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Titanic impact for Titan Eye +
Titan Eye+, the third major line of consumer business from Titan Industries Ltd, kicked off sale campaign in the market to re-define the industry and the marketplace with exciting offers. The group plans to make a big noise and bigger sales about their promotional offer of 25% discount on Titan eye +
To give equal and prominent mileage to all the 20 stores of across Mumbai, Titan Eye has engaged Global Advertisers, to reach out to customer across Mumbai. The campaign has been designed to grab instant attention and provoke the interest level of school-going teenagers to retired senior citizens. Therefore mix media tools such as Hoardings, Unipole, Station Branding, Bus shelters, Back Panel, Glow sign has been used to target commuters in suburbs to multiply walk-ins and inquiries at Titan Eye stores.
The 25% Offer gives customers an opportunity to refresh their look for the summers by offering an irresistible range of stylish frames and sunglasses at very attractive prices.
To give maximum eye balls and recall value to this one month (May to June 2011) campaign, large canvases of Hoardings spread across in various areas such as: Vasai to Tardeo, Thane and Vashi are displaying the message loud and clear.
“Global Advertisers is consciously creating a niche and core competence around the retail advertising arena within the broader gamut of OOH advertising. We have planned the entire campaign with one clear focus - to bring 100% attention to 25% discount offer” says Mr. Sanjeev Gupta, CEO, Global Advertisers.”
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