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Global Alliance E-Newsletter September 2010

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Global Alliance E-Newsletter September 2010

Global Alliance E-Newsletter September 2010

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  • 1. GA News Global Alliance E-Newsletter: September 20, 2010 Global Alliance Links With New International Corporate Social Responsibility Communication: To Reporting Organization Report or Not to Report Your Company's Social Engagement GA Welcomes New Members Study of top 250 EU companies finds cross-cultural component Reading List for PR Professionals in reporting CSR. A recently published research report on CSR GA Member Highlights communication trends carried out by the IE University IPRS Accreditation: Recognition for Public and the Global Alliance for Public Relations and Relations Professionals Communications Management (GA) targeting 250 EU companies has found that there is a cross-cultural component on how social issues are communicated in CIPR & CPRS Appoint New CEO and different European countries. President Respectively The research found that within the Swiss and Danish cultures, the CSR activities by companies was not communicated as it was believed PRISA Speaks Out on Proposed New Media to be sufficiently highlighted in the CSR activities themselves. On the Tribunal in South Africa contrary, in the UK, Spain, Italy and France, it was found that the importance of communicating a company’s CSR activities was just as Vietnam Immersion Proves Rich Learning equally important as the CSR activities the company was engaged in. This is in line not only with the need to spread good practices to Experience for PRSA Fellow influence public opinion, but also counter any bad practices that may arise to influence public opinion. Web 2.0 is one notable example in Public Relations Society of Indonesia (PRSI) highlighting the direction Spanish and Italian companies have sought to align their companies in an effort to leverage their CSR Highlights of the Year communication. These findings reveal how CSR communication across Europe is having a varied impact on stakeholder dialogue on PublicAffairsAsia: Nominations Open in the issue of CSR. Read more. Search for Global Excellence Download full report HERE. Education & Research Highlights IPR: Ethical Decision-Making Among PR CONFERENCES & EVENTS Agency Employees 2010 PRIA Powering National Progress: Conference. 25- IPR: Who Really Cares About Ethics? PRSA 2010 26 October, International Darwin. Corporate Social Responsibility and Conference. Consumer Purchase Intention 16-19 October. MEPRA PublicAffairsAsia Awards 2010 Golden Standard Awards 2010.
  • 2. GA Highlights PRISA National Public Relations Conference. 20- Society of New 21 October Indonesia. advertising Workshops and rates for GA Conference members and Schedule partners on the GA website and in the e- INDUSTRY NEWS newsletter GA Launches Stockholm Accords Digital Hub Global Alliance Offers Four Scholarships "Stockholm Accords" gain traction around the globe for Experienced The Global Alliance now hosts a live Accords Hub Communication (www.stockholmaccords.org) with participants Professionals using the Hub to report the discussion, adaptation and application of Accords principles across a spectrum of organizations, political, economic and cultural environments. GA to host an Developed by hundreds of public relations practitioners and international academics worldwide under the stewardship of the Global Alliance, the visitors centre Accords were affirmed at the World Public Relations Forum held in at the 2010 Stockholm in June. The exercise was carried out as part of an PRSA unprecedented multi-channel collaboration. Read more. conference Your Subscription Space, The Vatican and Evolutionary Frontiers Unsubscribe Explored in Australia Send to a Friend Was Charles Darwin a great scientist or simply a PR genius? This question will be tackled by his great Advertise with the GA: grandson, Chris Darwin at next month’s info@globalalliancepr.org PRIA conference in Australia where space, time and the Vatican will also be up for debate. Join us on... PRIA National President Robina Xavier said of this year’s conference, themed ‘PR in a Different Space’: “If you’ve ever wanted to have dinner with the Vatican or a man that’s flown to the moon or simply get the scoop on best practice, then you should attend.” Read more. EDUCATION & RESEARCH The Globalization of PR Education? A growing body of research is at last presenting a clearer picture of how PR is taught across the world. Bruce Berger believes it is high time to discuss a global core curriculum.
  • 3. The development of public relations as a global profession has been accompanied in the past 20 years by significant growth in the number of public relations students, teachers and education programs worldwide. Only recently, however, have we begun to learn about the content of these education programs, how the practice is taught and the extent to which such education reflects a global worldview. Read more. PARTNER PUBLICATIONS Global Alliance Platinum Sponsors Grayling is the world's second largest independent Public Relations, Public Affairs, Investor Relations and Events consultancy with specialist services including CSR, environment and sustainability and digital. Grayling has 900 staff in 70 offices in 40 countries across the US, Western and Eastern Europe, Africa and Asia Pacific. The company has revenues in excess of €100 million (USD148 million). [www.grayling.com] MetaDesign is internationally known for creating branded experiences and systemic, forward-looking design systems. Since its foundation in 1990 MetaDesign's work has influenced a generation of businesses and has created some of the most successful communication solutions in many industries. Today, MetaDesign has over 250 people working in offices in Beijing, Berlin, Dusseldorf, San Francisco and Zurich. [www.metadesign.ch] About the Global Alliance The Global Alliance for Public Relations and Communication Management is the confederation linking Public Relations professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to increase professionalism in Public Relations and enhance the global influence of the profession. The Alliance's activities focus on raising standards, sharing knowledge, advocacy for the profession and strengthening associations of Public Relations practitioners. www.globalalliancepr.org

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