0
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles
Upcoming SlideShare
Loading in...5
×

2nd European Summit on Measurement: Barcelona Declaration of Measurement Principles

1,534

Published on

1.
Importance of Goal Setting and Measurement
2.
Media Measurement Requires Quantity and Quality
3.
AVEs are not the Value of Public Relations
4.
Social Media Can and Should be Measured
5.
Measuring Outcomes is Preferred to Measuring Outputs
6.
Business Results Can and Should Be Measured Where Possible
7.
Transparency and Replicability are Paramount to Sound Measurement

Published in: Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,534
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×