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2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles

by on Jun 21, 2010

  • 2,113 views

1. ...

1.
Importance of Goal Setting and Measurement
2.
Media Measurement Requires Quantity and Quality
3.
AVEs are not the Value of Public Relations
4.
Social Media Can and Should be Measured
5.
Measuring Outcomes is Preferred to Measuring Outputs
6.
Business Results Can and Should Be Measured Where Possible
7.
Transparency and Replicability are Paramount to Sound Measurement

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2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles 2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles Presentation Transcript