Global Alliance Newsletter February 2010


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The Global Alliance for Public Relations and Communication Management newsletter, February 2010.

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Global Alliance Newsletter February 2010

  1. 1.       Global Alliance Newsletter – February 26, 2010 Completing the Accord: Stockholm World Public Relations Forum to set new paradigm This year’s World Public Relations Forum in Stockholm on June 14-15 is set to become the 2010 signature event for the global public relations community, with more than 200 delegates from fifteen nations already registered. Work is already underway on ‘The Stockholm Accords’ and the focused, provocative programme featuring renowned speakers, advanced case studies and delegate interactivity has sparked intense international interest. ‘The Stockholm Accords’ will be the long-term conference outcome and are now in initial development via two global ‘virtual workshops’. The aim is to provide public relations professionals with a new, research-based paradigm that enhances and affirms the critical role of public relations and communication management in organizational success. That role, says Global Alliance Chair, John Paluszek, truly serves communicative organisations in the fast- evolving digital ‘value network society’, and presents unprecedented opportunities for public relations professionals. Global Alliance member associations may want to consider forming delegations to the Forum – several already have taken this step – to add their national or regional voices to this seminal event, which is presented jointly by The Global Alliance and GA member association, The Swedish Public Relations Association. Association Management Seminar boosts WPRF offering “Marketing partnerships and sponsoring strategies in the Association’s world” A seminar tailored specifically for PR and Communication Association managers will be run just prior to the Stockholm World Public Relations Forum. It will focus on “Marketing partnerships and sponsoring strategies in the Associations’ World”, with the GA providing this specially designed event in order to help member associations meet and tackle the daily challenge of increasing the resources necessary to engage and develop membership events. Association managers will work with instructor, Dr. Patrick Cotting, a leading expert in the area of marketing sponsorships. The guest speaker, William (Bill) M. Murray, CAE, President and chief operating officer of the Public Relations Society of America (PRSA), will also present a case study on association management. The main seminar outcome will be a draft
  2. 2.     marketing partnership & sponsoring strategy for implementation and in addition. For more on what the seminar will provide visit as well as guest speakers and seminar instructors click HERE. IPRA and GA sign on to develop worldwide public relations The International Public Relations Association and the Global Alliance for Public Relations and Communication Management signed an unprecedented “Memorandum of Understanding” at the IPRA “International Conference 2010” in Jakarta, February 4th. In a Gala signing ceremony, IPRA President Elizabeth Goenawan Anton and GA Chair John Paluszek executed the document designed to “contribute to the development of the PR profession and the PR industry worldwide by way of collaboration on joint activities.” The prospective cooperative efforts include training, member services, joint events and advocacy for the profession. Read more at and-sign-develop-worldwide-public-relations/ Online mining: IPR research takes on web analytics The ability to directly connect organizational goals with PR efforts has often been elusive in public relations measurement. In a new paper from The Institute for Public Relations, Seth Duncan, Research Manager for Context Analytics, focuses on web analytics as a tool to understand how earned media can directly affect online business goals, such as generating website traffic, sales leads, revenue, and obtaining donations for non-profit organizations. The full paper is available on the institute’s website: New members enter the Alliance The Portuguese Association for Corporate Communications (APCE) is one of three new members of The Global Alliance. APCE was formally welcomed into the Global Alliance, by Chair, John Paluszek, along with the Canadian Council of Public Relations Firms (CCPR) and the Albanian Public Relations Association. To see more on the GA current membership visit India fosters public relations development in Afghanistan The Public Relations Society of India has had a very active quarter. The 31st All India PR Conference was held at Chandigarh in December, with 250 delegates again adopting the GA Ethics Protocol. Dr Ajit Pathak, PRSI’s President also led a training session for a delegation from Afghanistan, sharing the objectives of the GA and the operating format of PRSI. New RiVER running in New Zealand PRINZ, the Public Relations Institute of New Zealand, has launched a new Certificate of Practice in Public Relations and Communication Management. Members taking part in the RiVER continuing professional development (CPD) programme, launched in January, will be awarded the certificate annually when they have accrued the required number of CPD points.
  3. 3.     Paul Dryden, Executive Director of PRiNZ said: “The RiVER programme demonstrates the practitioner’s commitment to professionalism. RiVER is designed for all members, regardless of their career stage. By maintaining and increasing their skills and knowledge, members bring added value to their organisations, clients and colleagues. The Certificate of Practice will recognize those who participate, is a mark of currency and will be actively promoted among employers and recruiters as a point of difference among PR and communication professionals. Read more at Michael Herman takes PRSA’s Highest Award Michael Herman, APR, Fellow PRSA, a 40-year public relations veteran with extensive corporate, agency, association and academic experience, has been awarded the Public Relations Society of America (PRSA) 2009 Gold Anvil Award, the highest individual honor for a distinguished career of professional practice, leadership and teaching. “Mike Herman’s enormous contributions are of a caliber and scope that deserve nothing short of the Gold Anvil, which is considered PRSA’s lifetime achievement award,” said PRSA Chair and CEO Michael Cherenson, APR. “I’ve known Mike Herman for many years, and have seen him in action — as a dynamic practitioner, outstanding teacher and dedicated chair of the PRSA College of Fellows and Counselors Academy — and have a special appreciation for the distinction he deserves.” Read more at Ombudsman: The European Citizens' Initiative should work in the most transparent way possible The European Ombudsman, P. Nikiforos Diamandouros, has issued a contribution to the public consultation on the European Citizens' Initiative (ECI). He called on the Commission to ensure that this important new form of public participation in EU policy shaping, introduced by the Lisbon Treaty, works in the most transparent and citizen-friendly way possible. The ECI provides that one million citizens who are nationals of a significant number of Member States can call directly on the European Commission to bring forward legislative proposals in an area of EU competence. Read more at European Parliament pushes for all EU documents to be made public EU access to documents laws should be widened to cover all European institutions, bodies and agencies following the adoption of the Lisbon Treaty, MEPs said on 17 December, criticizing the European Commission for failing to update the rules. A Parliament report on access to documents, drafted by UK Labour MEP Michael Cashman, was approved on 11 March 2009 (EurActiv 12/03/09) after being adopted at committee level on 17 February (EurActiv 18/02/09). The Cashman report builds on an earlier text drafted by Italian MEP Marco Cappato (ALDE) and adopted in January (EurActiv 15/01/09). Read more at
  4. 4.     European Commission launches public consultation on the Citizens' Initiative The European Commission is launching a wide public consultation to help to define the practical details of the Citizens' Initiative foreseen in the Lisbon Treaty. The Citizens' Initiative will enable one million citizens to request the Commission to bring forward a particular policy proposal. "The participation of the citizens in decision-making is indispensable for democracy", said Margot Wallström, Vice-President of the European Commission in charge of Inter-institutional Relations and Communication Strategy. "The Lisbon Treaty will provide a means for people to express themselves and to have a direct influence on EU policy-making." Read more at Business Case for Public Relations gains momentum The Public Relations Society of America (PRSA) has launched an advocacy campaign for the public relations industry, which is intended to foster more accurate and better-informed perceptions surrounding the value and roles of public relations. The goal of “The Business Case for Public RelationsTM” is to drive industry recognition and growth by helping professionals in the field educate key stakeholders about public relations’ functions and outcomes, demonstrate its strategic value and enhance its reputation. The program’s framework was created with the help of public relations industry leaders, including representatives of APCO Worldwide, Boston University College of Communication, Cooper-Katz, Edelman, GolinHarris, Hill & Knowlton, Ketchum, MWW Group and Wachovia. Read more at Conference Calling With the WPRF acting as the centre piece for public relations and communication professionals around the world, many local and regional events are now on the calendar as member associations announce their national and specialist conference dates and programmes for the year ahead. Switzerland: The Thought Leaders International Conference on Brand Management 18-20 April This event seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and professionals by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application. For event program and information visit New Zealand: Taming the Tiger - PRINZ 2010 Many real, and imagined, tigers fill the jungle in which we communicate today. Their presence can be profound and diverse, making our role as communications professionals more challenging and stimulating than ever before. At the 2010 Public Relations Industry
  5. 5.     Conference, May 27 - 28, you will have the opportunity to hear how a wide range of notable individuals have fared in their worlds of tiger taming. What has worked and what hasn’t? What are the new challenges that need to be tackled? More details at Spain: 2nd European Summit on Measurement to be held in Barcelona, from June 16-18, 2010. AMEC, the International Association for Measurement and Evaluation of Communication is presenting the Summit with the Institute for Public Relations. The three-day conference is the largest event of its type in Europe for communications professionals to share latest thinking about programme measurement. For event program and information visit CIPR announces first Chartered Practitioners The CIPR has announced those who have made history by becoming the first ever Chartered PR Practitioners. Chartered Practitioner status is awarded to CIPR members who can demonstrate an outstanding level of professional practice and knowledge, and a commitment to continuous professional development. A senior professional status, Chartered Practitioner recognizes and celebrates professional expertise. It is not only a benchmark for those working at a senior level but a ‘gold standard’ to which PR practitioners can aspire. A full list of Chartered Practitioners is available at GA new Platinum Sponsor The Global Alliance for Public Relations and Communication Management is proud to announce its sponsorship agreement with MetaDesign. MetaDesign is internationally known for creating branded experiences and systemic, forward-looking design systems.  Since its foundation in 1990 MetaDesign’s work has influenced a generation of businesses and has created some of the most successful communication solutions in many industries. Today, MetaDesign has over 250 people working in offices in Zurich, Beijing, Berlin, Dusseldorf, and San Francisco. For more information on how to become a Global Alliance Sponsor or Partner visit the GA Sponsorship & Partnership page, alternatively contact the GA Center to discuss your sponsorship requirements.
  6. 6.     GA online social networking You can follow GA on any of the following social networking and information sites that also include a live RSS Feed packed with industry news from around the globe. Visit our website or click the relevant buttons to get connected. If you can’t find us please don’t hesitate to contact the GA Center:    The Global Alliance Center, which is based in Lugano, Switzerland, supports the Global Alliance's projects and initiatives through the oversight of Membership, Sponsorship & Partnership, Website and Events. Jennifer Hayes | Global Alliance Center | Global Alliance for Public Relations and Communications Management Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland phone +41 58 666 46 05 | fax +41 58 666 47 39 | e-mail | website