2nd European Summit on Measurement: GA Chair's Presentation

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- About GA
- GA Signature Event WPRF 2010
- Stockholm Accords

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2nd European Summit on Measurement: GA Chair's Presentation

  1. 1. John Paluszek Chair Global Alliance For Public Relations and Communication Management
  2. 2. <ul><li>Mission: To raise standards and promote public relations globally </li></ul><ul><li>Mantra: &quot;We can -- and we must -- all learn from each other&quot; </li></ul><ul><li>Members: National PR associations in 70 countries and leading international PR associations: </li></ul><ul><ul><li>Serving 175,000 practitioners and educators. </li></ul></ul><ul><li>Wide range of services: &quot;Landscapes&quot; of PR in 22 countries . Global PR education study </li></ul>The Global Alliance For Public Relations and Communication Management
  3. 3. Signature Event The Stockholm Accords
  4. 4. &quot; Stockholm Accords&quot; Measurement Opportunities <ul><li>Effectiveness of public relations communications/messages </li></ul><ul><ul><li>Credibility of source </li></ul></ul><ul><ul><li>Credibility of content </li></ul></ul><ul><ul><li>Familiarity of content </li></ul></ul><ul><li>Long term effectiveness of &quot;Stockholm Accords&quot; </li></ul><ul><ul><li>Integration of public relations into university management curriculum </li></ul></ul><ul><ul><li>Appointments of public relations professionals in C-suites </li></ul></ul><ul><ul><li>Improved respect for the profession in business and general media </li></ul></ul>

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