2nd European Summit on Measurement: GA Chair's Presentation
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2nd European Summit on Measurement: GA Chair's Presentation

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- About GA

- About GA
- GA Signature Event WPRF 2010
- Stockholm Accords

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    2nd European Summit on Measurement: GA Chair's Presentation 2nd European Summit on Measurement: GA Chair's Presentation Presentation Transcript

    • John Paluszek Chair Global Alliance For Public Relations and Communication Management
      • Mission: To raise standards and promote public relations globally
      • Mantra: "We can -- and we must -- all learn from each other"
      • Members: National PR associations in 70 countries and leading international PR associations:
        • Serving 175,000 practitioners and educators.
      • Wide range of services: "Landscapes" of PR in 22 countries . Global PR education study
      The Global Alliance For Public Relations and Communication Management
    • Signature Event The Stockholm Accords
    • " Stockholm Accords" Measurement Opportunities
      • Effectiveness of public relations communications/messages
        • Credibility of source
        • Credibility of content
        • Familiarity of content
      • Long term effectiveness of "Stockholm Accords"
        • Integration of public relations into university management curriculum
        • Appointments of public relations professionals in C-suites
        • Improved respect for the profession in business and general media