum to:

Share ideas and best practice

Seek common interests and standards

Provide a better understanding of the unique aspects of each culture in which practitioners operate

To offer access to information regarding:

Regional or international conferences and seminars

Case studies

Awards programs

Benchmarking research

Networking opportunities for professionals

To serve as a vehicle for examining:

Ethical standards

Universal accreditation options

Initiatives to strengthen the profession around the

world

Global Alliance Five-Year Strategic Plan In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a new five-year strategic plan, 2009-2014. The strategic priorities for the five-year period include: Creating value for member associations & practitioners; Enhancing member engagement & participation; Growing visibility & influence; Securing the financial model; PR “R & D” / Innovation

In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a new five-year strategic plan, 2009-2014.

The strategic priorities for the five-year period include:

Creating value for member associations & practitioners;

Enhancing member engagement & participation;

Growing visibility & influence;

Securing the financial model;

PR “R & D” / Innovation

Board Executive Committee John Paluszek, Chair, (PRSA, U.S.A.) Dan Tisch, Chair Elect, (CPRS) Canada Amanda Jane Succi, Secretary (FERPI, Italy) William Murray, Treasurer (PRSA, U.S.A.) Paul Mylrea, Director, (CIPR, United Kingdom) Immediate Past Chair Colin Farrington (CIPR, United Kingdom) Global Alliance Executive Board & Delegates

Board Executive Committee

John Paluszek, Chair, (PRSA, U.S.A.)

Dan Tisch, Chair Elect, (CPRS) Canada

Amanda Jane Succi, Secretary (FERPI, Italy)

William Murray, Treasurer (PRSA, U.S.A.)

Paul Mylrea, Director, (CIPR, United Kingdom)

Immediate Past Chair

Colin Farrington (CIPR, United Kingdom)

Global Alliance Current Members 2009 Europe Asociaci de Directivos de Comunica, Spain Association of Lithuanian PR Specialists, Lithuania Austrian Public Relations Society, Austria Belgian Public Relations Centre, Belgium Bulgarian National PR Association, Bulgaria Chartered Institute of Public Relations, United Kingdom Communication Publique, France Confederation Europeene Des Relations Publiques, Belgium Croatian Public Relations Association, Croatia Estonian Public Relations Association, Estonia Federazione Relazioni Pubbliche Italiana, Italy German Public Relations Association, German Hungarian Public Relations Association, Hungary Komora Public Relations, Czech Republic Europe (Continued) Latvian Public Relations Association, Latvia Norwegian Communication Association, Norway PRIME-European Student Association, France Public Relations Institute of Ireland, Ireland Public Relations Society of Slovenia, Slovenia Russian Public Relations Association, Russia Schweizerische Public Relations Gesellschaft (PR Suisse), Switzerland Swedish Public Relations Association, Sweden Turkish Public Relations Association, Turkey UJJEF – Communication et Enterprise, France

Europe

Asociaci de Directivos de Comunica, Spain

Association of Lithuanian PR Specialists, Lithuania

Austrian Public Relations Society, Austria

Belgian Public Relations Centre, Belgium

Bulgarian National PR Association, Bulgaria

Chartered Institute of Public Relations, United Kingdom

Communication Publique, France

Confederation Europeene Des Relations Publiques, Belgium

Croatian Public Relations Association, Croatia

Estonian Public Relations Association, Estonia

Federazione Relazioni Pubbliche Italiana, Italy

German Public Relations Association, German

Hungarian Public Relations Association, Hungary

Komora Public Relations, Czech Republic

Europe (Continued)

Latvian Public Relations Association, Latvia

Norwegian Communication Association, Norway

PRIME-European Student Association, France

Public Relations Institute of Ireland, Ireland

Public Relations Society of Slovenia, Slovenia

Russian Public Relations Association, Russia

Schweizerische Public Relations Gesellschaft (PR Suisse), Switzerland

Swedish Public Relations Association, Sweden

Turkish Public Relations Association, Turkey

UJJEF – Communication et Enterprise, France

Global Alliance Current Members 2009 North & South America Canadian Public Relations Society, Canada International Association of Business Communicators, United States of America Public Relations Society of America, United States of America Federal Council of Public Relations Professionals, Brazil Inter-American Confederations of Public Relations, Brazil Mexican Association of Public Relations Professionals, Mexico Public Relations Society of Puerto Rico, Puerto Rico Asia, Oceania, Middle East & Africa Institute of Public Relations Malaysia, Malaysia Institute of Public Relations of Singapore, Singapore Korea Public Relations Association (KoreaPR), South Korea Public Relations Society of India, India Public Relations Society of Indonesia, Indonesia Public Relations Society of the Philippines, Philippines Public Relations Institute of Australia, Australia Public Relations Institute of New Zealand, New Zealand African Public Relations Association, Nigeria Institute of Public Relations Ghana, Ghana Nigerian Institute of Public Relations, Nigeria Public Relations Society of Kenya, Kenya Public Relations Institute of Southern Africa, South Africa Public Relations Association of Uganda, Uganda

North & South America

Canadian Public Relations Society, Canada

International Association of Business Communicators, United States of America

Public Relations Society of America, United States of America

Federal Council of Public Relations Professionals, Brazil

Inter-American Confederations of Public Relations, Brazil

Mexican Association of Public Relations Professionals, Mexico

Public Relations Society of Puerto Rico, Puerto Rico

Asia, Oceania, Middle East & Africa

Institute of Public Relations Malaysia, Malaysia

Institute of Public Relations of Singapore, Singapore

Korea Public Relations Association (KoreaPR), South Korea

Public Relations Society of India, India

Public Relations Society of Indonesia, Indonesia

Public Relations Society of the Philippines, Philippines

Public Relations Institute of Australia, Australia

Public Relations Institute of New Zealand, New Zealand

African Public Relations Association, Nigeria

Institute of Public Relations Ghana, Ghana

Nigerian Institute of Public Relations, Nigeria

Public Relations Society of Kenya, Kenya

Public Relations Institute of Southern Africa, South Africa

Public Relations Association of Uganda, Uganda

Global Alliance Recent & Current Initiatives Launched Sponsorship & Partnership 2009 initiative whose benefits amongst other things serves to create value for member associations and securing the financial model The Global Alliance aims to make available to member associations templates of key projects such as the Sponsorship & Partnership for use within their own initiatives Developing new media and communication channels e.g. Webinar series Advance the Global Alliance service provision through Speakers Bureau As a member you have the opportunity to be part of the Global Alliance’s Speaker’s Bureau New & improved GA website integrating all of the GA’s Projects and initiatives as well as providing you with central Global information hub

Launched Sponsorship & Partnership 2009 initiative whose benefits amongst other things serves to create value for member associations and securing the financial model

The Global Alliance aims to make available to member associations templates of key projects such as the Sponsorship & Partnership for use within their own initiatives

Developing new media and communication channels e.g. Webinar series

Advance the Global Alliance service provision through Speakers Bureau

As a member you have the opportunity to be part of the Global Alliance’s Speaker’s Bureau

New & improved GA website integrating all of the GA’s

Projects and initiatives as well as providing you with central

Global information hub

Global Alliance New & Improved Website Up to date GA Member and PR Industry news via RSS feeds Flexibility in sharing articles through the integrated “Share Buttons” Quick access to ALL of GA’s on line social networking activities International Job Center for both employers and job seekers Easy to use Knowledge Center; a centralised information hub

Up to date GA Member and PR Industry news via RSS feeds

Flexibility in sharing articles through the integrated “Share Buttons”

Quick access to ALL of GA’s on line social networking activities

International Job Center for both employers and job seekers

Easy to use Knowledge Center; a centralised information hub

Global Alliance Knowledge Centre The Global Alliance aims to build a diverse body of knowledge to assist public relations and communication management professionals in their work. The Knowledge Centre offers you amongst other things: - Guidelines and research papers Case studies of award winning PR campaigns Speeches Policy documents Interviews Templates Industry reports Opportunity to contribute articles and material to the Knowledge Centre

The Global Alliance aims to build a diverse body of knowledge to assist public relations and communication management professionals in their work.

The Knowledge Centre offers you amongst other things: -

Guidelines and research papers

Case studies of award winning PR campaigns

Speeches

Policy documents

Interviews

Templates

Industry reports

Opportunity to contribute articles and material to the Knowledge Centre

Global Alliance Bimonthly E-newsletter Amongst a host of insightful articles that include a commentary from the Global Alliance Chairman , the GA e-newsletter is packed with: - Research publications Upcoming events Current Global Alliance projects Social networking highlights Guest columnists Featured jobs As a member of the Global Alliance not only will you read what other professionals in the PR industry have to say, but you can also have your article featured in the e-newsletter

Amongst a host of insightful articles that include a commentary from the Global Alliance Chairman , the GA e-newsletter is packed with: -

Research publications

Upcoming events

Current Global Alliance projects

Social networking highlights

Guest columnists

Featured jobs

As a member of the Global Alliance not only will you read what other professionals in the PR industry have to say, but you can also have your article featured in the e-newsletter

Global Alliance Online Social Networking Linkedin profile complete with own group for discussion Amongst other benefits, the Global Alliance group offers: Intra profession networking and connection Real time discussion opportunities on various PR topics Live news feeds from the Pubic Relations industry Job board

Linkedin profile complete with own group for discussion

Amongst other benefits, the Global Alliance group offers:

Intra profession networking and connection

Real time discussion opportunities on various PR topics

Live news feeds from the Pubic Relations industry

Job board

November 2009, Lugano Switzerland Special general membership meeting June 2010, Stockholm, Sweden World Public Relations Forum (WPRF) Global Alliance Upcoming Events

November 2009, Lugano Switzerland

Special general membership meeting

June 2010, Stockholm, Sweden

World Public Relations Forum (WPRF)

World Public Relations Forum (WPRF) 2010 Organizer: The Global Alliance in partnership with the Swedish Public Relations Association Location: Stockholm, Sweden Date: June 14, 2010 to June 15, 2010 Website: www.globalalliancepr.org/event.php?id=8 The Swedish Public Relations Association warmly welcomes you to Stockholm for the 6th World Public Relations Forum. The theme for the conference is "Communicative Organisations - in pursuit of a new paradigm". We take off in our recently finished unique research project "Business Effective Communication". The results are summarized by professor Sven Hamrefors in a published video at http://vimeo.com/3335021 "Communicative organisations - in pursuit of a new paradigm"

Organizer: The Global Alliance in partnership with the Swedish Public Relations Association

Location: Stockholm, Sweden

Date: June 14, 2010 to June 15, 2010

Website: www.globalalliancepr.org/event.php?id=8

The Swedish Public Relations Association warmly welcomes you to Stockholm for the 6th World Public Relations Forum. The theme for the conference is "Communicative Organisations - in pursuit of a new paradigm". We take off in our recently finished unique research project "Business Effective Communication". The results are summarized by professor Sven Hamrefors in a published video at http://vimeo.com/3335021

"Communicative organisations - in pursuit of a new paradigm"

The new Global Alliance membership package has many important benefits, amongst them: Your members are part of a global community of 160,000 public relations professionals – a unique marketing opportunity to current and prospective members Discounted access to conferences put on by the GA member associations in other countries for your members Enables you to participate in international collaboration to raise standards, share knowledge, advocate for the profession and grow as well as strengthen public relations associations like yours It demonstrates your commitment to a shared vision to advance the public relations profession and the global society we serve Global Alliance Membership: An Insight & Fee Structure

The new Global Alliance membership package has many important benefits, amongst them:

Your members are part of a global community of 160,000 public relations professionals – a unique marketing opportunity to current and prospective members

Discounted access to conferences put on by the GA member associations in other countries for your members

Enables you to participate in international collaboration to raise standards, share knowledge, advocate for the profession and grow as well as strengthen public relations associations like yours

It demonstrates your commitment to a shared vision to advance the public relations profession and the global society we serve

Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Alliance is moving to a fee structure that aligns GA dues with the number of individual public relations practitioners who belong to the member association We are confident this will broaden the GA’s membership base by reducing fees for small associations, while creating a stable and sustainable financial model Other sources of revenue are currently being pursued such as a comprehensive sponsorship/partnership program Global Alliance Membership: An Insight & Fee Structure

Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Alliance is moving to a fee structure that aligns GA dues with the number of individual public relations practitioners who belong to the member association

We are confident this will broaden the GA’s membership base by reducing fees for small associations, while creating a stable and sustainable financial model

Other sources of revenue are currently being pursued such as a comprehensive sponsorship/partnership program

Global Alliance Fee Structure 2009-2010 National Association Members Affiliated Association Members 1 – 300 Individual Members EUR 150 EUR 120 300 – 1000 Individual Members EUR 300 EUR 240 1000 – 2000 Individual Members EUR 500 EUR 400 More Than 2000 Individual Members EUR 1000 EUR 800 PR Research Organisations, Councils & Others N/a EUR 400

GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Global Alliance Center | Global Alliance for Public Relations and Communications Management Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland phone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail info@globalalliancepr.org | website www.globalalliancepr.org Thank You for Your Consideration in Joining the Global Alliance. We Look Forward to Your Association Joining Us in Sharing Our Vision to Advance the Public Relations Profession Please kindly use the attached form to identify the current size of your association, and your membership category, and return to the address below